How Do I Choose the Best Business Strategy Book?
When a modern enterprise is in the period of growth and development, whether it is a private enterprise or a state-owned enterprise, it will face the question of how to choose the right business direction for the further development of the enterprise.
On Strategic Management Series · Industry Selection Strategy
Right!
- Book title
- On Strategic Management Series · Industry Selection Strategy
- Author
- Zou Tongli
- ISBN
- 7-309-03411-2 / F.745
- Pages
- 174 pages
- Fixed price
- 20.00 yuan
- date of publish
- November 2002
- Framing
- paperback
- Open
- Small 16 open
- When a modern enterprise is in the period of growth and development, whether it is a private enterprise or a state-owned enterprise, it will face the question of how to choose the right business direction for the further development of the enterprise.
- When a modern enterprise is in the period of growth and development, whether it is a private enterprise or a state-owned enterprise, it will face the question of how to choose the right business direction for the further development of the enterprise. The business development direction of an enterprise is also the strategic direction of enterprise industry selection. This book is based on China's home appliance industry as the background, and it starts the research and discussion of enterprise industry selection strategy.
The book is divided into the general model of industry choice, the composition and characteristics of strategic assets that determine industry choice, the analysis of the current industry's attractiveness and key success factors, industry selection criteria and industry entry order, the four directions of industry choice, and future industry choice Megatrends wait for six chapters. [1]
- Chapter 1 General Model of Industry Selection Section 1 Industry Selection under the Background of Privatization and Globalization Section 2 Theoretical Doctrines on Industry Selection Section 3 Basic Theoretical Framework of Industry Selection Chapter 2 Determines the Composition of Strategic Assets for Industry Selection And characteristics Section 1 Components of Strategic Assets Section 2 Inspection Standards for Strategic Assets Section 3 Characteristics of Strategic Assets Affecting Industry Choice Section 4 Example Analysis of Strategic Assets in China's Home Appliance IndustryTaking Haier as an Example Chapter 3 Target Industries Analysis of the Attractiveness and Key Success Factors of ChinaAn Empirical Study of the Development History of China's Home Appliance Industry from 1989 to 2000 Section I Growth: the quantity and structure of market demand and supply Section II Profitability; Industry average profit margin Section III Accessibility (I): Market Concentration Section IV. Accessibility (II): Barriers to Entry Section V. Life Cycle of the Industry Section VI Key Factors of Industry Success Chapter IV Criteria for Industry Selection and Order of Entry Section Practical Experience of Foreign Home Appliance Enterprise Industry Selection Section 2 RelevanceAttraction Weighing Section 3 Related Differentiation: Capability Division and Success Directional Certainty Theorem Section 4 Industry Entry Sequence Chain Section 5 Industry Selection Process Chapter 5 Four Directions of Industry Selection Practices of the Chinese Home Appliance Industry Since the 1990s Section 1 Enterprise Growth Direction and Boundary Section 2 Horizontal Integration: Scale expansion in the same industry Section III Vertical integration; choose upstream and downstream industries of the industry chain Section IV related diversification: entering relevant industries Section V irrelevant diversification and strategic transfer: Chunlan model Section VI future of Chinese home appliances Developed industry choices Chapter 6. Trends in future industry choices Section 1 The distribution of the world's top 500 industries Section 2 The distribution of the wealthy industry Section 3 The impact of national industrial policies on industry selection Section 4 The industry performance differences of listed companies Postscript of the industry's widely cited industry references [1]