What Are the Different Types of Promotional Apparel?

The promotion theme refers to the main content of the promotion activity. The promotion theme display consists of promotion content, promotional products, promotional gifts, promotional materials, display equipment, and on-site environment. Under the principle of highlighting the brand concept and maintaining the brand image, as a staged promotional event, the audience on site must know the main content, promotional methods and methods of the promotional event, and the start and end time of the event.

Promotion theme

Promotion themes can be roughly divided into four categories. ^[1]

1. The importance of theme design ^[2]

Every promotion needs a theme, which is the soul of the entire promotion. Because the unnamed promotion is unconvincing and attractive. A good promotion theme can give consumers a reason to buy and effectively avoid the brand damage caused by the price war. Therefore, the theme must be consistent with the promotion needs and expressed in simple, novel, and affinity language. On the basis of not deviating from the brand image, it is easy to spread, easy to identify, strong in the times, and strong in impact, instead of the common "buy one get one free", "shock hot sale", and "special price".

Retailers need to design the theme as the core of the promotion plan, which is the key to the success of the promotion. A creative promotional theme often has a great impact, which can increase sales and brand image. From the perspective of target customers, the most provocative theme of promotional activities should be excavated. This theme should be the core of the entire promotional activity, integrate various promotional elements, and form an atmosphere of interaction between the terminal and the customer to maximize the proximity of customers and products. The psychological distance of the enterprise attracts a group of stable and loyal consumer groups and promotes the continuous growth of sales performance.

2. Theme Design Principles

The theme of the promotional activities should be determined according to the company's overall brand strategic goals, consistent with the product appeal and the positioning of the retailer, to avoid giving the target customers a confused impression.

The choice of promotion theme should be based on two words: first, "new", that is, the promotion content, promotion method, and promotion slogan should be creative, concise, prominent, and catchy, so as to attract people; the second is "real", that is, Simple and clear, customers can really get more benefits.

A brand clothing store has launched a trade-in promotion for old ones. Posters are posted everywhere inside and outside the store, which reads "Replace any old jeans with new ones, with a 30% discount." The recovered clothing was donated to the Red Cross for use in social charity. As a result, it attracted the attention of the media. The clothing store held a "old for new" promotion. The selling point and form were novel, and it only offered 30% to customers. Then, donating the customer's old clothes to the Red Cross won good reputation, and it was both promotional, public welfare, and news. Sexual principles.

Promotional themes should be considered from a time period. Different themes can be designed in this time period, but there must be a connection between each theme. The entire theme of the event can be formed in one go to form a powerful brand influence.

The theme of the promotion must also make full use of the hotspots of the time, such as the Spring Festival, Mother's Day, the Olympics, etc., must have a certain news value, to a certain extent, can attract the attention of public opinion.

3 General form of promotional theme

There are three main themes of the promotion: merchandise-themed promotions, such as children's toy merchandise; seasonal features, such as fall clothing listings; and promotions that combine specific holidays, such as Christmas gift accessories Exhibition. More special promotion themes also include opening promotions and annual promotions.

(1) Opening promotions

The opening promotion is a very important promotion because it is only one time and it is the first contact with potential customers. Customers' impressions of the supermarket's products, prices, services, atmosphere, etc., will affect whether they will visit again in the future. Supermarket. Therefore, the operators attach great importance to the opening promotion activities and hope to leave a good 'impression' to customers through the promotion activities. Usually the performance on the day of opening can reach about 5 times the performance on weekdays.

(2) Year-end promotions

The annual promotion is second only to the opening promotion because it only happens once a year. In this regard, suppliers generally give more favorable conditions to cooperate with supermarket promotions. Its sales performance can reach 1.5 times to 2 times the usual performance.