What Are the Different Types of Trade Show Equipment?

The Exhibition (Traditional Exhibition) is a large-scale event that uses various media and methods to promote products, publicize corporate image, and establish good public relations. Its characteristics are: it is a composite, intuitive, image and vivid communication method; it provides an opportunity for direct two-way communication with the public; it is a highly concentrated and efficient communication method; it is a comprehensive Large-scale public relations themed events are good subjects for news reporting; they are entertaining and attract a large number of people. Generally speaking, social organizations attach great importance to using this form to shape and display their best image. ^[1]

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1. 2013 The 14th Guangzhou International Nutritional Products, Health Food and Organic Products Exhibition

Time June 4, 2013 in Guangzhou.

In Chinese, the exhibition names are expo, exhibition, exhibition,

The development prospects of China's convention and exhibition industry and the construction of industry coordination service system

Nature selection

The nature of the exhibition is determined by the exhibition organizer and can be reflected by the composition of the visitors:

Exhibitions open to the business community are trade exhibitions, and exhibitions open to the public are consumer exhibitions.

Content selection

Exhibitions are divided into two categories: comprehensive exhibitions and professional exhibitions.

Comprehensive exhibition refers to the exhibition that includes the whole industry or several industries. It is also called horizontal exhibition, such as industrial exhibition, light industry exhibition.

A professional exhibition is an exhibition that shows a certain industry or even a certain product, such as a watch exhibition. One of the prominent features of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies.

Scale selection

Exhibitions are divided into international, national, regional, and local exhibitions, as well as exclusive exhibitions by individual companies.

Scale refers to the size of the area represented by exhibitors and visitors, not the size of the exhibition venue.

Different scale exhibitions have different characteristics and advantages, and should be selected according to the company's own conditions and needs.

Time selection

There are many criteria for the division of exhibitions: regular and irregular.

There are regular four times a year, twice a year, once a year, once every two years.

Non-scheduled exhibitions are held according to needs and conditions, and are divided into long-term and short-term.

Long-term exhibitions can be three months, half a year, or even permanent. Short-term exhibitions generally do not exceed one month.

In developed countries, professional trade shows are usually three days.

Site selection

Most exhibitions are held in dedicated exhibition venues.

Exhibition venues are divided into indoor and outdoor venues.

Indoor venues are mostly used for exhibitions that display regular exhibits, such as textile exhibitions and electronics exhibitions.

Outdoor venues are mostly used to display oversized and overweight exhibits, such as air shows and mining equipment shows.

Exhibitions held in turns in several places are called touring exhibitions.

(1) Regulations on exhibition stands. Height restrictions: The exhibition has restrictions on exhibition shelves and exhibits, especially stricter restrictions on double-storey booths, stairs, and the structure extending outward from the top of the booth. The height limit is often not prohibited. It is possible to obtain permission to super-high-build booths and display exhibits. Restrictions on opening: Many exhibitions prohibit completely closed booths. If the booths are closed, the exhibition will lose its display function and visitors will complain. However, exhibitors need to close offices, negotiation rooms, warehouses, etc. Therefore, coordination methods are generally It is stipulated that a certain percentage of the area is open to the outside. This ratio is generally 70%, allowing the area below 30% to be closed.

(2) Regulations on exhibition appliances. Restrictions on materials for display racks: In many countries, the exhibition requires that fire-resistant materials must be used, plastics are restricted, and hazardous chemicals are restricted. Electrical appliance regulations: Most countries' exhibitions have strict regulations on electrical appliances. The technical indicators of electrical appliances used must meet local regulations and requirements.

(3) Regulations on the flow of people. Aisle restrictions: mainly the regulations and restrictions on the aisle width. To ensure the smooth flow of people, the exhibition stipulates the aisle width. It is prohibited for exhibitors' stands, props and works to occupy the aisle. Requirements, such as the TV must not face the aisle, the counter must be a certain distance from the aisle, etc.

(4) Regulations related to fire protection. Regulations on fire protection environment: For large-area booths, emergency passages or exits must be set up according to the area of the exhibition hall and the expected number of visitors and signs must be provided. Rules for fire fighting equipment: Fire fighting equipment must be provided. Personnel regulations: Some exhibitions require booths to designate fire managers, and all booth personnel need to know the fire regulations and emergency exits.

