What Is Mobile Phone Advertising?

Mobile advertising is paid information transmitted through mobile media. It is designed to influence the recipient's attitude, intention, and behavior through this commercial information. It is actually an interactive online advertisement.

Mobile advertising

With the gradual increase of the penetration rate of mobile phone users in China, the application value of mobile phones as a new type of media

along with

Other researchers focus on mobile media and

It is reported that from the perspective of the operating model, mobile advertising is currently divided into two categories as a whole.

One type is advertisements issued by operators, and companies purchase advertising release channels from operators, such as China Mobile s

1. SMS marketing:

1. The most scientific way to charge CPM is to charge according to how many people see your ads. Pay per visit has become

Mobile advertising is mainly

It is generally believed that mobile phone short message advertisements are published and transmitted through the operator's network, and the product or service promotion information presented in the form of short messages on the mobile terminal. It is mainly disseminated and distributed by advertisers through paid agents, relying on the operator's wireless network.

Compared with traditional advertising, mobile SMS advertising has distinctive features. The first is low cost. The average service price of SMS ads on the market is 3 to 7 cents. Low prices have attracted many merchants with insufficient funds. The second is strong concealment. SMS advertisements have strong privacy. Mobile phone users often delete SMS advertisements themselves, which is difficult for relevant law enforcement agencies to find. The third is compulsory communication. Mobile phone users can only reject SMS ads by turning off the SMS feature.

Advertisers of SMS advertising can be divided into three categories.

The first category is illegal advertisers. They took advantage of operators' difficulty in checking the content of short messages, and sent tens of thousands of short message advertisements to mobile phone users through group senders and specific software.

The second category is service providers that work with network operators. In order to allow mobile phone users to purchase various paid services, they often send SMS advertisements about services such as changing ringtones and weather forecasts.

The third category is merchants. They often post text messages advertising goods and services, some of which are suspected of breaking the law.