What is Disintermediation?

Intermediation can be divided into re-intermediation and non-intermediation.

Mediation

Right!

Intermediation can be divided into re-intermediation and non-intermediation.

Chinese name

Mediation

Classification

Reintermediation and disintermediation

Provenance

The Third Wave

Introduction

More interesting phenomena in e-commerce

Pinyin

zhng jiè huà

This is the concept that Alventovler put forward in the book The Third Wave, which was in the 1980s and belongs to the book of future predictions. Deintermediation is to say that because of the enterprise The pressure to reduce costs and the development of e-commerce make traditional middlemen lose opportunities or wholesalers will die. Although traditional intermediaries are dying out, new forms of intermediaries have emerged, that is, the emergence of e-commerce websites, such as Alibaba website, it has a new appearance, but its essence is still intermediary. This is called re-intermediate and free intermediary and re-intermediate are a concept proposed in e-commerce. Among them, intermediary-free and non-intermediate . The details are as follows:

Disintermediation and reintermediation are a more interesting phenomenon in the field of e-commerce. It seems that two trends are opposite or even contradictory.

Potential is happening at the same time.

Disintermediation refers to the removal of an organization or business process responsible for a specific intermediary link in a given value chain. As in BTOC

In the business model, manufacturers bypass wholesalers and retailers and sell products directly to consumers, that is, direct sales. Or wholesalers bypass retail

Business and other intermediate links to sell products directly to consumers. Both of these conditions make many intermediary companies lose their survival space.

Re-intermediation means that new online aids have replaced the role of traditional intermediaries, and they have played the role of new intermediaries in the digital environment.

At the same time, some traditional intermediary organizations have also established their own information systems and websites, and adjusted their roles to new electronic intermediaries.

It is just that this new type of intermediary is fundamentally different from traditional intermediaries in terms of value orientation and function.