(5) Regulations and restrictions on exhibits. Mainly for the exception of exhibits including ultra-high, overweight exhibits. It can usually be resolved by taking appropriate measures. For example, the height limit can be discussed with the exhibition hall as long as the height of the exhibition hall is sufficient; overweight exhibits can use floor support to spread the unit load. A more common and difficult problem is the size of the discharge gate of the exhibition hall, which is a natural limitation. Very tall and heavy exhibits generally need to enter the hall before the exhibits of other exhibitors. If you have any difficult problems, you should discuss with the exhibition organizer or the venue owner as soon as possible. Such exhibits are often of promotional value to the exhibition, so organizers will be willing to actively assist. Some exhibitions consider safety and restrict the operation of the machine. For weapons, there are generally special regulations, and the procedures are cumbersome.

(6) Environmental regulations. Volume limit: The background music is arranged by the exhibition organizer. The volume of the audiovisual equipment of the exhibitor must be controlled within a range that does not affect the surrounding exhibitors. Color restrictions: If exhibition organizers want to achieve a coordinated effect, they often ask for colors. Exhibitors are required to use some basic or title hue. The exhibition may also propose headline fonts and sizes, and most of these regulations are relatively loose. As long as the exhibitor complies with the regulations and does not disturb the surrounding booths (for example, the noise is too loud), the exhibitors can generally design the booth shape, display the exhibits, and use colors.

(7) Labor regulations. Many countries (especially developed countries) have stipulated that the workers in the exhibition hall must be union registered workers. Exhibitors are not allowed to do it themselves. For example, in New York, USA, if an exhibitor picks up a hammer and wants to nail it, local workers will take it and stop you. Americans depriving you of your "labor rights" may sound ridiculous, but they are facts and must be observed.

(8) Regulations on procedures. Most exhibitions require exhibitors to submit designs for review and require exhibitors to go through formalities before construction.

In order to ensure the traffic safety and meeting order of the participants during the meeting, the participants are reminded to pay attention to the following points:

1. During the boarding of the designated vehicle of the meeting, the participants should bring their ID cards with them, and do not change vehicles at will. If you have special requirements, please contact the conference team in time

2. During the meeting, please observe the meeting schedule, remind each other, take care of each other, and follow the guidance of staff;

3. Please keep your belongings during the meeting, and do not store valuables in the car;

4. During the meeting, if you are unable to participate in group activities under special circumstances and need to leave the meeting temporarily, please inform the conference team in time;

5. After the meeting, if you still need to stay and need help, please contact the conference team.

The organization of the conference is an important part of the conference. Many small details are reflected in the organization of the conference. Therefore, the matters that should be paid attention to when organizing the conference are as follows:

1. Before the meeting, you should consider the purpose of convening the meeting thoroughly, and prepare the outline of the report, questioning, investigation or discussion at the meeting.

2. The list of personnel to be selected for the meeting should be selected according to the content, nature and needs of the meeting. The number of people participating in the meeting should be determined according to the content of the meeting, the expected effect of the meeting, and the venue conditions. Meetings to delve deeper into some issues can be smaller. Surveys, commemorative and promotional meetings can be larger.

3. In order to make the meeting effective, according to the content of the meeting, some people should consider the keynote speeches before the meeting and make some important divisions of labor in the speeches.

Fourth, as far as possible to understand the situation of the participants, during the adjournment of the meeting, organize some networking activities to enhance understanding and deepen feelings. After the meeting, you should continue to maintain a certain contact with the meeting staff, so that you can cooperate when needed.

Fifth, according to the conference schedule, determine the address of the conference, arrange the main venue and group discussions. Accommodation meetings should also arrange rooms to implement all issues of accommodation.

6. According to the schedule of the meeting, issue the notice of the meeting. The notice of the meeting should be early and the content should be clear and specific, such as the registration date, place, meeting period, schedule, meeting topics, tickets and items to be brought.

7. After the meeting starts, keep abreast of the meeting's developments in time, collect and organize the progress of the meeting, and pay attention to arrange the recording staff during the meeting.

8. Before the meeting is over, contact the meeting staff to return the tickets and air tickets, and strive to settle the boarding and lodging expenses as soon as possible.

Nine, after the meeting, to do a good job of the various documents and materials of the meeting after the work, need to send a briefing or documents should be prepared as soon as possible. All kinds of records, speeches, original materials, etc. shall be filed on file.

X. Pay attention to the reasonable arrangement of the meeting schedule and appropriate arrangements for some entertainment and sports activities to alleviate the fatigue of participants and activate the meeting atmosphere.

A. Convention on International Exhibitions, signed in Paris on November 22, 1928, and ratified by the Protocols of May 10, 1948, November 16, 1966, November 30, 1972, and June 1982 Amendments were added on 24th and May 31st, 1988.

B.

