What Is a Radio Advertising Campaign?

Radio advertisements are a kind of linear communication. Listeners ca nt think back and make inquiries. As long as they are good at using spoken words or vivid and specific advertising words to express, it is best not to be too cumbersome to express sentences. , Understand it at a glance, and can produce great advertising results.

Radio advertisement

Radio advertising ^[1]

College students . Some of them use their mobile phones to listen to the radio in their spare time, others listen to the radio while surfing the Internet, plus they are more interested in talking and participating programs, and they are often listened to in the same dormitory classmates, which is a good radio propaganda Target population.

Car owners. Driving by car is already a part of the Chinese way of travel. The listening group, including professional drivers, is also an important part of the radio audience. In the survey of patients diagnosed by the radio, nearly one-third of them were owned by private cars Or owners of operating vehicles (such as taxi drivers, truck drivers). It is believed that with the rapid development of the economy, the speed at which private cars enter Chinese households will become faster and faster, that is, the audience for radio advertisements will become larger and larger.

factory worker. Most of the workers' dormitories in the Yangtze River Delta and Pearl River Delta do not have televisions or are not allowed to install televisions. Part of their time in the dormitory is the absolute crowd listening to the radio. When on duty, many people are also used to listening to cellphone music or cellphone radio while working.

Security and company duty personnel. The nature of their work is relatively monotonous, and they have to stick to their posts. They cannot watch TV and the Internet. Listening to radio through mobile phones or radio has become a habit in their work.

The elderly. This is a special group of people. The radio time is set in the early morning, that is, when most elderly people come out for morning exercises, they are very targeted. For senile diseases, rehabilitation orthopedics, it is a better choice.