What Are the Advantages of Magazine Advertising?

Magazine advertising An advertisement placed in a magazine. Magazines can be divided into professional magazines, professional magazines, consumer magazines, and so on. Magazine advertisements have the advantages of strong pertinence, long retention time, many readers, and good screen printing effects. The disadvantage is that the general circulation is not as good as that of newspapers. Therefore, the coverage of advertisements is small. Because most of them are monthly magazines, the deadline for advertisements is early, and the information transmission speed is not as timely as newspapers, radio, and television. ^[1]

Magazine Advertising

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Magazine advertising An advertisement placed in a magazine. Magazines can be divided into professional magazines, professional magazines, consumer magazines, and so on. Magazine advertisements have the advantages of strong pertinence, long retention time, many readers, and good screen printing effects. The disadvantage is that the general circulation is not as good as that of newspapers. Therefore, the coverage of advertisements is small. Because most of them are monthly magazines, the deadline for advertisements is early, and the information transmission speed is not as timely as newspapers, radio, and television. ^[1]

Chinese name

Magazine Advertising

Foreign name

magazine advertising

First: Long storage period

Magazines are more durable than newspapers and other printed materials in addition to books. There are many long articles in magazines, and readers not only read them carefully, but often read them several times. In this way, the magazine advertisements have more contact with readers. The long storage period is conducive to the long-term function of advertisements. At the same time, the circulation rate of magazines is also higher than newspapers.

Second: have a clear audience

Because professional magazines have a fixed reader level, advertising can penetrate a certain professional industry. There are many types of magazines. From the time of publication, there are weekly, ten-monthly, semi-monthly, bi-monthly, and quarterly; in terms of content, there are politics, military, entertainment, culture, economics, life, and education. Professional magazines arrange reading content for different readers, so they can be welcomed by different readers. The professional tendency of magazines has also developed rapidly, such as medical magazines, popular science magazines, various technical magazines, etc., and their distribution targets are specific social classes or groups. Although the readership of the magazine is wide, it is relatively fixed. Therefore, for the products of a specific consumer class, advertising in professional magazines has outstanding pertinence, is suitable for the understanding of advertising objects, can produce in-depth publicity effects, and there is little advertising waste. In terms of advertising dissemination, this feature is conducive to clearly disseminating objects, and advertising can be targeted.

Third: Exquisite printing

The magazine is well edited and well printed. The cover and back cover of the magazine are often printed in color and illustrated. At the same time, because magazines use excellent printing technology to print, and they also pay attention to the use of paper, generally high-grade Dowling paper, therefore, magazine ads have excellent and advanced features. The fine print can undoubtedly make readers feel a noble artistic enjoyment when reading. It also has better image representation means to express the color and texture of goods. Advertisement works are often placed on the back cover or inside of the cover, and they are exquisitely printed. A page often only focuses on one type of content advertisement, which is more eye-catching and prominent, which is conducive to attracting readers to read and appreciate.

Fourth: The magazine has a large circulation and a wide distribution

Many magazines have a national influence, and some even have worldwide influence, and they are often distributed and sold on a large scale. Utilizing this advantage, magazine advertisements undoubtedly dominate the nationwide advertising of goods or services.

Fifth: The magazine has a lot of space to use, there is no limit, it can be used by advertisers to choose, and display advertising design skills.

Cover pages, inner pages, and interstitial pages can be used for advertising. Moreover, the position and mobile arrangement of the advertisement can highlight the content of the advertisement and stimulate reading.

Reading interest. At the same time, a variety of technical changes can be made to the arrangement of advertising content, such as folding, inserting, linking, and deforming, to attract readers' attention.