How Do I Become a Consumer Psychologist?

Marketing by Psychologists

Behind every "stunning" marketing detail

There is a psychologist who seduces "God"

Why can bright blue stores evoke a strong desire to buy?

Why are chocolate-scented romance novels more popular?

Why can Amazon and Facebook always push what you "just need"?

Why does the mobile phone always have no network signal before the cash register?

How to read consumers' thoughts like reading a book? How to effectively apply the research results of brain operation mechanism to the fields of advertising, marketing and retail? In the era of big data, this "persuasion industry" has risen to unprecedented importance. Dr. David Lewis creatively applied neuroscience theories to marketing practice and explored the underlying reasons for consumers to choose and buy products by exploring the sensitive points of the human brain.

Traditional salesmanship is a thing of the past, and the secrets of the advertising and marketing industry revealed by Dr. Lewis are truly amazing. This book can not only inspire marketing practitioners, but also benefit those self-righteous "smart customers".

David Lewis

Father of Neuromarketing

Dr. David Lewis is the founder and chief psychologist of the International Thinking Lab, an authority in marketing consulting. The International Thinking Lab is the first leader in consumerism research from a neuroscience perspective, with clients including Sony, Cisco, Cadbury, and multiple film and television companies and publishers.

In the early 1980s, Dr. David Lewis began to use a device called a "cardioscope" to study the EEG activities of consumers during shopping. By the 21st century, the "persuasion industry" derived from the research results of Dr. Lewis can bring billions of dollars in business income to businesses every year.

When shopping subconscious meets neuromarketing

Chapter One: When Shopping Meets the Reading Psychology of Scientific Psychologists 9

From "sale" to "seduce", psychology subverts marketing 11

Freudianism keeps consumer desires naked 14

Public Relations, the Pusher of Public Opinion 16

Behaviorist Consumer Manipulation 18

Anchor inspired, bundled conquest for behavioral economists 20

Neuromarketing: combing the "buy key" in the brain 20

Chapter 2 How Command and Conquer Marketing Psychology Shapes Buying Behavior 23

Shopping is more than just shopping27

How to turn customer needs into desires 29

The "GOG Principle" of selling anything to anyone 40

Price marketing power 46

The street hog between shelves and shopping baskets50

Chapter Three "I Can See What You Think!" Exploring the Recessive Memory 55

Programming memory for consumers 58

Decrypting purchased brainwaves 62

Monitoring Big Data for "Physiological Awakening" 70

Is it feasible to read the brain like a book? 73

Chapter 4 Without the brain, the same is the decision-making power of your "God" body language

When the brain leaves the body 78

Embodied cognition: the body is the master of consumer behavior80

How to Stir Up Body Desires 82

If the brain is a computer, where is the display? 95

Chapter V The Reason Why Customers Buy Reason and Sensibility

Why do some people have low desires and some people don't think about it? 99

How to crack the "dual processes" of the brain? 101

"Hidden tags" 105 for products

Let her be a queen who can't think 109

Six buying shortcuts to save your mind 111

Chapter 6 The Persuasive Power of the "Brushing" Machine in Four-Volt Shopping Environment

Turning boring purchasing into a beautiful experience 125

Disney and the "White Apple": The Ultimate Hospitality 127

How to switch to "Buy Mechanically" 131

The power of consumers to bow their heads142

Chapter VII Brand Crazy Arouses Emotional Resonance 147

Romance = Starbucks, Passion = Nike 150

Brand Brainwashing: From the age of 3 151

Instinctively hit the "Apple" and "Volkswagen" 155

Buy a famous brand, you will become a celebrity 157

Which baby's face should I choose? 162

Sonic Signature: The Physical Awakening Power of Music and Language 165

Betty Cook, copying wife 170

Chapter VIII Subliminal activation allows ads to penetrate every corner of the brain 175

Sublime Advertising: Gatling Machine Gun 178 in Marketing

SEX183 hidden from view

Why do nt thirsty people drink mineral water? 192

Manipulated Free Will 196

Chapter 9 When the TV looks at you to reshape the mental space of the audience 199

The "black box" 202 that guides thought and behavior

How to Train a Born Shopaholic 207

Hypnosis first, then brainwash 212

How many times should an ad repeat 215

Directional response, keep their eyes widened 218

Chapter 10 Security and Control Brought by One-Click Ordering on a Mobile Terminal 221

What professional salespeople can't do 224

Product-Based Game Platform 229

Before checkout, it is best to shield the mobile phone signal 232

Interactive Advertising: Let Consumers Swing Together 234

Google Glass takes you anywhere you can spend 235

Chapter 11 The "Prism Door" in the Big Data Psychology Marketing 237

Electronic Pet or Virtual Lover 239

Good and bad products in the data factory 243

Every move, all in your hands 251

Hyperlinks: Imposed Rights 257

The digital tribe: who would rather give their data

Concluding remarks to consumers: the rope walker

Thanks