How Do I Become a Market Strategist?

Market planning-professionals who are engaged in applied scientific thinking and methods to systematically and scientifically conceive, plan and design the overall activities of socio-economic organizations for profit. The main work includes: planning target positioning, planning diagnostic investigation, planning creative ideas, planning scheme demonstration, planning implementation operations, planning evaluation services, etc.

market planning

Market planning-professionals who are engaged in applied scientific thinking and methods to systematically and scientifically conceive, plan and design the overall activities of socio-economic organizations for profit. The main tasks include: planning target positioning, planning diagnostic surveys, planning creative ideas,

First, the prerequisite is to defeat yourself, to think about the problem from the perspective of the consumer rather than from your own perspective

In fact, everyone is a minority, especially those who plan are even more fanatics. Let's say my own

According to the actual situation of enterprises and products, carry out the planning of the market strategic target system;

Research macro market information, including market dynamics, technological developments, national and local policy changes and trends, and collect product and market information;

Development path: At present, there are mainly three types of personnel engaged in market planning in China

Most of the well-known market planning annual salaries are more than 700,000 yuan, the salary is composed of basic salary + product sales commission.

Market planning is the overall design and implementation of a systematic project. It is both an independent profession and a profession that penetrates all sectors of society and economy. In today's society, all kinds of planning, including advertising planning, marketing planning, etc., already have considerable markets. Every day, we can feel the beautiful vortex created by the master planners, and if we are not careful, we will be trapped willingly. The development of the knowledge economy is causing the planning industry to attract more and more young people with its charm of "strategic development, which is better than thousands of miles away".

Contents and scope of marketing planning

Definition of market planning;

Marketing With the development of the market economy, the market has been continuously expanded and extended, and planning marketing has emerged in new ideas and trends in marketing development. It is in general

In fact, they all have the same goal.

Marketing planning is more marketing-oriented, that is, the promotion of the whole body of an enterprise. For example, planning a large-scale event to attract more people to pay attention to your product, of course, you also need to complete such a planning. Completed market analysis, environmental analysis, effect forecast, event plan writing, implementation, effect evaluation, etc.

Advertising planning is only implemented for a certain activity. If a company is planning an event, it will be completed by market planning, and the implementation process requires the assistance of an advertising company. The corresponding person of the advertising company is advertising planning.

This is one thing. And from the scope of work. Market planners only serve the company, advertising planning is for advertising companies, there are many different types of companies waiting for him to serve.

However, because the naming of many occupations in China is unprofessional and unreasonable, in some cases, they are still the same concept.

Market planning can be developed to senior market managers, marketing directors, and even general managers. As long as you can serve a company or industry well, the income is considerable. Advertising planning is tired, you can go to the planning director or advertising boss You can also start your own advertising company.