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The so-called business strategy planning refers to the process of deciding an enterprise's business goals and the policies, policies, and competition methods to achieve them. These policies, policies, and methods are procedural or intuitive methods that know how to control the use of resources. And means. In other words, business strategy planning is the process of planning, conceiving, and designing a business strategy plan by using scientific planning procedures and intuitive and innovative ideas to complement each other.

Business strategy planning

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The so-called business strategy planning refers to the process of deciding an enterprise's business goals and the policies, policies, and competition methods to achieve them. These policies, policies, and methods are procedural or intuitive methods that know how to control the use of resources. And means. In other words, business strategy planning is the process of planning, conceiving, and designing a business strategy plan by using scientific planning procedures and intuitive and innovative ideas to complement each other.

Chinese name

Business strategy planning

Definition

The process of planning, conceiving, and designing a solution

Types of

plan

Object

enterprise

The so-called business strategy planning refers to the process of deciding an enterprise's business goals and the policies, policies and competition methods to achieve them, and these policies, policies and methods know how to control and use

The extension of corporate business strategy planning can be divided into several types due to different planning objects, but generally it can be divided into two categories: procedural business strategy planning and intuitive business strategy planning. The procedural business strategy planning can be divided into two types: conceptual business strategy planning and contingency business strategy planning. These three types of business strategy planning are briefly described below:

1. Conceptual business strategy planning. It is generally used in group companies or extra large

I. Investigation of business strategy planning ^[1]

Market environment research is the key starting point for business strategy planning, and it is an extremely important foundation work. It not only enables corporate planners to obtain the evaluation of the enterprise itself, but also is extremely important for obtaining information on changes in competitors and customer preferences. Therefore, it is necessary to collect all relevant information about the external environment of the enterprise for analysis and research through surveys of changes in the business environment and market supply and demand. The purpose of business strategy planning is to analyze the research trends, tap opportunities and problems to determine the most favorable time for offense or retreat, weigh the boundaries of correct compromise, and seek means and methods for action to generate the most favorable situation. When discovering opportunities and problems, we must purposefully grasp the key opportunities and problems, make a clear statement and definition, and seek the next step to develop opportunities and solve the causal relationship of problems. Therefore, the more accurate, complete, and objective the collection and analysis of data on changes in the internal and external environment and market supply and demand of enterprises, the better.

Establishing business strategy goals

The business strategy objective in business strategy planning is the concreteness of the direction and task of the business strategy. Determining business strategy goals is related to the design of the business strategy plan and the direction, value and action of the entire business strategy planning and decision-making in the future. Establishing business strategy objectives is the conclusion drawn after confirmation, definition, and analysis based on opportunities and problems found in business objectives and market environment surveys. After the business strategy objectives are established, a business objective management system should be designed. mainly include:

1. First, the company's business goals are broken down into specific goals;

2. Secondly, establish the target group of responsibility for the company's internal business strategy;

3. Then use the corresponding rules to carry out management measures and evaluation criteria for business objectives.

Third, plan, conceive, design business strategy plan

This is an action plan that is planned, conceived, and designed based on the business strategy objectives and market environment adjustment opportunities identified by the company, in order to capture opportunities and solve problems. Generally divided into the following two steps:

(I) Ideas for forming opportunities and solving problems

This is a core and key step in business strategy planning. A successful business strategy will not be based on lack of knowledge and lack of analysis, and successful business planners and entrepreneurs will not rely on clinging to their fortunes and fortunes. The development business strategy must be conceived to meet the requirements of the business strategy objectives, and to seize opportunities and solve problems. Business planners and entrepreneurs should use innovative techniques and intuitive thinking methods and planning arts, use their brains, carefully design, and conceive a number of practical business strategy plans.

(2) In-depth analysis and screening of the formed ideas

Many rudimentary business strategy solutions obtained through bold development and conceived, but also based on the feasible and effective principle, use a combination of qualitative and quantitative methods for in-depth analysis and comparison screening, and eliminate those programs that have little effect on capturing opportunities and solving problems . Eliminate those that are beyond the subjective and objective conditions, and leave effective and feasible primaries. The in-depth analysis of these relatively small number of business strategy plans will lay the foundation for the evaluation and optimization of the next phase of business strategy plans. Only by combining strategic mind and in-depth analysis, the two can complement each other to better exert creativity.

Evaluation and selection of business strategy plans

This is the process of evaluating and selecting business strategy plans based on in-depth analysis and screening to form several business strategy plans. This stage is a combination of the corporate management decision-making committee's collective evaluation and demonstration and corporate decision makers' determination. Based on the data obtained from market environment surveys and forecasts, and after input-output feasibility analysis and calculation, the pros and cons of the business strategy plan are jointly evaluated And choice. Among them, the enterprise management decision-making committee focuses on evaluation and demonstration, and the decision-making layer focuses on optimization and determination, and selects the best business strategy planning plan from the evaluation and demonstration as the business strategy decision.

Fifth, draw up a business strategy plan

The Harvard Management Series argues: "Planning is a process, so now we can extend that: the final product of this process is planning. So from the perspective of the process, planning is the bridge that connects planning and implementation. The intermediate product between the two procedures. "Therefore, in order to ensure the smooth implementation of the business strategy plan, the selected business strategy plan must be carefully planned and arranged. When drafting a plan, from general to specific, list the detailed matters for realizing the business strategy planning plan, and arrange it in time and space to ensure the actual effect of the implementation of the business strategy planning. At the same time, it is necessary to consider the control conditions for the implementation of the business strategy plan, and formulate the inspection standards for the completion of various business strategy tasks in order to timely find the deviation between the implementation of the business strategy and the implementation of the business strategy during the implementation of the business strategy, and conduct feedback control and tracking planning.