How Do I Become a Market Research Analyst?

Professional definition

Market Research Analyst

A market research analyst is essentially a research analyst. A market research analyst is in the narrow sense of the market. A research analyst is a consulting professional with strong capabilities in research and comprehensive business analysis. He can use qualitative analysis And quantitative survey methods, collect relevant information, conduct data processing and analysis, and form reports for customer decision-making reference.

Since China has not implemented market economy for a long time, and marketing theory has been introduced to China for less than 10 years, companies have not realized the importance of market research and analysis for a long time. Many companies have stayed in the "three shots" stage until now, with one shot of their heads for decision-making and two shots of their breasts for assurance, and three shots of their thighs will regret. Many business leaders' decision-making lacks the support of basic market information analysis. They mainly rely on the ability of individual entrepreneurs to make decisions based on their experience and subjective judgment and market intuition, which seriously affects the development of enterprises. With the intensification of market competition, more and more companies realize that only by rigorous market research and analysis can they "know oneself and know the other, and never hesitate to fight". The importance of investigation and analysis is receiving increasing attention from enterprises and society. Investigation analysts have emerged as a profession and are moving towards the forefront of the market.

Currently, investigating analysts have officially become a new profession recognized by the Ministry of Labor. It is understood that in 2005, the annual turnover of the world's survey and consulting industry reached 23 billion U.S. dollars. In contrast, China's annual turnover was only about 5 billion yuan. In the next few years, the market gap of survey analysts in China will be more than 1 million.

The future employment prospects of survey analysts are very broad, and the gap between supply and demand in the market is very large. They can engage in surveys, research, statistics, forecasting, marketing, consulting, analysis, management, overall planning, planning, advertising, and other tasks. Large and medium-sized enterprises are able to achieve employment.

You may walk down the street and have the experience of being stopped by an investigator as a questionnaire. With the increase in the number of survey institutions, a profession that was not well known in the past is quietly entering people's lives. The first survey analysts in Beijing were born. A total of 83 people have obtained the qualifications of middle and senior survey analysts certified by the National Bureau of Statistics. According to the relevant person in charge of the National Bureau of Statistics, the National Bureau of Statistics is drafting a document stating that investigating agencies must set up several formal investigating analysts in the future to regulate the industry. The reporter learned from the statistics department that there will be a gap of up to one million investigating analysts in the next few years. The annual salary of outstanding investigators working in large enterprises can reach more than 100,000 yuan. The monthly salary of newly appointed investigating analysts is around 5,000 yuan.

(1) The junior survey analyst certificate holder generally has the following capabilities:

1. Ability to complete the scheme design of smaller surveys;

2. Able to guide on-site investigations;

3. Capable of information collection and simple data processing;

4. Able to write brief survey and analysis reports.

(2) Certificate holders of intermediate survey analysts generally have the following capabilities:

1. Able to complete the scheme design, questionnaire design and sampling design of general survey;

2. Able to guide on-site investigations and organize related technical training;

3. Skilled in information collection, data processing, analysis and prediction;

4. Able to write high-quality investigation and analysis reports and put forward some practical decision-making suggestions;

5. Able to independently organize general-scale investigation and research activities, undertake consulting, management coordination and implementation of investigation technology, and solve related technical problems.

(3) Certificate holders of senior survey analysts generally have the following capabilities:

1. The scheme design, questionnaire design and sampling design that can complete large-scale surveys;

2. Able to guide on-site investigations and organize related technical training;

3. Ability to use modern statistical analysis methods for information collection, data processing, analysis and prediction;

4. Able to grasp industry trends in time, conduct targeted analysis and research activities, write high-quality investigation and analysis reports, and make suggestions with valuable decision-making;

5. Able to independently organize large-scale investigations and research activities, and be responsible for investigation, technical consultation, management coordination, and other related technical issues.

The survey for the survey analyst is divided into two exams in the third week of May and November, including the examination of theoretical courses and the assessment of practical assignments. Trainees can register, purchase books, train, and test at designated survey analyst training institutions such as in-depth survey analyst training institutions designated by the Provincial Statistics Bureau. Certificates will be issued and signed by the National Bureau of Statistics and the Examination Institute of the Ministry of Education!

Survey analysts and self-study candidates:

According to the provisions of the document: students who have obtained a single certificate of qualification for the survey analyst certificate course can obtain credits for the corresponding course in the self-study examination and analysis specialty, and exempt from the corresponding course in the investigation and analysis specialty. That is, those who pass the three courses of the Investigator Analyst Junior Certificate, and complete the 11 courses required by the specialization stage of the survey and analysis, will receive a college diploma; those who pass the five courses of the Intermediate Certificate of Investigation Analyst, complete the survey The 9 courses required for the analysis of undergraduate majors can obtain an undergraduate graduation certificate, and the academic level of the undergraduate graduates has reached the nationally prescribed degree requirements. Awarded a bachelor's degree in economics.

College students, enterprise employees, and social students of all universities can apply for the undergraduate survey and analysis majors of the Zhongnan University of Economics and Law. They can also apply for the undergraduate degree.