What Are the Different Types of Trade Show Promotion?

Commercial exhibition promotion refers to the use of exhibitions, expositions, trade fairs, order fairs, trade fairs, exchanges, negotiations, and other forms of transactions. Most companies come together to show their products to visitors and sell them while they are on display. , To promote sales, thereby a combination of product promotion, sales, market research and public relations activities in a promotional way.

Trade show promotion

Right!

Commercial exhibition promotion refers to the use of exhibitions, expositions, trade fairs, order fairs, trade fairs, exchanges, negotiations, and other forms of transactions. Most companies come together to show their products to visitors, and to sell and sell , To promote sales, thereby a combination of product promotion, sales, market research and public relations activities in a promotional way.

Chinese name

Trade show promotion

Foreign name

Commercial exhibition promotion

Process

Use of exhibitions, fairs, trade fairs, etc.

Purpose

Organically integrate product promotion and sales

Commercial exhibitions There are two main ways to promote commercial exhibitions. One is to participate in collective exhibitions organized by certain groups or departments, and the other is the on-site exhibitions sponsored by the merchants themselves. The first type of exhibition, such as the Canton Fair, Shanghai International Exhibition, International Auto Show, Agricultural Fair, etc., is usually held by government departments or an industry association.

1. Advantages ^[2]

First, the formulation of the exhibition plan. The first step is to develop a plan for the trade show. The formulation of the plan helps to avoid the negligence of the planners on some important details and bring unnecessary losses to the exhibitors. The trade show plan includes the following: ^[2]

Determine the goals of commercial exhibitions. The goals must be concise and specific, and they must not be empty. These goals must be compatible with the overall marketing goals of the company;

Check the furnishings of the equipment, measure the relationship between the position of the company's booth and other booths, and analyze the correlation between upcoming events and the location of the company's booth;

Guide exhibitions or products to be displayed, and sketch a layout of the exhibition in advance;

Prepare promotional documents, sales orders and a list of potential buyers to be distributed;

If there are more than two workers in the trade fair, set the schedule for the daily work of the booth;

Briefly explain the initial promotional work (such as a letter to consumers) or how to treat important customers.

In addition, the plan should also include the following content, namely cost budget, work completion schedule, and instructions on how to measure the results after the exhibition.

Second, review of trade show preparations. In order to ensure the smooth participation of enterprises in exhibiting activities, in addition to formulating detailed exhibition plans, enterprises must also examine the contents of each preparation one by one.

The things to check include the following:

· Whether the company's participation goals are clear and specific;

Whether the theme of the company's exhibition activities is determined;

Whether the company's exhibition funding is ready;

· Whether the company has established a detailed work schedule of the exhibition activities;

Whether the products or services to be exhibited have been determined;

Whether the layout of the exhibition venue and space is in progress;

· Whether the responsibilities and tasks of all exhibitors are clear and specific;

Whether the exhibitors of the enterprise fully understand the rules and regulations of the exhibition;

· Whether the company's participation activities have been assisted and supported by other departments of the company;

· Whether various publicity and advertising materials have been identified and whether their preparations have been implemented;

Whether the means of transportation and the exhibiting equipment to be transported are ready;

Whether the letter of invitation to the client and the contact list with the client are ready;

· Whether the rest of the exhibition room is ready for the exhibition;

Whether the company specifically designated personnel to register and supervise the shipment of exhibits;

· Whether the clothing, badges and necessary supplies of the exhibitors during the exhibition have been prepared.