What Is a Mobile Advertising Platform?
The mobile advertising platform is similar to the Internet advertising alliance. The mobile advertising platform is a platform or intermediary that connects application developers and advertisers. On the platform, developers provide applications, advertisers provide advertisements, and mobile advertising platforms provide SDKs for corresponding mobile phone systems.
Mobile advertising platform
- Chinese name
- Mobile advertising platform
- The mobile advertising platform is similar to the Internet advertising alliance. The mobile advertising platform is a platform or intermediary that connects application developers and advertisers. On the platform, developers provide applications, advertisers provide advertisements, and mobile advertising platforms provide SDKs for corresponding mobile phone systems.
- Domestic mobile ads include banner ads, interstitial ads, and integral wall ads.
- 1. Application paid download
- Compared to the Android platform, most developers prefer to develop on IOS. The reason is that in addition to the single and convenient application channel of IOS on the shelf, it is also because the profit model on IOS is more obvious, that is, paid download. But in fact, this statement is more suitable for foreign markets, because in China, whether it is Android users or IOS users, the habit that has been developed since the Internet era is: almost only free software. According to a survey, in China, 70% of mobile Internet users said they would not use applications that require fees.
- Free application
- 1.CPM
- The most scientific way to charge is to charge based on how many people saw your ad. Pay per visit has become the norm for mobile advertising platforms. CPM (cost per thousand) refers to the average advertising cost shared by everyone who hears or sees an advertisement during the process of advertising. Traditional media mostly use this pricing method. On mobile advertising platforms, CPM depends on the "impression" scale, which is usually understood as the number of times a person's eyes watch an advertisement within a fixed period of time. For example, if the unit price of a built-in advertising banner is 1 yuan / CPM, it means that every 1,000 people who see the banner will receive 1 yuan, and so on. The homepage visited by 10,000 people is 10 yuan. As for how much it costs per CPM, it is necessary to divide the price level according to the popularity of mobile applications (that is, the number of viewers) and adopt a fixed rate. For example, mobile advertising platforms that mainly use CPM in China have
Mobile advertising platform developers
- App developers refer to the group of people who develop mobile application software. Developer profit model In addition to the app itself, there is also the benefit of adding advertisements. With the development of the mobile Internet, more and more developers rely on the resources of the mobile advertising platform to add ads to their apps to create revenue.
Advertisers on mobile advertising platforms
- Advertisers are legal persons, other economic organizations, or individuals who design, produce, or publish advertisements by themselves or by others for the purpose of selling goods or providing services. It is an important participant in the market economy and advertising activities, and its subject is closely related to its qualifications and its organizational form. It can be a legal person or a natural person. Rely on the app resources provided by the mobile advertising platform to place product or brand advertisements for promotional purposes. [1]
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