Five values of the exhibition

The reason why mature exhibitors have the ability to accurately locate an enterprise is that they have almost consistent values for the value of the exhibition. Through research and research, we find that companies' awareness of the value of the exhibition is mainly concentrated on the "information transmission value" , "Third party certification value", "experience value", "ideological value", "spiritual leader value" and other five aspects.
The so-called information dissemination value of an exhibition means that the exhibition has the characteristics of rapid feedback, high efficiency, and high-quality dissemination of market information. A well-known exhibition is actually an annual industry conference. Being gathered in a space-time is the time when the tide of industry information is coming, and it is the cutting-edge moment of the industry's massive information. It is not difficult to find that one of the main signs of world-class brand exhibitions is the ability to gather the most influential media in the industry. Most exhibitions have market policy release press conferences and industry market macro trend analysis and special forums. More than 50% of companies will release the latest product information to target consumer groups through the exhibition. Therefore, information dissemination is the most basic value of the exhibition. Any company participating in the exhibition knows this truth.
Regarding "the value of third-party certification", the current domestic enterprises' understanding is not very deep. The author puts forward a point in his book "China's 21st Century Exhibition Economy and Exhibition Industry". The exhibition is a staged product of the development of market economy. For historical reasons, we can know that the exhibition is actually a fair market, and it is a specific place for companies to conduct business transactions. Its position is a neutral third party, and its certification of exhibition products is equivalent to a third party. Authentication has certain objective authority. A simple example is Moutai in Guizhou. The reason why Premier Zhou Enlai named "National Banquet Wine" in the 1970s was to entertain the President of the United States, Nixon, because Guizhou Moutai Distillery was selected as the 1915 during the Panama World Expo in San Francisco, USA. Gold award, so product evaluation and certification at the exhibition has become one of the main purposes of corporate exhibition marketing.
The "experience value" of the exhibition is manifested in the gathering popularity function of the exhibition. Due to the direct participation and experience of the exhibition, an exhibition often becomes a profound and memorable experience. As an industry event, the exhibition can bring people from all sectors of the industry into an exhibition venue in just 3 to 5 days. Everyone can communicate on an equal footing, contact old customers, meet new customers, find potential customers, and spy on competitors. Observing new products, all activities are based on the personal experience of mobilizing the five senses, and communicating with others on an equal footing. It has become the first-hand basis for comprehensive analysis of various types of information by corporate decision makers. This experience has the value of experience Uniqueness, timeliness, and forward-looking are one of the most important and irreplaceable features of exhibitions as a marketing tool that distinguishes them from other marketing methods.
Then, the fourth value of the exhibition-"ideological value". This is a value that is more difficult for many exhibitors to understand. However, most mature exhibitors generally have a unique understanding of this. Throughout the world, all well-known brand exhibitions of electromechanical products are like people who have their own "soul". They are all advocating and disseminating a concept that can influence consumer behavior. It may trigger popularity in the consumer market, The market may cause a revolution in production methods. This is because the concept of consumption is a huge driving force for consumption. For example, the Hannover Messe is a place that can bring a strong experience to the visitor, and make the visitor's mind form a "polarization" and "magnetization" effect. This effect is strong enough to solidify into a "concept" As long as our company participates in this exhibition, it is enough to show that our company follows the pace of the consumer market and has the ability to compete in the industry with competitors.
The last value of the exhibition is "spiritual value". Mature exhibitors know how to use this value of the exhibition to influence their own consumer groups and compete with competitors, because the highest state of the exhibition is to become a "spirit leader" of a consumer group. An exhibition reaching the realm of spiritual leadership is to become an appraiser and guardian of a certain lifestyle according to a clear set of values already set. By hosting the exhibition and its various related activities, it brings people an understanding of the concepts being advocated, and manufactures a universal value concept or value belief platform for the majority of exhibitors, thereby bringing huge commercial effects. For example, the lighting exhibition in Frankfurt, known as the "Mecca of the world's lighting industry", is the holy place for the global lighting industry to pursue for life. It is a barometer reflecting the latest developments and markets in the world's lighting industry. Mature exhibitors are always able to Pride and pride in participating in such exhibitions is not only a proof of corporate strength, the most important thing is that such exhibitions give mature exhibitors a sense of spiritual belonging.
Because mature exhibitors are consistent with the chosen exhibition in spirit and values, it is easier to obtain a sense of success in exhibiting, to achieve corporate participation goals, and to successfully complete corporate marketing plans, and successful exhibitors must also have High participation quality and ability to participate can accurately judge the value of the exhibition and make wise and scientific participation decisions. The purpose of the exhibition is clear, the positioning of the participation goals is very accurate, the participation effect is obvious, and the participation satisfaction is high. In contrast, the exhibition awareness and behavior of the other two types of exhibitors can be changed through training and other methods of participation values and behavior patterns.