How Do I Develop Creative Print Advertising?

Any printing service that is not within the scope of "Typical Printing" (that is, the traditional printing of ink or toner on paper or substrate) can be called creative printing. The Digital Creative Printing Center of Lijia Creative Cultural Industry Park immediately transformed the designer's creativity into printed materials. The high-fidelity artistic simulation printing of Saint Rainbow color printing, and the online custom graphic design works of Chuangyinwang belong to the category of "creative printing" . ^[1]

Creative printing

In recent years, the "creative" culture has attracted the attention of the Chinese people, and the domestic cultural and creative industries have been impressive.

In the past ten years, creative printing has developed rapidly in European and American countries, and its turnover can already occupy a certain proportion of the overall printing market share. Many well-known creative printing companies have gradually become multinational printing companies, and have maintained rapid business growth over the past decade. It can be said that the development prospects of creative printing abroad are very encouraging, especially in the Internet and e-commerce printing applications, and its development is also very rapid.

Comparatively speaking, compared with European and American countries, there is still a certain gap between the level of computer and Internet applications and popularity in China. The market for creative cultural products is still in its infancy, and the development of "creative printing" is still in its infancy At this stage, "creative printing" will still take a long time to be widely accepted by domestic corporate customers and consumers. Although there are still many uncertain factors and obstacles in China's "creative printing" market in the short term, in the long run, China's large population and huge consumer market will definitely create the development and growth of "creative printing".

In fact, whether in China or overseas, investing in creative printing is a project with higher risks and slower returns. Every three to five years of project development and investment preparation are commonplace, and investors may not be able to obtain considerable economic benefits in the short to medium term. However, those involved in or engaged in creative printing will gain a lot of creative ideas and inspirations related to the printing industry in the process of building the target business model, which will help them broaden their horizons and enrich their experience, and these experiences can also help They think and continue trying to build various types of creative printing business models in the future.

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