How Do I Choose the Best B2B Marketing Agency?

B2B platform is a model of e-commerce, which is the abbreviation of English Business-to-Business, that is, business-to-business, or business-to-business e-commerce, that is, the exchange of products, services and information between enterprises through the Internet . It tightly integrates the company's intranet with customers through B2B websites, and provides customers with better services through the rapid response of the network, thereby promoting the business development of enterprises.

B2B platform

(Conceptual mode)

Chinese name: B2B trading platform
Foreign name

B2B (Business to Business) is the exchange of products, services and information between enterprises through the Internet. The main models of websites are divided into three categories: B2B websites for large enterprises, B2B websites operated by third parties, and ecological B2B websites for the industry. Here we are talking about a B2B website operated by a third party. Such a website provides buyers and sellers with

Do the 5 selected industries separately

Asia-Europe School

European and American genres

Compare

B2B platform of Asian genre

advantage:

It is well-known in the country and has gathered a large number of domestic similar enterprises;

The visits are relatively large;

Services closer to domestic customers;

The trading mechanism of business opportunity publishing is relatively straightforward and easy to operate.

Break the traditional face-to-face trading concept and achieve convenience and speed.

Disadvantages:

A fundamental problem is generally not solved-the number of visits by foreign buyers and customers is low;

Recognized as a distribution platform for small commodities in China, mainly short orders and small batches, it is difficult for large customers to make enquiries;

The internal group inquiry mode makes more inquiries, but less transaction volume;

A large number of domestic counterparts are flooded in, and fierce competition makes extremely low profits;

To get a good ranking requires huge costs, and the cost performance is getting lower and lower;

Basically, the advantages are concentrated in the clothing, craft gifts, hardware, electronics and other industries, as well as markets in Southeast Asia and the Middle East.

The security performance cannot be guaranteed, fearing that hackers will attack, the website will be paralyzed, which will cause significant losses.

Advantages of B2B platforms in European and American schools:

The traffic is basically from overseas, mainly in Europe and America, and spread all over the world;

Lidu has a long history in commercial information fields such as traditional publishing and exhibitions, has a deep foundation and a high reputation;

The gathering of high-end buyers and business people from abroad, the quality of the inquiry is high, and once the transaction is formed, it will be a long-term and stable cooperation;

Standardized transaction methods, focusing on brand and credit, and improving the long-term competitiveness of enterprises;

Rich business inquiry and brand and product display.

The platform construction technology is advanced, the service is deep, and the data is accurate and reliable.

Disadvantages:

Not well-known in China;

High degree of specialization and complicated use;

direct inquiry is less;

The transaction process is longer.

First, for search engines

Main methods: bidding ranking; word of mouth marketing; search optimization

(1) Bidding ranking.

This is often used by many industries and companies. Pay particular attention to keyword considerations and be cautious in terms of investment. Popular keywords bring high traffic, but the same price is also high, which will bring us more markets. If the funds allow it, we can invest more. There is also a relatively small investment, such as related keywords and lower bids, which can also bring traffic, but not much.

(B) Word of mouth marketing.

There are three main areas to note.

1. Black posts, user complaints, peer slander. We must deal with these negative information in a timely manner, and we must deal with it vigorously.

The report pointed out that by 2004, although online transactions accounted for 40% of the entire trading market, perhaps 11% of B2B transactions involved online price negotiation functions, and the vast majority of online transactions were simply order execution. But in fact, for many companies, online price negotiation is an indispensable link for buyers and sellers to carry out in-depth and extensive cooperation online.

The report also pointed out that with the maturity of B2B transactions and the improvement of the price comparison mechanism, the pressure on the seller's market will increase. The survey found that 25% of the sellers have felt the heavy pressure brought by the price comparison, and another 50% of the respondents claimed that the pressure caused by this price comparison will put them under pressure.

This report presents another valuable analysis, which is the evolutionary trend of the B2B market. The report pointed out that both parties of B2B trading expect the simplification of the B2B trading market in each trading field, and do not want the situation of diversified trading platforms. As a trading platform itself, it also wants to integrate and does not want to have too many competitors.

Regarding the development and evolution of B2B in the next one to two years, the following eight predictions have emerged:

(1) The B2B website will present a "one-sided" pattern in which the giants dominate the world. The exponential growth characteristics of the geometric series determine that the first website that achieves sufficient scale and fluidity will even exceed the B2C consumer portal or the retail giant; even if the latter can rank second, the effect in this regard It will be greatly discounted.

(2) It is difficult for industrial B2B websites to leave the industry and diversify. Such websites can only compete in a specific industry or field, and may make some progress in areas that are very close to the industry they operate in, but it is difficult to get involved in other industries.

(3) Industrial and functional websites will emerge with a focus on complementary advantages. Although industrial websites have industry advantages, they lack functional expertise, while functional websites lack industry experience and customer relationships. The combination of the two can bridge the gap between industrial and functional websites and achieve complementary advantages. In this type of collaboration, industry websites will primarily shift to customer relationship management.

