What Are the Different Online Advertising Formats?

The first online advertising was the webpage itself. When more and more commercial websites appear, how to let consumers know their website has become a problem. Advertisers urgently need a method that can attract visitors to their websites, and online media also need to rely on it. profit. The first form of online advertising is banner, which is similar to traditional print advertising. However, limited space has limited the performance of banner ads, and its CTR has been declining. At present, the average banner click rate is less than 1%. Faced with this situation, the online advertising industry has developed a variety of online advertising forms that are more attractive to viewers.

Online advertising form

initial

For most businesses, the first step into the online advertising space is to build your own corporate website. These websites were established simply because these companies thought that having a website was a cool thing, making the company look more trendy, and they were afraid that they would be at a disadvantage in the competition because there was no website. The prototype of such a website was an online version of a corporate brochure.

However, advertisers will slowly discover that simple brochures cannot clearly describe the products, and such websites cannot reflect the superiority of the Internet. Advertisers have begun to bring all the information about products online, so that potential consumers can know as much information as possible through the Internet. At the same time, the main business of advertising has begun to make the website interesting and knowledgeable, which can attract more visitors. Of course, we can't put the cart before the horse. The corporate website must still be product-centric.

1. The spread is wider ^[1]

2. Direct access to the core consumer groups of products ^[1]

3. Strongly interactive ^[1]

4. Creative and sensual ^[1]

5. More cost saving ^[1]

6. Accurate statistics of advertising effects ^[1]

7. Rapid development ^[1]