What Is an Ecommerce Model?

E-commerce mode refers to the business operation mode and profit model based on a certain technical foundation in the network environment and big data environment. Studying and analyzing the classification system of e-commerce models will help to dig new e-commerce models, provide a way for innovation in e-commerce models, and help companies formulate specific e-commerce strategies and implementation steps.

Based on

Stage -is to automate the management of the "supply chain" and "distributors" across the entire enterprise. Through the Internet, not only save costs and increase efficiency, but also opportunities to develop new markets. Exchange of business transaction information between enterprises Such as purchase orders, commercial invoices and confirmation notices.

Phase This type of data exchange agreement is called

E-commerce between enterprises and governments covers all matters between government and enterprises, including government procurement, taxation, commodity inspection, management regulations, and promulgation of laws and regulations. On the one hand, the government, as a consumer, can publish its own purchase list through the Internet to complete the procurement of required items openly, transparently, efficiently, and honestly; on the other hand, the government has

One of the new e-commerce models: Mobile e-commerce not only provides an electronic shopping environment, but also provides a new sales and information distribution channel. From the perspective of information flow, the services provided by mobile e-commerce can be divided into the following three aspects: 1) "Push" business: mainly used for public information release. Application areas include current affairs news, weather forecasts, stock quotes, lottery winning announcements, traffic information, recruitment information, and advertising. 2) "Pull" business: mainly used for personal customized reception of information. Application areas include service bills, phone numbers, travel information, flight information, theater programming, train schedules, industry product information, and more. 3) "Interactive" business: including electronic shopping, gaming, gaming, securities trading, online auctions and so on.

The traditional classification of e-commerce activities from the perspective of the types of subjects involved in e-commerce activities has to a certain extent lacked a guiding significance for enterprises to carry out e-commerce activities, because although companies can relatively easily know that they belong to the above Which of the four e-commerce models, but it can not get inspiration from how to conduct business activities. What's more, the type of company represented by "B" here is also confusing. People will not only ask how these four types of e-commerce models differ, but also ask different types of "B" how they conduct e-commerce activities in these four models, which also complicates the issue.

In fact, the e-commerce model

The first is the transformation of application models, combining ERP and e-commerce to form

Simple e-commerce is a new concept of e-commerce construction and operation based on the SAAS architecture. Simple e-commerce aims to help ideal entrepreneurs to save money, worry, effort and time to build and operate online malls, and rely on independent online store operations to build brands and expand markets.

Simple e-commerce focuses on saving money, worry, effort, and time, and advocates the construction, operation, and management of online stores in the form of independent online stores. It's different from the platform online store, and different from the comprehensive

Everyone has a desire to hope that the less you can spend, the more you can buy, the better. When there is a demand, there is a market. With more and more mobile phone comparison software updates, the functions of comparison software are also getting richer. Scanning QR codes and taking photos for automatic matching have been achieved. More sophisticated consumers have also joined the e-commerce price comparison army.

Ma Yun once said that it is not that e-commerce platforms are too cheap, but that physical stores are expensive. In itself, the operating cost of a physical store is higher than the cost of an e-commerce operation. The more expensive store rents, larger human and material expenses, etc., make the unit price of the same product in the physical store usually higher than the price of the same product in the e-commerce some. This makes it possible for a product with a cost of about 1,000 to reach a physical store as high as 5,000 yuan through the hands of dealers and middlemen. This has greatly increased the value of e-commerce parity.

With the further development of e-commerce, physical stores are even more difficult. The price comparison of e-commerce is like spreading salt on the wounds of physical stores. After comparison, the flow and transaction volume of e-commerce has increased significantly, and the e-commerce distribution network has further compressed the market of physical stores. On the one hand, the operators of physical stores are in a weak position, and their market share is constantly being squeezed by e-commerce platforms, such as some clothing and electronic products. On the other hand, companies in traditional offline sales channels have expanded their product lines to online platforms, and increasing the proportion of online sales has responded to competition.

The birth of e-commerce parity is a blessing for consumers. As a physical store, how to take advantage of this competition is the key. Has the physical store model come to an end? Definitely not. However, with the further development of e-commerce, e-commerce will basically replace physical stores and become the mainstream of social sales. Physical stores also have advantages that e-commerce cannot match, such as physical transactions, on-site quality inspection, and convenient after-sales. However, O2O will be the main line of cooperation between the two in the future.

After researching hundreds of e-commerce projects, there are good reasons to believe that the profit model of e-commerce projects can be attributed to the following three:

First, use existing resources (least difficult)

For example: a clothing company sells products through the Internet (enterprise products are its resources), a marketing consulting company provides consulting services through the Internet, and portals use existing huge traffic to sell advertising space.

For e-commerce companies in this mode, they only need to provide customers with good products (own resources), find suitable sales channels, and conduct necessary publicity.

Second, use some accumulated resources (medium difficulty)

For this model of e-commerce enterprises, as long as they accumulate rich resources, build a good platform, and increase the intensity of publicity and promotion, they can succeed. You can attract a large number of Internet users to provide advertising services by providing free services, and you can also adopt a paid membership system (when resources are difficult to obtain, it is best to use a paid membership system).

The third is to use the two types of visitor resources (high difficulty)

For this model of e-commerce enterprises, it is necessary to build an excellent platform and attract two types of visitors targeted by the platform through strong publicity and promotion. Usually, at the initial stage, both types of visitors are adopted for free ^.

E-commerce model business sector

The relevant person in charge of the State Administration for Industry and Commerce's Market Supervision Department revealed during the 2012 E-Commerce Good Customer Service event that the State Administration for Industry and Commerce will implement the Internet Commodity Trading and The Interim Measures on the Management of Service Behaviours has been revised, but it is still in the stage of soliciting opinions.

Some social networking sites also have pitfalls, such as scamming money with the aid of dating, leaking personal information of users, and so on. The person in charge revealed that the social media website will be regulated in the revised land policy.

According to reports, the State Administration for Industry and Commerce has initially established an online shopping e-commerce information database. Online business location supervision will be as operable as offline. After the information of network operators with business licenses enters the database, industry and commerce at all levels across the country can implement a linkage Virtual, cross-regional online transaction behavior is monitored, and then the typical characteristics of online operators' illegal behaviors will also be built into a database, which is convenient for industrial and commercial personnel to judge illegal behaviors in the process of law enforcement.

E-commerce model after sales service

At the same time that online shopping is hot, e-commerce services have also received many complaints. According to Lin Ya, vice president of the Beijing Electronic Commerce Association, whether it is an expert, a third-party agency, or a media score, the e-commerce service score is low, which is a weak link for consumer service. E-commerce is still a shortcoming in the areas of distribution, installation, product return and exchange, and maintenance.

In addition, the development of online shopping e-commerce has also been accompanied by some new phenomena. What impressed the majority of online shopping consumers is that the e-commerce has launched multiple festival promotions and price wars.

In this regard, the monitoring of the China Electronic Commerce Research Center shows that the nationwide large-scale e-commerce price war is no less than 10 times, and half a month after each price war, it is the peak period of customer complaints. Among them, online shopping complaints accounted for 55.4%, and online group purchases accounted for 21.32%.

The person in charge of the Market Supervision Department of the State Administration for Industry and Commerce stated that the State Administration for Industry and Commerce is also strengthening the establishment of an e-commerce integrity system and establishing a blacklist system. In the future, illegal behaviors of online operators, such as illegal price promotions for unfair competition, will be recorded.