What Is a Direct Sales Network?

Online direct selling refers to a series of market behaviors in which manufacturers use online networking, computer communication, and digital interactive media without other intermediaries to skillfully combine the characteristics of network technology and the advantages of direct selling to directly sell goods and achieve marketing goals . There are three main ways to develop online direct selling: direct selling companies establish websites, direct online delivery and electronic direct mail marketing.

Internet Direct Sales

Online direct sales refers to manufacturers who use online networks, computer communications, and digital interactive media without other intermediaries to skillfully combine the characteristics of network technology and the advantages of direct sales to directly sell goods.

A type of online direct sales model. The online direct sales model passes directly from the producer to the consumer,

Judging from the development of foreign countries in recent years, the vast majority of enterprises that have established their own websites still entrust higher-profile network information service providers, such as the United States Deng Bai's, to release information and engage in network marketing activities. Because these information service providers are well-known, have good reputation, and have a large amount of information, users naturally think of using them when looking for enterprise information or product information, so the number of people who search and visit is very large.

China has also made significant progress in this regard, and a number of excellent business information service websites have emerged, such as the information release website of the Ministry of Foreign Trade and Economic Cooperation, the China Commodity Exchange Market, and the China Commodity Market Information Network. These websites have adopted some open measures, such as free links to the websites of domestic companies that have access to the Internet or the websites of companies that have posted information online; opening columns such as "Trade Opportunities" to provide domestic and foreign trade information; and providing "online information "Publish" function, in the form of BBS for free to post domestic and foreign merchants seeking business information such as sales, cooperation, etc .; establish a domestic or foreign industry and commerce, financial and other enterprises directory database and a complete product database, and easy configuration and operation Online search methods, thus forming an authoritative and systematic, product logistics technology, and a comprehensive information resource query system that integrates politics, economy, and law. The rise of such websites provides a convenient way for domestic and foreign companies to carry out online marketing, and will also help the establishment and development of online direct sales channels.

Supply chain management should develop in a synchronized direction. The implementation of this is through the internal and inter-company extensions, minimizing unnecessary intermediate links, and achieving a win-win situation for each enterprise on the chain. Choosing the right supply chain should fully consider the flexibility of operation, the improvement of the overall level of logistics services, the relationship with consumers, and the optimization of resources.

Online marketing has basically realized online information publishing, online ordering, online settlement, and even online marketing activities for online distribution, which directly promoted the direct meeting between enterprises and customers. Consumers can collect real first-hand market information directly from the Internet, and they can also perform multi-party analysis. Which company is what we need. This brings direct economic benefits to both buyers and sellers. Because online direct sales have reduced marketing costs, companies can sell their products at lower prices, and consumers can buy products below traditional market prices. Marketers can use network tools, such as e-mail, bulletin boards, etc., to understand the wishes and needs of users at any time, and carry out various forms of promotional activities accordingly to quickly expand the market share of products.

Internet marketing is an inevitable development direction, but the credit level in China has not reached a certain level. The total sales of online marketing: in 2005 it has exceeded 20 billion yuan / year, and the annual increase rate is about 50%.

1.Integrated supply chain management model

Supply chain management should develop in the direction of synchronous supply chain management. The entry point for the realization of the synchronous supply chain is reflected in the implementation of austerity strategies, the implementation of joint plans, and the selection of the correct supply chain. The implementation of austerity strategies is to minimize unnecessary intermediate links through the internal and inter-company extensions, so that each enterprise on the chain can achieve a win-win situation. Choosing the right supply chain should fully consider the flexibility of the supply chain operation, the improvement of the overall level of logistics services, the relationship with consumers, and the optimization of resources. Achieving joint plans requires companies to share production, sales, market, and process information through the supply chain to increase the rapid flow of goods.

As a link in the entire chain, the business transaction activities of the enterprise will involve upstream suppliers and downstream customers. From a specific corporate perspective, business transaction activity is a "one-to-many" network. But for the entire industry, business transaction activities are a typical "many-to-many" network, and only through a "many-to-many" transaction network can the transaction efficiency of the entire industry be improved.

To establish a "many-to-many" trading network service platform, first of all, it is necessary to realize the interconnection of many buyers and sellers, and secondly, it is necessary to achieve the mutual conversion of the commodity order formats of various enterprises, and the conversion of personalized product codes by enterprises. At the same time, the establishment. When the "many-to-many" transaction network service platform is adopted, it can rely on the Internet-based third-party supply chain management platform provider to provide services to enterprises to achieve low-cost electronic transaction.

Mass customization not only improves the service quality, but also simplifies the entire process of demand judgment, and makes everyone realize that only products that can reflect the specific needs of customers are the best services.

In the traditional production mode, manufacturers often lack a real understanding of customer needs, and the purpose of brand management is to try to make up for this deficiency through image. Mass customization can fully understand, capture and meet the real needs of customers, because it is manufactured and delivered to order according to the actual selection of customers, without loss of production efficiency, and achieves one-to-one direct contact.

Demand chain management emphasizes providing the platform with the products that consumers actually need. It collects and analyzes customer issues and final needs, determines partners to perform various functions in the demand chain; and delegates functional tasks to channel members. Do it to achieve an efficient goal: share information about consumers and customers, technology and logistics management, and opportunities with other members of the chain to provide products and services to consumers in a reasonable way.

