What Is an Industry Market Report?

The industry analysis report is the same as other goods or services in the national economy. The market is the basis for the development of the industry, and the market capacity determines the size of the manufacturer. As a systematic information achievement, industry analysis will undoubtedly have huge market potential. If a company invests regardless of the state of the industry and ignores systemic information such as industry analysis, it is obviously not in line with the principle of efficiency. Because information is a scarce resource, entrepreneurs must always make full use of the available information in the decision-making process, find industry opportunities, accurately grasp the pulse of the market, and minimize the risk of decision-making. This information includes not only the time series of all economic variables, but also knowledge of the structure of the economic system.

Industry Analysis Report

The preparation and writing of industry analysis reports are generally written by the company's internal market department or a professional market research company. Market research companies have unique professional advantages in data collection, data classification, perspective extraction, and report writing.

Industry is a group of many similar companies. If we only conduct enterprise analysis, although we can know the operation and financial status of a certain company, we cannot know the status of other similar companies, and we cannot know the position of the company in the same industry through comparison.

And this is very important in a highly competitive modern economy. In addition, the position of the industry's life cycle restricts or determines the survival and development of the enterprise.

Before the car was born, how brilliant was the carriage manufacturing industry in Europe and the United States, but today, even the automobile industry has entered a period of stability in the life cycle.

This shows that if an industry is already in a recession, the companies that belong to this industry, no matter how strong their assets and how strong their management capabilities, can't shake off their dark prospects.

When considering new investments, investors cannot invest in the "sunset" industries that are about to decline and be eliminated. When choosing stocks, investors must not be confused by the immediate situation. Instead, they must analyze and judge whether the industry to which the company belongs is in the start-up, growth, stable, or recession period. Never buy stocks in those industries that are in the recession period. .

Industry characteristics are one of the important factors that directly determine a company's investment value. Industry analysis is the premise of listed company analysis and the bridge between macroeconomic analysis and listed company analysis.

The industry analysis aims to define the development stage of the industry itself and its position in the national economy, and at the same time perform a horizontal comparison of different industries to provide an accurate industry background for the final determination of investment targets.

The purpose of industry analysis is to explore the industries with the most investment potential, and then to select the listed companies with the most investment value.

It can be seen that only by conducting an industry analysis can we know more clearly the development status of an industry and the position of the industry life cycle in which it is located, and make correct investment decisions accordingly.

According to information from the National Bureau of Statistics website, data released today by the National Bureau of Statistics shows that in 2013, the overall consumer price level of the country rose by 2.6% over the previous year, which was lower than the annual regulation target of 3.5%. The report predicts that in the next 10 years, the development of China's newspaper industry will present eight major trends: the intensive level of newspaper publishing will increase significantly; the fourth growth cycle of the newspaper industry is coming; the Central Party Newspaper and the provincial Party Newspaper will establish Leading position; the development model of metropolis newspapers will undergo a major transformation; professional newspapers in the industry will generally establish a view of resource centers; "digital newspapers" will change the traditional newspaper industry; professional newspapers and professional newspaper manager groups will accelerate the formation; overseas newspapers Industry market will become a new space for development ^[1]

The feasibility studies of different types of feasibility studies differ greatly, and the feasibility demonstration is very important.

Necessity of investment

Demonstrate the necessity of project investment and construction mainly based on the results of market surveys and predictions, as well as related industrial policies and other factors;

2. Technical feasibility

Mainly engaged in the technical perspective of project implementation, reasonably designing technical solutions, and comparing and evaluating;

3. Financial feasibility

Mainly from the perspective of projects and investors, design reasonable financial solutions, carry out capital budgeting from the perspective of corporate finance, evaluate the financial profitability of projects, make investment decisions, and evaluate shareholder investment income and cash flow from the perspective of financing entities (enterprises) Plan and debt solvency;

Organization feasibility

Formulate a reasonable project implementation schedule, design a reasonable organization, select experienced managers, establish a good collaborative relationship, and formulate a suitable training plan to ensure the smooth implementation of the project;

5. Economic feasibility

Measure the value of the project from the perspective of resource allocation, and evaluate the project's effectiveness in achieving regional economic development goals, effectively allocating economic resources, increasing supply, creating employment, improving the environment, and improving people's lives;

6. Social feasibility

Analyze the impact of the project on society, including the political system, policies and policies, economic structure, legal ethics, religious nations, women and children, and social stability;

7. Feasibility of risk factor control

Evaluate the project's market risk, technical risk, financial risk, organizational risk, legal risk, economic and social risk and other factors, formulate measures to avoid risks, and provide a basis for risk management throughout the project.

The value chain is a general term for a series of economic activities carried out by an enterprise to create value for customers and other interest groups. In the value chain, the concept of value refers to the use value of the product to the customer, and to the characteristics of the product that can bring sales revenue to the company. The quantity performance is the price paid by the customer.

For an enterprise to survive and develop, it must create value for its shareholders, customers, employees and other interest groups. The process of creating value for an enterprise can be decomposed into a series of different but complementary products that are designed, produced, marketed, delivered, and assisted. Interrelated economic activities, or "value-added operations", the sum of which constitutes the value chain of an enterprise. An enterprise can also be said to be a collection of these various activities.

