What Are the Different Types of Network Marketing Resources?
Marketing resources refer to the core technologies, experience accumulation, product and personal reputation, customer relationships, market networks, and other resources that are formed by the organization or individuals in marketing.
Marketing resources
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- Marketing resources
- Marketing resources can be divided into different types of investment
- Any resource is always scarce, and marketing resources are no exception. Companies want to
- (1) Optimization of human resources.
- Human resources are the carrier of all other resources, and all resources play their most effective role through the role of human resources. The optimization of human resources is a prerequisite for the optimization of other resources.
- 1.1 Marketing team optimization.
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- The development of marketing activities requires a certain amount of resource investment. There is no marketing without any resources. Sufficient funds can be exchanged for various marketing resources. In a sense, if the marketing budget is not limited, there is no need to think about what marketing plan to consider, but in reality, more often, the marketing budget is very limited, and at this time, it is necessary to fully tap the existing resources. Compared with traditional marketing methods, the advantage of online marketing is that it can tap more marketing resources with the same capital investment.
- Corporate website. From the perspective of online marketing, the website itself is a marketing tool. The most important function of a corporate website is information release. Even the simplest website has more information than a printed catalog can provide and can be continuously updated. To provide the latest information to users / potential users. Of course, the premise that the website information can be seen by users is to have a certain amount of traffic, otherwise no amount of information is invalid. At the same time, what kind of information is posted online and how to make the information known to users requires a certain professional level. Internet marketing is a long-term and meticulous work, and it is difficult to make a temporary effort. The reality is that after the completion of many corporate websites, it seems to be a success, and a little bit better is just to publish some company news, which is actually a huge waste of online marketing resources.
- user information. User information is the most important value of a website. Reasonable use of user information has a crucial role in customer relations, sales promotion, etc., but in this resource application, even large enterprises are often lacking. Some small business websites Due to the limitation of recognition and capital investment, there are certain defects in the function of the website, and usually there are no professional network marketing personnel. As a result, a lot of network marketing resources are wasted.
- Partner. If the introduction of another company is printed on the promotional materials of one company, this situation will certainly make people feel unacceptable, but in Internet marketing, the situation will be very different. One of the functions of the corporate website is "website cooperation". It can cooperate with other partners, suppliers and distributors in many aspects. "Friendly Link" and "Exchange Advertising" are the most basic forms of cooperation. Of course, you can also carry out in-depth cooperation and carry out cross-network marketing. The use of partner resources is an external resource mining. In most cases, first of all, you should focus on tapping internal resources.