How can I become a media planner?
To become a media planner, it is usually necessary to combine education, experience and skills. It is increasingly common for companies to hire media planners with at least a bachelor's degree, although this is not always necessary. In addition, previous work experiences related to media planning can help someone to become a media planner.
media planners usually work in advertising agencies. Their main task is to complete a completed advertising campaign and invent the best media, times and places that will present advertising. For example, toys advertising would probably be more efficient if it appeared during children's television programming, unlike TV at night. This is the responsibility of the media planner.
There are a number of disciplines that study to become a media planner. The bachelor's degree in advertising, communication, marketing, media or other areas of liberal art can be useful to become a mediper. ThoseTUL does not need to be necessary, but will probably increase the opportunity to get field work.
There are also classes that people can take, which can be useful in the course of becoming a media planner. They could include courses in accounting, marketing and statistics. Psychology, creative design and information technology could also provide benefits. Some of these courses may be part of the study program, but others may not. An internship in a marketing or advertising agency can also be a useful way to gain experience in the field.
Another way to become a media planner is to get a lower -level job at an advertising agency. Basic position positions can create opportunities for progress. An example is gaining a job as an assistant to a media planner who would provide the opportunity to work with a media planner and learn the basics of work. Obtaining this typeThe work creates a connection with others in the field, which can also help a person become a media planner.
Important are also important skills specific to the media planner planner. For example, media planners work with clients and media, so strong communication skills and social personality are beneficial for a potential media planner. Moreover, the basic aspects of the work can be the skills of negotiation, business and problem solving. Knowledge of the entertainment industry and understanding the world of advertising is also generally necessary skills. The media planner must be able to detect the target audience and be aware of media trends; This can often be done using strong research skills.