What Is Online Video Marketing?

Video marketing refers to an online platform mainly based on a video website. It is content-centric and creative-oriented, and uses well-planned video content to achieve product marketing and brand communication. It is a combination of "video" and "Internet", which has The advantages of the short film; have the advantages of television short films, such as strong appeal, diverse forms, creative ideas, etc., and the advantages of Internet marketing, such as interactive, active dissemination, fast dissemination, low cost, etc. Exquisite "micro movies", such as Yida gum video ads, there are independent production of SMEs, small outsourcing and even crowdsourcing. ^[1]

Video marketing

In China's current marketing market, TV's leading position remains unchanged. However, TV as a video medium has two major limitations that are difficult to eliminate:

First, the audience can only receive TV information in one direction, and it is difficult to participate deeply;

Second, televisions have a certain degree of seriousness and taste, and it is difficult for audiences to create content according to their own preferences. Therefore, televisions have a large advertising value but a small interactive marketing value.

and

The great thing about video marketing is that the communication is accurate and fast. First, it will generate interest, pay attention to the video, and then change from follower to communication sharer. The object to be transmitted is bound to be someone with the same characteristics as him. This series of The process is to accurately screen and disseminate the target consumers.

When netizens see some classic, interesting, and relaxed videos, they are always willing to take the initiative to disseminate the company's brand information through the initiative of the audience, and the video will spread the company's information on the Internet like a virus.

Event marketing has always been a hot topic for offline activities, and many domestic brands have relied on event marketing to achieve success. In fact, planning an influential event, compiling an interesting story, and shooting this event into a video is also a very good way. Moreover, videos with event content are more easily spread by netizens, and event marketing ideas are put into videos Marketing will open up new marketing value.

Because each user's media and Internet contact behaviors are different, this makes it difficult for a single video transmission to have a good effect. Therefore, video marketing must first create a special area on the company's website to attract the attention of target customers. Secondly, it should also cooperate with mainstream portals and video websites to enhance the influence of video. Moreover, for Internet users, offline Activities and offline participation are also an important part, so through video marketing on the Internet, integrate offline activities, offline media, etc.

5.1YOUTOP video marketing effect:

About 30 key viral video marketing channel resources

Recommended channels for nearly 60 websites or channel homepages

Over 130,000 video portal ID account resources and other high-quality video recommendation resources

Widespread communication through the Internet has triggered awareness and awareness of corporate brand and emotional image, and has rapidly increased the interactive information volume and brand exposure of video marketing.

5.2Blendtec video marketing results:

1. 500-700% annual order growth

2. 200 million cumulative views

3. Website traffic increased by 650%

4. 70% increase in conversion rate

6.1 The right way

Ingenious narrative : whether it's for "viral marketing"

Video marketing

1. Content-based, maximize the selling point of video communication: The key to video marketing is "content", and the content of the video determines its breadth. Good videos themselves will be long-legged, and they will not rely on traditional media channels to capture countless netizens as their transit points through their own charm.

When netizens see some classic, interesting, or surprising videos, they are always willing to actively spread them and help promote the corporate brand information spontaneously, and the video will spread the information of the enterprise with the virus spreading on the Internet. Therefore, how to find the right brand appeal and integrate it with video is an issue that companies need to focus on.

2. Publish and strive to be on the channel homepage: On video websites, such as Youku, Tudou, etc., there are multiple channels. Corporate videos can choose the channel to release according to their content, and strive to be on the channel homepage. Let more netizens see. Also pay attention to the use of tags and keywords when promoting, which is conducive to search.

3. Enhance video interactivity and increase participation: The creativity of netizens is endless. Instead of waiting for netizens to passively receive video information, it is better to let netizens participate in the process of dissemination.

In the age of social media, netizens not only want to be able to create their own video content, but also like to upload and share with others. Effectively integrating other social media platforms and improving the interactivity of video marketing can further enhance the effectiveness of marketing. For example, after the video is released, pay attention to the comments and interaction of netizens.

9.1 Development Trend

Video marketing ^[2]

Media channels have undergone changes in newspapers, radio, television, the Internet, and the media. Video producers have also changed from the original TV station professionals, film and television production companies, advertising companies to the general public. The shooting equipment can be completed by mobile phones, DVs, cameras, etc. , Post-production can be edited with ordinary computers and civilian software. The threshold for video marketing is getting lower and lower!

Maybe you see a lot of wonderful online video cases and advertising cases and find it difficult to achieve?

Don't be discouraged, because video marketing is a long process. Please follow the process below to complete your own video marketing!

1.Set goals

What purpose does video marketing want to achieve?

Who are my videos for?

Want more people to know the product? Want to promote brand value? Or is it really expressed?

2.Why do people like my videos

Does my video satisfy the curiosity of others?

Does my video add value to the intended audience?

Will my video make people want to share it?

3.Simple shooting skills and editing knowledge

Mobile! camera! DV! It can be shot handheld or placed on a tripod or any support to maintain stability.

Search for video editing software such as: painting sound, painting, shadow, etc. Software learning is in use, it takes about 1 week.

4. Modify your video

Watch your videos continuously from the perspective of steps 1 and 2, and continue to modify to your satisfaction or ask friends for suggestions.

The secret to video marketing at a low cost is simple, that is, persistence and continuous improvement!