What Is Internet Radio Advertising?

Internet advertising refers to commercial advertisements that directly or indirectly sell goods or services through text, pictures, audio, video, or other forms through Internet media such as websites, web pages, and Internet applications. ^[1-2]

Internet advertising

Internet advertising refers to commercial advertisements that directly or indirectly sell goods or services through text, pictures, audio, video, or other forms through Internet media such as websites, web pages, and Internet applications. ^[1-2]

The internet can change everything in people's lives, such as shopping, pastimes,

Let's introduce the most mainstream billing methods:

CPC (click cost)

Cost-per-click.

Pay per click advertising is the earliest billing method for Internet advertising. The first ad that appeared in 1994 was to use this billing method. Because clicks on ads are very easy to cheat,

The term "mobile Internet advertising" used to be a very lively and seductive statement. But in recent years, the concept seems to have become synonymous with "chaos." ^[6]

On April 8, 2014, the State Administration for Industry and Commerce, the Central Propaganda Department, the State Internet Information Office, the Ministry of Industry Information Technology, the State Health Planning Commission, the State Administration of Press, Publication, Radio, Film and Television, the State Food and Drug Administration, and the State Administration of Traditional Chinese Medicine held television On the conference call, it was decided to jointly launch a special campaign to rectify advertising in key areas of the Internet from April 10 to August 31.

According to Gan Lin, deputy director of the State Administration for Industry and Commerce, in recent years, the Internet has increasingly become an important channel for product manufacturers and operators to place advertisements. At the same time, the problem of online false and illegal advertisements and false information has also emerged, especially health foods, health supplies, Advertising violations in pharmaceuticals, medical devices, and medical services are serious. Since 2013, the special operations of the State Administration for Industry and Commerce and other eight departments to combat false and illegal medical advertisements have achieved initial results. The traditional media advertisements illegality rate has dropped sharply, but some illegal medical advertisements have begun to shift to the Internet media in search of new living space.

In response to these new situations and new problems, the eight departments decided to focus on health food, health supplies, medicines, medical devices, medical services and other fields, as well as large portal sites, search engine sites, video sites, e-commerce sites, and medical services. Focusing on drug information service websites, websites of pharmaceutical companies and medical institutions, etc., nationwide joint efforts will be made to launch special campaigns to rectify advertisements in key Internet areas. ^[7]

From April 10 to August 31, 2014, the General Administration of Industry and Commerce, in conjunction with the Central Propaganda Department, the National Information Office, the Ministry of Industry and Information Technology, the Health and Family Planning Commission, the General Administration of Press, Publication, Radio, Film and Television, the General Administration of Food and Drug Administration, and the Chinese Medicine Bureau, organized and carried out a period of nearly five months. In the special campaign to rectify advertising in key areas of the Internet, the number of Internet advertising cases handled and the amount of fines and confiscated funds increased significantly. ^{[6] The} national industrial and commercial system inspected 169,000 Internet sites and monitored 1.128 million Internet advertisements, investigated and dealt with 5,232 illegal Internet advertisement cases, fined 51.57 million yuan, and severely punished the posting of false and illegal Internet advertisements. ^[6]

On March 15, 2015, the "China Mobile Internet Advertising Standard" (hereinafter referred to as the "Standard") was officially implemented. The "Standard" is intended to guide the problems of inconsistent mobile Internet advertising interfaces, irregular terms, definitions, and technical standards, and to promote the healthy and rapid development of the mobile Internet advertising industry.

The "Standard" contains three parts: "Basic Standards for Digital Internet Advertising", "Monitoring Standards for Mobile Internet Advertising", and "Docking Standards for Mobile Systems". It aims to guide the mobile Internet advertising interface inconsistencies and terminology, definitions, and technical standards. And other issues to promote the healthy and rapid development of the mobile Internet advertising industry ^[8] . And two unfinished chapters, "Evaluation Standards for the Performance of Mobile Advertising" and "Standards for the Protection of Information on Mobile Internet Users."

On the afternoon of April 24, 2015, the third review of the revised draft of the Advertising Law was published at the 14th Standing Committee of the National People's Congress.

Internet advertising is also ruled. ^[6]

Voted at the meeting. In the new "Advertising Law" with a total of 75 articles, there are "five articles and eight places" that specifically refer to the Internet, including articles 19, 44, 45, 63, and 64. article. Among them, with the exception of Articles 63 and 64, which are provisions for penalties for illegal Internet advertisement publishing, the remaining three articles are provisions regulating Internet advertisement publishing. A new draft rule was added to use the Internet to publish advertisements without clearly showing the shutdown sign, and to ensure one-click shutdown, a fine of 5,000 to 30,000 yuan will be imposed. ^[6]