What Are the Best Tips for Creating a Promotional Video?

Propaganda film is a performance method for producing television and movies.It is a focused, targeted, and orderly planning, shooting, recording, editing, dubbing, soundtrack, and composite output of all levels of the enterprise. The purpose is to accentuate the unique style and appearance of the company, to show the strength of the company, and to make people at different levels of society have a positive and good impression on the company, so as to build a goodwill and trust in the company, and trust the company's products or service. From the perspective of different purposes and methods, the promotional videos can be divided into corporate promotional videos, product promotional videos, public welfare promotional videos, TV promotional videos, and investment promotion videos.

Promo

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Propaganda film is a performance method for TV and film production.It is a focused, targeted, and orderly planning, shooting, recording, editing, dubbing, dubbing,

Promotional videos are one of the best ways to promote corporate image. It can very effectively raise the corporate image to a new level, better display the company's products and services to the public, and can explain the product's functions, uses and advantages (different from other products) in great detail. Translating corporate cultural concepts, so promotional videos have become one of the essential corporate image publicity tools for companies. In addition to effectively promoting the corporate image, better displaying corporate products and services, and explaining the functions, uses, usage methods and characteristics of the products, the promotional videos have been widely used in exhibition promotion, real estate investment and sales, school recruitment, product promotion Promotion of tourist attractions, special franchise, promotion of brand promotion, hotel and hotel promotion, instructions for use, listing promotion and so on. by

There are two main types of promotional videos. One is

First, pay attention to commentary writing

The commentary should be clean and clear, the language should be clear and clear, the words should be short and concise, and the language should be spoken and visualized.

Pay attention to performance details

People and events recorded in corporate videos can only achieve emotional and logical effects through lifelike figures, vivid colors, and vivid life scenes. Details are the expression of characters, events, social environments and natural sceneries. The smallest unit, the typical details can win more with less, see the bigger with the smaller, and play the finishing touch, thus leaving a deep impression on the audience.

Third, pay attention to performance background

The background, also known as the environment, is the basic constituent element of corporate propaganda films, as well as the basis and basis for the character, destiny and events of the characters reflected in the feature films.

Fourth, pay attention to the idea

The concept of a corporate video must be complete, novel, and scientific. This is the most basic requirement. Only with well-conceived and well-produced corporate videos can we produce corporate videos with good content and form.

Myth 1

The longer the promo, the better

The longer the promotional video is, the more content can be requested, but the lengthy information often forms visual fatigue and the results are counterproductive. It is necessary to arrange the time reasonably according to the purpose of the promotional video and the audience, to grasp the main demands, not necessarily everything.

Myth 2

The format of the promotional videos is the same, no planning is required

A promotional video that lacks creativity and planning can only be a simple stack of images and text and dubbing. Before making a promotional video, you must analyze and organize the marketing purpose, content, audience characteristics, and competitors of the promotional video; It's difficult to judge whether a creative idea is in the right direction without strategy. Many business leaders do not realize the importance of the strategy. If the company does not have a strategy or the strategy is ambiguous, it will inevitably cause the promotional video to fail.

Myth 3

As long as the camera is professional, the picture taken is professional

Many companies often have this feeling when making promotional videos: The production equipment used by the production company is very professional, and the shooting and production time is not short, but it always feels that the film is not atmospheric, smooth and unattractive. Where is the reason? Film and television shooting is one of the art categories. Photographers are like writers and painters, and the process of shooting is also an art creation. The grasp of the language of photography is the basis for the survival of photographers and the most important part of achieving high-quality films. Similarly, the quality and experience of directors and post-production personnel play a vital role in the film! When deciding who to cooperate with in film production, companies often value what cameras, tracks, and rockers it uses, and they often lack the experience and quality of production staff.

Myth 4

As long as the equipment is the same, whoever has the lowest price and more commitment is the best choice.

The promotional video is an excellent carrier for displaying the corporate image. Originally, cheap and good quality was the purpose of the company, but many times, the cheap price is usually not good. The low price often means simple shooting, low-level special effects and editing, etc. , Even if the production company can serve you wholeheartedly, it is impossible for you with limited professionalism to make a work that will surprise you

There are two main types of promotional videos, one is a corporate image film, and the other is a product introduction film. The former is mainly to integrate corporate resources, unify corporate image, and communicate corporate information. It can promote the audience's understanding of the business, enhance trust, and bring business opportunities. Product direct sales films are mainly based on live recordings and 3D animations to visually and vividly display the product production process and highlight product features.

