What Is Fax Marketing?

Fax Advertising (Fax Advertising) is a new marketing method based on PSTN (telephone switching network) and the Internet, using fax technology to directly deliver product or service promotional materials to target customers. The principle is that the file is transmitted to the fax server through the Internet, converted by the server into a general graphics format received by the fax machine, and then sent to ordinary fax machines or any electronic fax number around the world through the PSTN.

Fax marketing

Fax Advertising is based on PSTN (telephone switching network) and the Internet.

Fax marketing literally refines products or services, expresses the most accurate and understandable information on paper, and has the opportunity to allow faxes to be passed directly to the hands of important responsible persons. Compared with telemarketing, it is difficult to express clearly in language at a time, avoiding the loss of information when product information is passed between the salesperson and the customer.

1) High effective arrival rate: Compared with TV, print, Internet, mass mailing and other marketing methods, fax marketing can more accurately target customers and direct product or service information to target customers. Its effective arrival rate cannot be achieved by other marketing methods. Comparable.

2) Exclusiveness: Fax marketing does not need to compete with other advertisers on the same stage, and has the advantage of occupying the terminal's eyeball exclusively.

3) Flexible: fax marketing can personalize the description of service or product information according to customer needs, and can reach the target customer's fax machine in large quantities in any time period, with fast printing speed and fast propagation speed.

4) Save money: Low cost and high cost performance.

Traditional telemarketing generally follows a person-to-person approach to track the business after the first successful telephone contact business. However, in actual operation, telephone marketing often appears to be rejected, the other party perfunctory. Because half of the office workers are unwilling to receive such sales calls unless he really needs the product. Then, targeted marketing for customers is a more pragmatic choice. Doing accurate marketing can even play a tricky role.

For many products, there are some mouthful expressions, which are difficult to express at once when expressed in the language of the telephone. This is actually the loss of information when business and product information is passed between the salesperson and the customer. If the loss of information is serious, it will endanger the smooth operation of the business. Fax marketing is a pre-stage way of business promotion. Its accurate information transmission efficiency is much higher than telephone conversation. Fax marketing literally refines business information in advance, and conveys the most accurate and understandable information to the customers on paper. In terms of fax integrity and efficiency of information, fax marketing has the upper hand.

Comparison of the operating costs of the two marketing models: Generally speaking, telephone marketing will set up the corresponding telephone salesman to make phone calls to contact the business, one salesman a day full of planned phone contacts, about 100. Suppose there are 10 salespeople in the company, then they can do 1000 telemarketing a day. The marketing cost of these 1000 phones is roughly: the salary of 10 salespeople + the phone charge of 1000 phones longer than 3 minutes + equipment expenses ... etc .; if we use the "Fax One Hundred" network fax group delivery system platform to batch How about sending a fax ad to a prospective customer who has analyzed it beforehand? It takes about 30 minutes to send 1000 customer faxes ... then the cost of the 1000 fax marketing is: the fax fee for 1000 pages of A4 paper, the system charges by 6 seconds, which is more economical and economical. Fax ad group sending is an effective and low-cost business development method that can be implemented by users on their own, and has been accepted by more and more enterprises.

Fax marketing, as a new type of precision marketing tool, has gradually shown its role in the business promotion stage. Fax marketing refers to the use of Internet fax's group sending function (fax group sending), combined with marketing ideas and novel fax promotional letters, to accurately send targeted faxes to decision makers in the group of customers to make sales more efficient.