What Is a Mobile Billboard?

A form of advertising. During the live broadcast of some large sports games or other programs, using virtual reality technology, television stations (or broadcasters) use virtual reality technology to insert customer's advertisements into the live environment instead of sponsors' An advertising method for billboards. The billboard inserted by this method can change with the camera's push and pull and the change of the elevation angle, so that the perspective of the billboard has a strong sense of presence.

Virtual billboard

Right!

A form of advertising, used during the live broadcast of some large sports games or other programs,

Implementation process:

A. First identify the location in the live or video signal, such as the location of a billboard in a stadium.
B. The identified position is tracked based on the camera movement and image type.
C. Make a mask for obstacles between the camera and the location.
D. Recalculate the virtual image based on the camera's move, zoom, and other movements, and insert the virtual object to this position seamlessly.

1. (TV terminal) does not occupy advertising time, does not cut off broadcast programs, does not cover the TV screen. (

Borrowing new media technologies.
Not integrated into the real environment, but post-built virtual environment.
Placement ads are hidden forms of advertising (eg. Mobile phone in "Infernal Affairs",

The Mega Adv virtual advertising system integrates the advertising content into the scenes of the program shooting in a variety of ways in the studio recording and broadcasting of various programs on the TV station.
For example, when producing art shows, use virtual advertising technology to embed large-screen TV walls and manufacturers' product models (such as beer bottles, medicine bottles, cars and other super models) in the stage / studio;
When shooting sports programs on the spot, use virtual advertising technology to insert virtual billboards generated by the computer in the open space next to the stadium, or replace the original advertisements on the stadium with virtual billboards.
Synthetic effect is available

"Placed" large screen TV wall in the auditorium "Placed" product model in the auditorium "Extended" product display area around the auditorium " Paste "product logo on the stage floor " Paste "product logo in the stage " Placed in the stage " Product model props Add product display stand on stage Stage ceiling hanging product model Extended product display area on both sides of the stage

With the development of technology, the implementation forms of virtual advertising have become more diverse, such as interactive virtual advertising.
But it also faces many legal and commercial disputes:
Virtual advertisements can be released across borders. As a result, the TV station that purchased the broadcasting rights released virtual advertisements that provided the signal party, but did not enjoy advertising revenue.
Advertising management issues.
Various countries have successively introduced various regulations for the management of virtual advertisements. For example, virtual advertisements can only appear during non-match times; they cannot appear on people or their equipment; relay television stations must inform their audiences in a proper way that they will release virtual advertisements.

In addition to providing traditional map services such as business listings, white pages, and driving directions, Microsoft has also set up virtual billboards on the buildings in these city models to take map services to a new level.

A Microsoft official said the 3D models allowed users to look closely at the cities and "fly around" between them. Microsoft plans to increase the number of cities to more than 100.

Unlike Google Earth, Live Local is a browser-based application. The richness of images in the browser window is unmatched by other online mapping applications. Browser-based mapping services also help provide a better 3D map experience to more people.