What Is a Business Pattern?

Business model is one of the important research objects of management. Mainstream business management courses such as MBA and EMBA have paid different attention to "business model". In the process of analyzing business models, we mainly focus on the relationship between a class of companies in the market with users, suppliers, and other partners, especially the logistics, information flow, and capital flow between each other.

business model

Business models are entrepreneurial ideas. Business ideas come from the richness and logic of opportunities, and may eventually evolve into business models. The logic behind it is: opportunity is the possibility of transmitting more explicit market demand through creative resource combinations (schumpeter, 1934; Kirzner, 1973), is unclear market demand or unused resources or capabilities. Although it first appeared in the 1950s, it did not begin to be widely used and spread until the 1990s, and has become a term hanging on the lips of entrepreneurs and venture capitalists.

With a good Business Model, success is half guaranteed. The business model is what means or methods the company uses to make money. In short, beverage companies make money by selling beverages; courier companies make money by sending courier services; online companies make money by click-through rates; communication companies make money by collecting call charges; supermarkets make money through platforms and warehousing. As long as there is a place to make money, a business model exists.

As market demands become clearer and resources are more accurately defined, opportunities will transcend their basic forms and gradually evolve into ideas (business concepts), including core plans such as how to meet market demands or how to allocate resources.

As the business concept itself improves, it becomes more complex, including product / service concepts, market concepts, supply chain / marketing / operation concepts (cardozo, 1996), and then this accurate and differentiated idea (business concept) gradually matures Eventually evolved into a perfect business model, thus forming a system that combines market demand with resources.

A business model is a conceptual tool that contains a set of elements and their relationships to clarify the business logic of a particular entity. It describes the value the company can provide to customers, as well as the company's internal structure, partner network and

On the basis of synthesizing the commonalities of various concepts, a reference model including ten elements is proposed. These elements include:

Any business model is a customer value,

1. Online shopping is becoming more and more trustworthy. An independent website registered with the Ministry of Information Industry and the Ministry of Public Security's real identity authentication, plus an independent website that cannot be listed without authorization. ;

2. E-commerce burns a lot of money. All websites in the world burn a lot of money. That's because they are all doing promotion for themselves. In order to rob users, wool comes out of sheep.

3. Several unique phenomena. The smart mall is everyone's promotion of their own mall. The headquarters does not open a website within one year. Even if it is opened, it does not register members and product transactions. It only promotes products with high sales volume and high traffic. Website and free global promotion for all companies and products;

4. Few people know e-commerce. Existing e-commerce has certain thresholds. Any enterprise or individual needs professional technical personnel to manage and maintain it.

5. There are a lot of tax evasion. E-commerce is also a platform for tax evasion, with sales of more than 800 billion yuan, but the actual tax revenue of a company is less than 1 billion, and tens of billions of tax revenue is lost.

6, the Internet does not have core technology China's Internet development seems to be fast, but there is no core technology as a foundation, sooner or later it will be swallowed up by other relevant powerful predators.

7. Most of the merchant products have fees. Many forming platforms charge a shelf fee or a deposit, either to suppress the price of the product and make the merchant miserable.

1) Products and services are the basic conditions for the survival of commercial organizations.

2) The target market, which is the value performance of the business organization's operating space.

3) The process of accurately delivering products and services to target consumers is the process of creating value for business systems.

4) Relations with relevant stakeholders, including commercial stakeholders, such as suppliers, customers, competitors, etc., as well as social stakeholders, such as the country, society, culture, etc.