What Are the Pros and Cons of Buying Wholesale Items?

The wholesale and retail industry is an important link in the process of large-scale socialization. It is a guiding force that determines the speed, quality and efficiency of economic operations. It is one of the most market-oriented and most competitive industries in China. At present, from the perspective of macroeconomic trends, the overall level of residents' income is in a relatively fast rising stage. In the long run, there is considerable room for development of China's household consumption both in terms of total volume and structure, which provides a good medium- and long-term macro environment for the development of China's wholesale and retail industry.

Wholesale and retail trade

Definition of concept

according to

Customers are generally divided by business type

Customers engaged in wholesale and retail categories, in applying for credit at our bank, must meet the following basic conditions in addition to the relevant conditions stipulated by the head office:

1. Registered as an enterprise (affiliate) legal person engaged in wholesale and retail business and passing the annual inspection;

2. In the local business period of more than 1 year, pay more attention to those who have less than 3 years of operation;

3. Have a stable business style, stable supply and marketing channels and good operating records, and provide relevant information on the purchase and sales channels;

4. With a real sales background, the market situation of the commodities being managed is relatively stable;

5. Minimum capital requirements:

Credit risk points mainly consider customers

I. Traditional retail meets cold

As the economic crisis has not disappeared, the overall economic structure is sluggish, as is the traditional offline retail industry. Similarly, we can see from the data: Gome Electric made a loss for the first time after listing, with a net loss of 500 million in the first half; Li Ning closed 1200 stores in the first half; Parkson Commercial Group's single store sales increased less than 1/1/2011 4; In September 2011, Pacific Department Store was unable to cope with the rent, and the Yingke store in the golden section of Beijing Sanlitun was officially closed ... They were once a once-popular retail giant, and now the sadness has receded for two reasons: high rents and electronics Business shock.

Ma Yun said in an interview: "Tmall Shopping Carnival will be a signal of China's economic transformation, that is, the battle of the new economy and new marketing model against the traditional marketing model, let all manufacturing traders know that the situation today It has changed. For traditional industries, this war may have begun. "From here we can preliminarily think that it is the trend that subverts traditional retail, not the Double Eleven.

2. Traditional retail and e-commerce

Regarding traditional retail and e-commerce, we can also speak from the data: iResearch data shows that in the third quarter of 2012, the scale of China's e-commerce market was 1.99 trillion yuan, an increase of 21.9% year-on-year; and China's total GDP in the third quarter was 12.6 trillion yuan. , Indicating that e-commerce has a 15.7% share. In 2012 Double Eleven, the total transaction volume of Alipay on Tmall and Taobao was 19.1 billion yuan, more than three times that of 5.2 billion last year. In October 2012, the total retail sales of consumer goods in China was 18.934 billion yuan, an average of 61.1 billion yuan per day. It means that the double eleventh day accounted for 31.2% of the total retail sales of social consumer goods!

Third, traditional retail enters e-commerce

Let's take a look at the actions of traditional retail giants entering the e-commerce: Wal-Mart officially invested in No. 1 store and purchased a small share of No. 1 store; Gome Online Mall and Alipay reached a strategic cooperation relationship, fully entered the e-commerce, and spent tens of millions more Acquired Kuba.com; Suning established online retail platform Suning.com, and also tried to cooperate with Dangdang. Carrefour launched online mall, Beijing Guozhan store and Shanghai Gubei store launched online mall business; Wal-Mart Shenzhen's Sam membership store also Starting online business ... The China Chain Store and Franchise Association released the "2012 Traditional Retailer's Online Retailing Research Report" data shows that there are 14 traditional retail industry top 100 online retailer businesses that opened in 2009 and before, 31 in 2010, and 2011 52, 59 in 2012.

Although many traditional retailers are making strides in e-commerce, they have also experienced many setbacks, including technical, personnel, and cost limitations. Just from a technical perspective, online retail requires a mature development team to build a safe, stable, and powerful mall system like 366EC; and in terms of staffing, it also needs to be proficient in professional marketing such as marketing promotion and network operations.