What Is a Trade Show Convention?

Expo: An expo in Chinese refers to a large-scale, extensive exhibition with many exhibitors and visitors. It is generally believed that the expo is a high-end exhibition that can influence and promote the development of society, culture and economy. But in real life, the "exposition" is abused. From time to time, you can see "So-and-so Expo" organized by shops in the street. Exhibitions and expositions are modern nouns in Chinese, which are not recorded in Ciyuan and some ancient Chinese dictionaries.

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The exhibition is to showcase products and technologies, expand channels,

With the rapid economic growth, Mainland China has become the world's fastest growing exhibition market. By the end of 2006, China had a total of 170 convention and exhibition centers and exhibition venues of more than 2,000 square meters. Outdoor pavilion. The total exhibition area is among the highest in the world.

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A. Convention on International Exhibitions ^[2]

(1) Regulations on exhibition stands. Height restrictions: The exhibition has restrictions on exhibition shelves and exhibits, especially stricter restrictions on double-storey booths, stairs, and the structure extending outward from the top of the booth. The height limit is often not prohibited. It is possible to obtain permission to super-high-build booths and display exhibits. Restrictions on opening: Many exhibitions prohibit completely closed booths. If the booths are closed, the exhibition will lose its display function and visitors will complain. However, exhibitors need to close offices, negotiation rooms, warehouses, etc. Therefore, coordination methods are generally It is stipulated that a certain percentage of the area is open to the outside. This ratio is generally 70%, allowing the area below 30% to be closed.

(2) Regulations on exhibition appliances. Restrictions on materials for display racks: In many countries, the exhibition requires that fire-resistant materials must be used, plastics are restricted, and hazardous chemicals are restricted. Electrical appliance regulations: Most countries' exhibitions have strict regulations on electrical appliances. The technical indicators of electrical appliances used must meet local regulations and requirements.

(3) Regulations on the flow of people. Aisle restrictions: mainly the regulations and restrictions on the aisle width. To ensure the smooth flow of people, the exhibition stipulates the aisle width. It is prohibited for exhibitors' stands, props and works to occupy the aisle. Requirements, such as the TV must not face the aisle, the counter must be a certain distance from the aisle, etc.

(4) Regulations related to fire protection. Regulations on fire protection environment: For large-area booths, emergency passages or exits must be set up according to the area of the exhibition hall and the expected number of visitors and signs must be provided. Rules for fire fighting equipment: Fire fighting equipment must be provided. Personnel regulations: Some exhibitions require booths to designate fire managers, and all booth personnel need to know the fire regulations and emergency exits.

(5) Regulations and restrictions on exhibits. Mainly for the exception of exhibits including ultra-high, overweight exhibits. It can usually be resolved by taking appropriate measures. For example, the height limit can be discussed with the exhibition hall as long as the height of the exhibition hall is sufficient; overweight exhibits can use floor support to spread the unit load. A more common and difficult problem is the size of the discharge gate of the exhibition hall, which is a natural limitation. Very tall and heavy exhibits generally need to enter the hall before the exhibits of other exhibitors. If you have any difficult problems, you should discuss with the exhibition organizer or the venue owner as soon as possible. Such exhibits are often of promotional value to the exhibition, so organizers will be willing to actively assist. Some exhibitions consider safety and restrict the operation of the machine. For weapons, there are generally special regulations, and the procedures are cumbersome.

(6) Environmental regulations. Volume limit: The background music is arranged by the exhibition organizer. The volume of the audiovisual equipment of the exhibitor must be controlled within a range that does not affect the surrounding exhibitors. Color restrictions: If exhibition organizers want to achieve a coordinated effect, they often ask for colors. Exhibitors are required to use some basic or title hue. The exhibition may also propose headline fonts and sizes, and most of these regulations are relatively loose. As long as the exhibitor complies with the regulations and does not disturb the surrounding booths (for example, the noise is too loud), the exhibitors can generally design the booth shape, display the exhibits, and use colors.

(7) Labor regulations. Many countries (especially developed countries) have stipulated that the workers in the exhibition hall must be union registered workers. Exhibitors are not allowed to do it themselves. For example, in New York, USA, if an exhibitor picks up a hammer and wants to nail it, local workers will take it and stop you. Americans depriving you of your "labor rights" may sound ridiculous, but they are facts and must be observed.

(8) Regulations on procedures. Most exhibitions require exhibitors to submit designs for review and require exhibitors to go through formalities before construction.