What Are the Different Types of Online Advertising on Blogs?

The so-called blog advertising, in short, is the advertisement published on blog websites and personal blogs, which is a new form of online advertising.

Blog Advertising

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The so-called blog ads, in short, are the ads posted on blog sites and personal blogs.

Since its launch in China in 2001,

The word "blog" was first coined by Wang Junxiu. It is a transliteration of the English word blog. Another transliteration is

As blog advertising is in the primary stage of development at home and abroad, people understand and understand it.

The generation and development of blog ads is not only the product of the development of network technology, but also the result of the popularization and commercialization of blogs. As early as the beginning of the blog, it was only used as an ordinary web log for people to write and communicate without any commerciality. Later, as the number of bloggers continued to increase and their appeal became stronger and stronger, their commercial value became increasingly prominent, so some people began to try to publish ads, so blog ads came into being. Especially in early 2006, Xu Jinglei s blog on Sina miraculously took the lead in breaking through 10 million, not only attracting the attention of advertisers, but also inducing disputes between celebrity blogs and websites, and people s enthusiasm for blog advertising management. discuss. With the continuous deepening and development of this discussion, people's understanding of the characteristics and rules of the spread of blog advertising has become more comprehensive, profound and rational.

The breadth of blog ad content

The breadth of blog advertising content is determined by the breadth of blog writing. Because the content of blog writing can be not only personal daily life, what they have seen and heard at work, but also thinking and exploring about society and life, it can also contain any other aspects, which can be described as everything and everything. At the same time, in the eyes of many people, blogs are not just a kind of leisure and entertainment and lyrical freehand blog, but a communication platform that expresses self-worth and shows personal charm. It is even a "fighting show" that is successful and gains fame.

People hope that through the influence of blog writing, they can be exchanged for certain spiritual enjoyment and material benefits in order to realize the most intuitive return to the self-worth of blogs. It is precisely because of the creation of blog advertisements that bloggers truly feel the value of blogs, so the content theme of blog writing, the writing level of the author, and even the level of popularity, will have an impact on the effectiveness of blog advertisements. Therefore, bloggers should strive to dedicate the most attractive content to a wide audience, thereby increasing the effectiveness of blog advertising.

Blog Advertising Free

Freedom to publish Since blogs are generally personal web pages that are written, published, and managed by the authors themselves, they can be said to be true personal media tools. According to the data of the "2006 China Blog Survey Report", the number of blogs is the largest in personal journals, accounting for 84.9 of all categories.

The purpose of people's blogging is mainly to record their mood, express their personal opinions, and share information resources with others. Most authors hope that their blogs can be viewed and followed by others, and many people care more about the traffic of their blogs. It can be seen that blogging as an emerging network communication method not only allows everyone to freely express their thoughts and opinions, communicate information and emotions with others, but also can publish a variety of advertising information, including marketing to readers Products, promotional images, and consumer ideas. The owner of a blog has the freedom and power to produce and publish a variety of information, and does not need to be reviewed and modified by editors like other traditional media. The "gatekeeper" of the article is himself. Reading mass

The popularity of blog advertising reading

Blogs are both personal and public. They are an organic combination of personal and public nature. As an open media tool, blogging means that personal space has become the public domain directly. The readers of the blog are no longer the authors or a few people, but the general public. If the author's knowledge is higher, his reputation is better, and his writing is better, the more readers there are, the greater the influence. As of September 15, 2007, Xu Jinglei and Han Han have exceeded 100 million in the total ranking of Sina blog click-through rates. Acosta, Guo Jingming, and Mingyue that year exceeded 50 million. There are 82 people including Hong Huang, Li Chengpeng, Dong Lu More than ten million. Such a huge view rate is a potential advertising audience. When people read blogs, they can naturally browse to all kinds of required advertising information.

Timeliness of blog advertising information

Timeliness is an important feature of information dissemination, which means that the value of information decreases with time. In order to reflect the characteristics of "weblog" and facilitate readers to read and manage, blogs are generally arranged in chronological order, with the newest at the top and the oldest at the bottom. The continuous updating of webpage content can release the latest information to readers in time, promote the rapid dissemination of advertising content, and enhance the effectiveness of dissemination. At the same time, when there is a problem with blog ads, they can be replaced immediately, which provides readers with greater convenience in reading advertisement information. With the development of modern information technology, people can also use mobile blogs to disseminate images and texts, publish all kinds of latest information, and disseminate commercial advertising information, so as to realize the immediate dissemination of blog ads and improve the speed and efficiency of advertising dissemination.

Interactivity of Blog Advertising Dissemination

The biggest difference between blogs and traditional media is the interactivity of information dissemination. Advertisers, publishers, and advertising audiences of blog ads can realize real two-way interaction through the network, and continuously promote the communication, exchange and improvement of information in the dialogue. The interactivity of blog ads is different from the interactivity of ordinary online ads. Ordinary online advertising generally introduces the audience to the relevant website of the product or company. The audience feedbacks their opinions and suggestions to the merchant, and the merchant responds according to the audience's opinion. This response is often one-to-one, and it is impossible to take into account all people. This can make some audiences less motivated because opinions are not valued, and even affect their loyalty to the brand. The interactivity of blog advertisements refers to the real two-way communication and exchange between the enterprise and the audience. This kind of communication finally reflects the opinions of the public, and the response of the company is also targeted at all audiences, so as to maximize the satisfaction of customer requirements and establish a good image of the company.

Due to the distinctive features and advantages of blog ads, it has developed rapidly in just two years, and a very hot situation has emerged. However, there are still some specific problems and deficiencies that need to be continuously addressed. With the development of network technology and the popularization of blogs, blog advertising, as a new type of online advertising, will have more and more development space and a bright market prospect. Therefore, blog websites, authors, and readers must strengthen communication and collaboration, carefully study and resolve new situations and problems in the development of blog advertising, and give full play to the unique advantages of blog advertising dissemination to promote the continuous development of blog advertising. And towards perfection. ^[1]

Blog marketing

What is blog marketing? The concept of blog marketing can be said that there is no strict definition. In simple terms, it is to use blogs as a network application form to carry out online marketing. To explain what blog marketing is, we must first start with what a blog is. There have been many introductions to the blog concept. The description of the blog concept is very similar. In simple terms, a blog is a web log (web diary). The English word is BLOG (abbreviation of WEBLOG). What is a blog, a brief history of blogs and their development.

The content of a blog such as a blog is usually public. You can publish your own blog or read someone s blog. Therefore, it can be understood as a kind of sharing of personal thoughts, opinions, and knowledge on the Internet. It can be seen that blogs have the basic characteristics of knowledge, autonomy, and sharing. It is the nature of blogs that determines blog marketing as a form of network information transmission based on personal knowledge resources (including ideas, experiences, and other forms of expression). Therefore, the basic problem of developing blog marketing is to master, learn and effectively use the knowledge in a certain field, and to achieve the purpose of transmitting marketing information through the dissemination of knowledge.

The concepts related to blog marketing include corporate blogs, marketing blogs, etc. These are also described from the perspective of the specific application of blogs, mainly distinguishing those personal blogs that are based on personal interests or even privacy. In fact, whether it is a corporate blog or a marketing blog, blogs are generally personal behaviors (of course, it is not possible to exclude the possibility that a company collectively writes the same blog theme), but there are differences in writing content and starting point : Corporate blogs or marketing blogs have a clear corporate marketing purpose, and blog articles will be more or less colored with corporate marketing.

The nature of blog marketing

The essence of blog marketing is to share knowledge and compete for the right to speak through original professional content, establish trust and form a personal brand, and then influence readers' thinking and purchase.