2. Build a good network direct sales channel

Accurate product and market positioning is very important. The consumers of online direct sales are mainly those who are well-educated, innovative, and economically wealthy. The products they sell have high information concentration. It is best to use online shopping methods that are more assured and easy for consumers to accept, such as cash on delivery.

Don't let consumers fill in too much information, but should use the popular "shopping cart" method to simulate supermarkets, so that consumers can see and compare items and choose at the same time. After the purchase is completed, the payment is made at one time. The ordering system should also provide product search and classification search functions, so that consumers can find the required products and their important information in the shortest time.

In the settlement, try to provide multiple ways for consumers to choose as much as possible. At the same time, use a secure and indirect secure settlement method. For example, if their credit card number and account number are made public, consumers can transfer money through the credit card terminal themselves, avoiding entering account numbers and Risk of losing your password.

There are two ways for a manufacturing company that conducts online direct sales to manage and control logistics. One is to use your own strength to build your own logistics system; the other is to choose a partner and use a professional logistics company to provide logistics services for online direct sales. When China's distribution system is still immature at this stage, it is necessary to consider whether the product is suitable for the distribution system when selling online.

3. Strive for a win-win situation with middlemen

The development of e-commerce is ultimately driven by consumer demand for convenience and specialized services. Therefore, manufacturers and sellers can work together to achieve common goals.

Retailers are experts in various industries, and they provide products from different manufacturers and vendors. Manufacturers and retailers working together to develop and operate a common store can provide customers with a more comprehensive shopping environment, resulting in higher revenue and profit margins. This provides the opportunity to leverage the retailer's brand to generate web traffic.

Manufacturers can let retailers sell products that need to be experienced (such as trials, test drives, etc.), and provide other products on their website, even second-class or generational products. Try selling these other products that wo nt return. Another way to make the site unique is to sell the entire product for a price list and let the retailer lead the discount.

Manufacturers can advertise their own websites on the seller's website. If there are clicks to enter and close the deal, they will be paid a certain percentage of their profits. This will give them bonuses to support their website and leverage their popularity to generate website views.

Online direct selling has become numerous

1. Distance and speed ground: As the team grows, the distance to customers also increases, because customers cannot only be in one area, relying on walking, cycling, and cars, and speed is also greatly restricted. Network: The Internet can effectively solve this title problem. His distance is 0 and the speed is the speed of light.
2. Than space ground: With familiar people as the bond, the area will not be very large.
Network: The beginning is the national market, the unfamiliar market, and even the development of the company and the team, the world.
3, compared to the ground: all people who know themselves as the center, not long before the people you know, you can not do well!
Network: There are 500 million netizens, and they are still increasing at a rate of 30,000 per day, so that you will no longer be limited by your network resources. Everyone on the Internet is your source. The team's professional entry channels can be done without introducing them to your relatives and friends! Real line up for money! !!
4, than copy the ground: one-to-one, one-to-many, limited by time and space, low efficiency, time-consuming and labor-intensive. In particular, quick and instant guidance cannot be achieved.
Network: Online real-time business guidance, quick guidance from zero distance. High replication efficiency and high success rate. Improve your quality quickly.
5. Learning and training grounds: Limited by time and place, the efficiency of learning and training is greatly reduced. Loss of personnel.
Network: Product knowledge, business ability, and various skills can be trained throughout the day, without being limited by time and space, so that you can get the opportunity to quickly improve your ability and quality in all aspects without leaving home.
6, than the success rate ground: borrow ABC rule, one-to-one development network: teamwork, greater power, the use of ABC rule for the network, we are many-to-one, the success efficiency doubled.
7, the specific cost of the ground: food, accommodation, travel, telephone charges, gasoline costs, venue rental fees, etc., in order to do a good job, you must invest a large amount of money. Those without funds cannot succeed!
Network: Every computer that every family needs is connected to the Internet and everything is fine. The cost is just the electricity and network charges.
8. Better than the way: Be absolutely diligent and go out to serve in any situation. Develop a network of people: Easy and free, you can complete market development, team training, learning, replication, product demonstration, and after-sales service without leaving home.
9, than the face of the ground to do things: a lot of friends and familiar people talking about direct sales are always afraid of being rejected, afraid of losing face.
Network operation: they are all strangers from all over the world who are in contact with the country, and they are like-minded target customers, so this worry is not needed. However, the operation of E-direct selling is still in the original state of development. I rely on legs or cars (most people do not have this condition). I do nt know how much the phone bill costs. Not give up.

10, when it comes to trust, many friends will say that people can be seen on the ground, it is safer, and the network is more virtual, who believes it! Today, when it comes to direct sales, the opposite is true! !! !! Ground: Reports are usually given to the introductory teacher. This looks safe, but it is actually the most dangerous. For example, the country cracked a fake Tiens case a few years ago! All of them operate on the ground. They all gave the money directly to the introduction teacher, but the introduction teacher did not hand over the money to Tiens! Safety is also the most dangerous!

There is a group of people in online direct sales. They are paying irrevocably to let more people see their kindness and sincerity. They give love. They help others succeed and achieve themselves.