Enterprises engaged in value chain activities, on the one hand, create products or services that customers consider valuable, on the other hand, they also need to bear the costs of various value chain activities. The main goal of business operation is to maximize the gap between the price that customers are willing to pay for products or services and the cost of value chain activities (that is, profits). A certain level of value chain is the various operations of a company in a specific industry. The combination

The industry analysis report is an important document that the project implementing entity needs to commission a professional research institution to implement an economic activity. It mainly reflects the following aspects:

The qualification of a feasibility study report is to conduct a specific, in-depth, detailed technical demonstration and economic evaluation of the possibility, effectiveness, technical scheme and technical policy of the implementation of a project before formulating a construction or scientific research project. Is it eligible? The feasibility requirements are as follows:

1. The feasibility study report should be complete in content, with clear conclusions, accurate data, and sufficient arguments to meet the needs of the decision-maker of the project

2. The project planning and policy background require comprehensive demonstration and reliable conclusions;

3. Market capacity and competitiveness analysis requires full investigation, appropriate analysis methods, and reliable predictions;

4. The specifications and parameters of the main equipment selected in the report should meet the requirements of the order, and the information of the imported technical equipment should meet the requirements of contract negotiation;

5. The main engineering and technical data identified in the report should be able to meet the requirements of the preliminary design of the project;

What the feasibility study report needs to focus on:

Feasibility study is a decisive work before the construction project is determined. It is a scientific method of comprehensive technical and economic analysis and demonstration of the proposed project before investment decision. In investment management, the feasibility study report qualification refers to the proposed project. Investigate, analyze and compare related natural, social, economic, and technical issues, and predict the social and economic benefits after completion.

The basic content of the feasibility study report qualification is the content to be reflected in the main body of the report, the feasibility study report is the basis on which conclusions and recommendations are generated, and a comprehensive and systematic analysis is the main method on request, and the economic benefits are the core. Various factors affecting the project, using a large amount of data to demonstrate the feasibility of the proposed project.

The main content of the feasibility study report is to require a comprehensive and systematic analysis as the main method and economic benefits as the core. Around various factors affecting the project, a large amount of data is used to demonstrate the feasibility of the proposed project and the qualification of the entire feasibility study report. Put forward a comprehensive analysis and evaluation, point out the advantages, disadvantages and recommendations, in order to the feasibility study report qualification requirements, often need to add some attachments, such as test data, demonstration materials, calculation charts, drawings, etc., to enhance the persuasiveness of the feasibility report .

Take industry analysis reports as an example

Chapter I Industry Overview

Section 1 Industry Introduction

Product Development History

Section III Current Industrial Policies

Section 4 Life Cycle of the Industry

Section 5 Industry Market Competition

Chapter II Product Production Survey

Section 1 Domestic Production Statistics

Product composition

Production statistics

Regional output structure

Section 3 Enterprise Market Concentration

Section 4 Product Production Costs

Section 5 Investment and Construction of Recent Projects

Chapter III Survey of Product Consumption

Section 1 Survey of Product Consumption

Section 2 Special Research Survey

Section III Survey of Consumer Groups

I. Composition of consumer groups

Consumption characteristics of different groups

Third, the survey of demand scale of downstream consumer market

Section 4 Survey of Consumer Regional Markets

Section 5 Brand Satisfaction Survey

I. Brand Structure

Investigation of brand regional differences

Brand Satisfaction

Section 6 Channel Investigation

I. Sales Channel Analysis (Tight, Loose, Main Channel, etc.)

Composition of consumer places

Chapter IV Survey of Product Import and Export Markets

Section I Import Market

I. Structure of imported products

Geographical pattern of imports

Third, import volume and amount statistics

Product Export Market

1. Structure of export products

Geographical pattern of exports

Third, export volume and amount statistics

Section III Product Import and Export Policies

I. Trade policy (dumping and anti-dumping)

2. Tariff Policy (Preferential or Restrictive)

Chapter V Survey of Typical Enterprises and Brands

Section One Enterprise One

I. Company profile

Product composition

Production and sales statistics

4. Recent development plans

V. Regional Distribution of Products

Section 2 Enterprise II

I. Company profile

Product composition

Production and sales statistics

4. Recent development plans

V. Regional Distribution of Products

Section III Enterprise III

I. Company profile

Product composition

Production and sales statistics

4. Recent development plans

V. Regional Distribution of Products

Chapter 6 Survey of Consumption in Key Cities

Section 1 Beijing

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 2 Shanghai

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 3 Shenzhen

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Section 4 Xi'an

I. Product Brand Structure

Composition of consumer groups

Composition of consumption channels

Fourth, the price trend

V. Product Satisfaction Survey

Chapter VII Market Segment Investigation

Section I Market Segment One

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Section II Market Segment II

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Section III Market Segment III

Product application characteristics

Market capacity

Consumption Mode

Development Trend

Chapter VIII Market Upstream and Downstream Market Survey

Section 1 Raw Material Market

I. Composition of upstream raw materials

Second, domestic production and sales

Third, the price trend of raw materials

Fourth, the supply of major suppliers

V. Industrial Policy

Consumer Market

I. Consumer market composition

Changes in the structure of the consumer market

Relevant policies for downstream markets

Consumption of major consumer groups (enterprises)

Section Three Industry Chain Operation Analysis

I. Industrial Environment Analysis

Analysis of upstream and downstream correlation

Section 4 Forecast of Industrial Development Prospects

Chapter IX The main conclusions of this research report and the exclusive strategic suggestions of Junlue Industry Research Institute

Section 1 Main conclusions and opinions

Section 2 Strategy Recommendations

[Partial chart]

Chart product development history

The life cycle of the chart

Chart product composition