What Are the Different Types of Customer Strategies?
Customer classification is based on the identification and differentiation of effectiveness based on the attributes of customers. Customer classification application based on customer attributes. Customer classification is usually based on the customer's social, behavioral, and value attributes.
Customer classification
- Chinese name
- Customer classification
- Foreign name
- customer segmentation
- based on
- Effectiveness of customer attribute characteristics
- Basic applications
- Customer attributes
- in accordance with
- Social, behavioral, and value attributes
- Customer classification is based on the identification and differentiation of effectiveness based on the attributes of customers. Customer classification application based on customer attributes. Customer classification is usually based on the customer's social, behavioral, and value attributes.
- Differentiate customers according to their value to the enterprise, and provide high-value services to high-value users. Provide low-cost services to low-value customers. Can also be divided into long-term customers and temporary customers. Use offers for long-term customers. Publicity services for temporary customers.Classifying customers is helpful for different types of customers.
- The purpose of customer classification is not only to achieve a unified and effective identification of customers within the enterprise, but also often used to guide the application of strategic resource allocation and tactical service marketing countermeasures for enterprise customer management, to support enterprises' customer-centric personalized services and professionalism. Marketing.
- Customer classification can
- 1. Customers who are interested in purchasing: Such customers should be processed expeditiously. Actively follow up and communicate on the phone, and after gaining the trust of the customer, transition the customer to the next stage as soon as possible.
- 2. Considering and hesitating customers: The purpose of treating such customers at this stage is to communicate and liaise, and not to over-market products. We need to use different strategies. Do nt market products to customers immediately after the call is connected. Instead, we need to communicate with customers, understand their needs and interests, draw in distance from customers, and differentiate customers through several phone calls. For those who are interested in buying, do not buy for the time being, definitely do not buy the type, and thus treat them differently.
- 3. Customers who do not buy for the time being: We should aim at building good relationships, and never give up such customers. To communicate with customers, record information such as the time when they expect to purchase such products, and keep the communication channels open to customers, so that customers allow the company to regularly send promotional materials such as product introductions to customers or call to notify customers, At the same time, customers can contact the company or themselves when they need it.
- 4. Customers who definitely do nt buy: Such customers generally have a strong attitude. In the communication, we must exclude the customer s psychological defense line, and then understand the reason why the customer does not buy. If there is a problem with the product function, we must do it for the customer. Explain and record some extended functions of the customer, and provide the business development department in a centralized way to improve the product or develop a new product.
- 5.Customers who have reported prices without information feedback: For customers who have already reported prices, they can use Tradelink to communicate or follow the phone to communicate.The main question is what is the customer's after-sales service, product quality, usage details, etc. If you don't understand, I will go into further details, but the price is the biggest problem that customers have always been concerned about. In order to alleviate the concerns of customers whether they can cooperate, we can highlight the differences between the advantages of the product and the products of the same industry. Customers feel value for money, and it is recommended to imply some flexibility in words when communicating prices, but be sure to emphasize returns, such as "if you can cash out the goods, I can give 5% preferential treatment in price" or "if you If the order quantity is relatively large, I can lower your price by 3% "---- this will not only allow customers to have a better understanding of our products, but also have some room for maneuver in terms of price. Remember better service Higher product quality is the magic weapon to win customers. [1]