Supply and demand is a prerequisite for the rapid development of an industry. At present, the market demand is great, but the supply side is slightly insufficient, especially with core intellectual property rights, not many companies with good quality, and the industry as a whole lacks brand effects. In the stage of strong demand, there is huge market demand and good industry prospects. This is beyond doubt. But how to keep the industry healthy, stable, and sustainable development requires the joint efforts of the companies in the industry, and in particular the need to play a critical art pursuit, further improve the level of art, reduce costs, truly solve the actual difficulties of customers, and strictly control the quality.

Micro-movie is the most important redemption for companies to break through the competition, because micro-movie is a new five-dimensional marketing model, which spans the five-dimensional marketing layout of film, television, network, action, and physical channels. Let the overall marketing reach a whole new level.

Micro-movie must be a story, not necessarily a brand story, but it is mainly a brand story, and it must be driven by business, must be professional production, and it must be able to achieve the same visual and emotional enjoyment as commercial movies.

1) Different expressions

The expression form of the promotional film is more direct. Whether it is a corporate image film or a product direct marketing film, the former is to integrate corporate resources, unify the corporate image, and directly tell the audience about the company's brand, information, culture, etc .; and the product direct marketing film is supported by onsite recording Three-dimensional animation, which intuitively highlights the product's functional characteristics, usage methods, and after-use effects.

Only the "story" is the most moving, and the micro-movie indirectly expresses the company, brand or product with the "story plot". The plot also gives the enterprise micro-movie a richer and more creative expression form, making the audience unknowingly Be infected with the story and remember the information of the company, brand or product passed in the film, and form proactive sharing, recommendation and dissemination.

2) Different trust

Five years ago, the promotional videos played a more effective role in investment promotion, bidding, product launches, etc. Dealers, bidders, or the media used the promotional videos to understand the strength of the company and product quality, which created a higher sense of trust. However, in today's transparent Internet, both dealers and consumers tend to "rational consumption". Dealers must be sure that this brand or product can impress consumers, cause consumers to be sought after, and they can continue to make profits before they act as agents; consumption Consumers need to agree with the brand s values and have beautiful associations before they can consume them; micro-movies are easier to move, more easily accepted by consumers and transformed into consumer behavior. Compared to promotional videos that emphasize companies or products themselves, micro-movies Have greater trust and sales power.

3) Different memory

The validity period of the memory brought by micro-film is a long time, because it belongs to a short-, medium-, and long-term marketing model. Micro-film is only "1". With zero-cost new media, it is easier to generate a title party with micro-film. A series of supporting activities such as event news, and even micro-films can be serialized according to the theme to enhance exposure and publicity cycle, while traditional promotional videos pay more attention to short-term because they emphasize product efficacy, corporate image and other information. What is the immediate sales performance is such a demand that in the era of oversupply of products and the explosion of information, the memory is very short and you forget it.

4) Different attraction

A new film is about to be released. It may cause your curiosity to search or watch. The cost of micro-film shooting is close to that of a promotional film, but it is lower than that of a movie. However, the shooting methods and promotion methods are similar to those of a movie. Traditional promotional films and feature films , Advertising films, etc., because of obvious sales traces, were rejected by the audience and could not be attracted, how can they gather customers, how to influence and performance.

5) Different inputs and outputs

Today, this kind of promotional videos that directly appeal to companies, brands, and products must have the help of powerful media. The higher the cost of media, the more difficult it is to measure the effectiveness of promotion. Excluding the inflation factor, spending the same amount of money to promote it as it was 10 years ago is likely to yield less than one-third of what it was before. What is more frightening is that many ways simply cannot measure the effect. Micro-movies have a wide range of optional distribution channels, such as TV, movie theaters, physical stores, stations, airports, China Merchants Association, etc. For these channel operators, micro-movies have improved the taste of the channel itself, and viewers are willing to watch, especially because of the first four Factors make it more suitable for choosing Internet communication, and this cost is basically zero.

6) Different influence

Successful micro-movies are more emotional and emotional, story or emotional marketing of companies, brands or products, and emotionally resonate with the audience. Therefore, the depth of the audience's participation is more conducive to dissemination, and the promotional video is to reward functional benefits or emotions. Direct indoctrination, even the expensive lineups of many city image promotional videos, may not even remember the advertising language, brand language, etc., let alone spread it.