What Are the Different Types of Global Advertising Strategy?

Advertising differentiation strategy refers to an advertising strategy that focuses on products, services, and corporate images that are different from others in a certain period of time and focuses on products, services, and corporate images.

Advertising difference strategy

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Advertising differentiation strategy refers to an advertising strategy that focuses on products, services, and corporate images that are different from others in a certain period of time, focusing on different marketing methods, and then fully displaying the characteristics through all means of communication.

Chinese name

Advertising difference strategy

Pin pair

Different marketing methods

Focus on

Looking for characteristics that are different from others

By

All means of communication

Attributes

Advertising Strategy

1. Product Differential Advertising Strategy

It is a similar product, and there are many differences in function, quality, price, variety, packaging and after-sales service. The goal of product differentiation advertising strategy is to strive to find the differences between products and fully reflect them in advertising works, so that consumers can clearly see the advantages of their products and the benefits they bring to consumers, and deepen consumers' awareness of advertising products. impression.

2. Differential service advertising strategy

The difference in labor services is the difference between the quality of labor and the quality of people, which is mainly reflected in the level of knowledge, professional skills and proficiency of operations. Moreover, the differences in labor services directly limit the intrinsic quality of products, variety of products, packaging, after-sales service, etc. In terms of differences, if possible, the difference in labor services should be a request for attention in the advertising works, such as the intention to promote the knowledge level of employees and pre-employment training in the advertisements. This is an advertisement for the difference in labor services. The specific use of different strategies.

3. Differential advertising strategy of enterprises

It refers to various characteristics that can reflect the characteristics of enterprises and reflect the differences in enterprise level, including "hardware" differences such as advertising equipment and "software" differences in technology, management level, service measures, and environment.

The purpose of emphasizing these differences is to position enterprises, establish a unique corporate image, and win the favor and trust of consumers.

For example, in 1996, the French Baker beer advertisement published on the 4th edition of the "Changjiang Daily" used the company's differentiated advertising strategy. The plan emphasized that "Baker beer originated in the ancient city of Bremen in the 16th century in France. The fire has been chanted to this day-- ".

The differences of enterprises are reflected in the long history of building factories, small and exquisite, and unique technology. In practice, examples of the use of corporate differentiated advertising strategies include prominent "Chinese-foreign joint ventures", introduction of ... production lines, examples ... management, garden-type workshops, and so on.