What Are the Different Types of Print Media Advertising?

Traditional media such as newspapers and magazines transmit information through a single vision and a single dimension. Compared to media such as television and the Internet, information is transmitted through multiple dimensions such as vision and hearing, which is called flat media. Television, the Internet, etc. are called stereo media. Print media and stereo media are not strictly defined, but are distinguished from the dimensions and methods of information transmission and dissemination. Media that releases news or information on paper, such as newspapers and magazines. Now they face a powerful challenge from online media. Traditional media such as newspapers and magazines are usually called "print media". The "print" here is the concept of "print" borrowed from the art composition because the advertisements in newspapers and magazines are print advertisements.

Print Media

Since the last century, with the increasing number of art magazines, the style of art media has also become more diverse.

After the rise of online media,

The flat media voice interactive value-added platform is a value-added service provided in the flat media, which can provide unique voice interactive services. Mobile phone, landline,

Globally, newspapers are affected by

In markets where the paper media industry in the United States and other countries are deeply capitalized and heavily impacted by the Internet, investors have increasingly lost confidence in the bleak performance and sluggish stock prices of traditional paper media. Despite such

According to the World Press Association Annual Survey Report released in June 2007, the global newspaper circulation increased by 2.3% in 2006, with more than 515 million people buying newspapers daily, and the population of newspaper readers is estimated to exceed 1.4 billion. If you count

According to the World Newspaper Association's annual survey report released by the World Newspaper Association, free newspapers accounted for nearly 8% of the world's total circulation of newspapers in 2006, and this proportion continues to increase as the circulation of free newspapers continues to rise. Among the five largest newspapers in France, free newspapers occupy two seats. Between 2005 and 2006, the number of readers of traditional paid newspapers in France fell by 1.1%, while the number of readers of free newspapers increased by 9.8% during the same period.

American paper media is one of the countries most affected by the Internet. American Press Association (NAA)

In early November 2006, more than 50 U.S. newspapers reached an agreement with Google.

1. Improve the quality of journalists. Journalists not only need to be able to write and write news, but also to find "information about information" through news facts.
2. The commentary of newspapers has been enhanced. Paper media will use its various advantages to play its guiding role in public opinion and adopt a news style represented by in-depth reporting.
3. Newspaper and magazine development. The writing of the manuscript must inevitably no longer follow the fixed writing style of the news genre because of the deepening of the reporter's understanding. The flexible use of news styles such as in-depth information and in-depth communication makes the news manuscript new and colorful. The content of the manuscript and the writing method are optimized to make the newspaper exquisite, rich, and easy to read, and eventually become a "newspaper magazine" or "magazine newspaper".
4. The value of newspaper collection has increased. Newspapers will no longer be instantaneous information carriers that can be seen and thrown. The comprehensive coverage of news facts and the theoretical opinion provided by the audience will become a tool for people to understand things. This tool will undoubtedly have a collection. value.
Many views believe that the newspaper industry will die out in the next 30 to 40 years. Murdoch said in his speech that "the newspaper industry will die in 40 years"; Professor Philip Meyer of the University of North Carolina declared that: Its history will end in October 2044 ... Newspapers are indeed threatened by emerging media, not only online media, but with the advancement of digital technology, digital upstarts represented by mobile phones can also grab communication shares through convenient communication methods. And its development is even faster than the Internet. However, technological progress cannot represent the automatic emergence of ideological ideas. The advantage of traditional media such as newspapers lies in the innovation and authority of ideas. Their guiding role will still be irreplaceable in the future. If newspapers and other paper media can face challenges, calmly respond, and grasp The historical opportunity of living transformation, keeping pace with the development of the times, may "become a new way of information services and renew its youth and strength."