(4) Software vendors will break the boundaries of the system platform. Software vendors are divided into three different camps: trading software vendors (such as Ariba and CommerceOne), auction software vendors (such as Moai and OpenSite), and trading platform vendors (such as Broadvison). This pattern of princely secession will be broken with the emergence of software vendors' mergers and mergers and acquisitions.

(5) Transactional model will increase derivative services. The transaction model is still limited to the spot market. With the increase in the number of customers and the increasing familiarity with the market and the enhancement of the software platform's functions, such trading centers are expected to provide derivative services such as futures and freight yards.

(6) Except for large enterprises, the corporate concentration model will be abandoned. Early B2B business software concentrated product catalogs, auctions, and transactions on independent companies. This company-centric model that affected liquidity would give way to a model focused on B2B websites.

(7) A new type of super website (ASP) that provides infrastructure and service sharing will appear. Although it is difficult for industry websites to surpass industry barriers, this does not mean that they can only adopt independent infrastructure and service support, provide new websites that share back-office systems, and functional websites (ASPs that serve different industry websites on lease). It is expected that it will become popular in the past 1 to 2 years.

(8) Traditional commodity exchanges will be swallowed up. Commodity exchanges not only lack continuity, it is difficult to integrate powerful trading functions to match B2B websites, and they lack the ability to integrate business processing. Eventually, the territory of traditional commodity trading will be swallowed up by emerging B2B websites. The "dinosaurs of the e-time" will be the best interpretation of traditional commodity exchanges.

B2B platforms have mostly become battlegrounds for vicious price wars. As most domestic B2B platforms, the number of suppliers greatly exceeds the purchasers, resulting in lower prices between suppliers to obtain orders. For small and medium-sized enterprises, poor price competition has led to reduced corporate profits. At the same time, with the increase of domestic labor and raw material costs, profits are getting lower and lower, and many small and medium-sized enterprises have begun to encounter funding problems and have to explore other ways to survive, and slowly give up the B2B platform.

B2B products compete homogeneously. Almost all B2B stays in the enterprise's website, advertising display and the shallowest level of business information exchange. At the same time, exaggerated propaganda and irresponsible commitments did not really bring sales revenue to the powerful enterprises, which eventually made sellers and customers lose confidence and trust in B2B and left the platform completely.

Lack of integrity in B2B platforms. With the rapid development of B2B, credit problems such as contract fraud, counterfeit and shoddy products, arrears of payment, and false transactions continue to appear, seriously affecting the rapid and healthy development of the B2B e-commerce industry.

Faced with the dilemma of B2B development above, we have to start to understand the nature of B2B again and have to start thinking about some of the most basic issues:

As a seller, all business activities are conducted for profit, and the profit mainly comes from obtaining more orders and reducing costs. Under the premise of increasing labor and raw material costs, reducing costs can be achieved by reducing operating costs. For transaction activities on the traditional B2B platform, when the buyer and the seller confirm the order, they will sign the contract offline, which will bring a cost to the company and increase the transaction cost. So can the B2B platform develop a function that can be contracted online to help companies save this cost?

Today, the realization of this function has become a reality. The difference between the new B2B model and the traditional B2B model is that it pays more attention to the needs of business users and serves the business. The implementation of the electronic contract function is an effective way to reduce business costs. The Electronic Signature Law of the People's Republic of China clearly stipulates: "A reliable electronic signature has the same legal effect as a handwritten signature or stamp." The leading industry of CA Buy.com provides domestic online electronic contract functions, so that corporate users can sign online purchase and online sales electronic contracts with business partners that have the same legal effect as offline paper contracts.

B2B platform analysis market

1. Network usage in target market countries;
2. The number of target market countries searching for the product;
3. The characteristics of the product transaction;
4. The degree of activity of the product in large B2B buyers and sellers;
5. The industry B2B quantity and quality of the product;
6. Peer experience.

B2B platform strategy

Spread the net as fast as possible, and focus on defense (that is, occupy the key position on the platform that is most important to you).
The key to key deployment is to choose the platform, which is also a problem that everyone is particularly concerned about.

B2B platform based

Target customer attributes, product industry attributes, competitors, how much the company invested, how many foreign trade personnel the company has, etc.

B2B platform guidelines

1. Independent IP is how many visits a day this website has;
2. PV is the average number of pages a person visits. If the PV is low, it means that the buyer and seller are not commonly used on this website. Perhaps a large number of IPs come from technical means;
3. Regional IP means that your client is in the UK. If this website has a lot of visits in China and there is no one in the UK, or it is rarely worth launching;
4. The active degree of buyers and sellers of this product on the website;
5. The competition of your product on this website. If the paying member (the main keyword) should be ranked after 30, resolutely exclude it;
6. Word of mouth of the website;
7.Company background of the website