What Are the Different Types of Cable TV Advertising?
Digital television refers to the type of television where all links from the studio to transmission, transmission, and reception use digital television signals or all signal transmissions to the system are transmitted through digital streams composed of digital strings. The signal loss is small and the receiving effect is good.
Digital TV commercial
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- Chinese name
- Digital TV commercial
- Digital television refers to the type of television where all links from the studio to transmission, transmission, and reception use digital television signals or all signal transmissions to the system are transmitted through digital streams composed of digital strings. The signal loss is small and the receiving effect is good.
- The digital transformation of China's cable TV started in 2002. Up to now, China's digital TV users have reached 118 million, China's digital TV network has begun to take shape, and the digital TV advertising industry has also formed its own operating model. Market potential and broad development space.
- By 2015, China's digital TV network will be fully constructed and the TV industry will enter the digital TV era. By then, the market size of China's digital TV users will reach about 366 million. Digital television has made it possible to integrate closed radio and television technology with open Internet technology, and in the true sense has realized the integration of telecommunications networks, broadcasting networks and the Internet in technology and business.
- Since China implemented its national digital strategy, the number of digital TV users in China has doubled every year. With the spread of digital television in the region, the future of digital television should be unlimited. And the emergence of a new media
- In early 2008, the General Office of the State Council jointly
- The most basic forms of digital TV advertising are boot screen advertising, channel changing advertising, VOD on-demand advertising, hyperlink advertising, and subtitle advertising. Power-on advertisement refers to the full-screen advertisement screen that appears after the viewer turns on the TV, and the duration is about 10 seconds; Channel change advertisement refers to the advertisement screen that appears at the bottom of the screen when the viewer switches channels, and the duration is about 6 seconds; VOD on demand Advertisement is a video advertisement inserted before the start of a movie when a viewer watches a TV show, on-demand TV show or movie, and the TVC duration is generally 30 seconds or 15 seconds. Hyperlink advertisement refers to the setting on the background when watching TV on the TV. A dynamic flash ad pops up at the bottom corner, and users can click in to watch the ad directly when needed; subtitle ads refer to the form of subtitle ads appearing under the TV when watching the ads. In addition to these mainstream forms of advertising, some cities have richer advertising content. For example, digital TV ads in Hangzhou have TVC TV homepage ads, Jiangsu digital TVs have volume bar ads, and Guangdong s main menu ads. Advertising forms are constantly emerging.
- Compared with traditional TV commercials, digital TV commercials have incomparable advantages. First, digital TV coverage is high. Because this new platform integrates multiple channel resources, as long as TV users with organic set-top boxes can see the ads, full coverage can be achieved. Second, digital TV ads are mandatory. Whether it is a boot-up advertisement or a channel-changing advertisement, it is mandatory to arrive with the set-top box synchronized with the remote control. Third, digital TV advertisements have a very high price-performance ratio, and both CPM and CPRP are greatly superior to other media; finally Advertising is authoritative. Digital TV advertising is based on the resources of radio and television network companies. Advertising is highly credible and authoritative, which can add value to brand building. [2]