How Do I Become an Agricultural Consultant?

Agriculture will become the next explosion point of e-commerce. This is already the consensus of the e-commerce industry. Some people even say that agricultural special micro-business will be the last blue ocean of the micro-business community. But how can we run a good agricultural special micro-business? This book will give authoritative answers to this. The three authors of this book are micro-business, especially the leaders and leaders of the agricultural micro-business, and are also pioneers and successers in the field of agricultural micro-business. They gathered more than 20 people based on their understanding of micro-business. The successful experience of the new farmers shows the readers the overall picture of the operation of the agricultural special micro-business. ^[1]

Agricultural special micro-business, do this to make money: how to do good marketing, operation and branding of agricultural products

Foreword In 2016, the agricultural special micro-business will burst out!

Chapter 1

Agricultural special merchants, should do this 1

1.1 The meaning of agricultural special quotient / 2

1.2 5 Tips for Naming Agricultural Specialties / 4

1.3 7 Tips for Selling Agricultural Specialty Merchants / 6

1.4 4 Tips to Improve the Profitability of Agricultural Specialty Merchants / 8

1.5 Top 10 Primary Questions for Agricultural Specialist Merchants / 9

1.6 3 Special Strategies and 10 Self-cultivation of Agricultural Special Wechat Self-Media / 13

1.7 12-character tips operated by Nong Te Wei / 15

1.8 5 Modes of Agricultural Special Wechat Operations / 18

1.9 10 Magical Tips to Foster Agricultural Specialty Merchants / 20

1.10 Nine special skills to play WeChat mall / 25 tips

chapter 2

Top 10 benchmarking brands 29

01 3.2 million sales in 5 months,

"Drunk crazy" Internet + tea 9 operating tips! / 30

02 3 months from 0 to 5000 agents,

Wang Yi's 8 Military Rules for "Jiang Xiaobai" Ginger Tea! / 38

03 3 million sales in 48 days,

10 Operation Tips for "Hello Mang" Precision Positioning! / 44

04 1500 boxes of wild eggs sold in 15 days,

Scientific planning for "Dr. Mom" brand operation! / 52

05 1 million angel investment in 1 year,

An Analysis of the Operation of "Sure enough U Product" Zero Food Brand / 61

06 3 people with 15 million sales a year,

Six Keys to the Ejiao Cake Legend / 68

07 30 million sales in 6 months,

"Prince of Cut Cake" Cheats for Cut Cakes sold throughout the country! / 75

08 Selling 100,000 boxes of Fuping farmhouse persimmons in 20 days,

5 Highlights of "Persimmon" Brand Operation / 83

09 Honey brand worth 30 million in 365 days,

Analysis of "Big Honey" 3 Marketing Ideas! / 90

10 Taobao recommends the classic case of small and beautiful,

"Ni Laosi" Chili Brand Differential Marketing! / 98

Chapter 3

Fruit Fresh Brand 105

Nearly 1 million transactions in 6 months,

How "Mushroom Da" Creates the "Mushroom Master" in the Mushroom World / 105

12 23 days sold nearly 5,000 boxes of litchi,

How "Sister Litchi" Inspired Feelings Turned into Sales / 115

13 Put the golden wings on the potatoes with the Internet,

"Sister of Tudou" 8 elements of success! / 123

14 400 acres of corn sold for 5 million,

"Maize Brothers" Detonate Internet + Corn in 4 Steps! / 133

15 3800 boxes of newborn eggs for 4 months,

6 Marketing Strategies for Fresh Food Delivery Service / 143

16 2 million live white fungus sold in 4 months,

The systematic strategy of "Ear Mushroom Mother" brand operation! / 151

17 800 fans sold 10,000 jins of grapefruit in 100 days,

5 key tips for "Li Jinyou" to build a brand quickly! / 158

18 The Wall Street Journal: The most delicious peach in the world,

11 thoughts on the creation and development of "Peach Good You" brand! / 167

19 45 days selling 12 000 kg of apples,

How Brother Volcano Builds an Effective Team / 174

Chapter 4

Nourishing Food Brand 181

Starting from 20,300 yuan to 300,000 monthly sales,

Standardized operation of "Daisei" traditional handmade food! / 182

21 1500 pounds of honey sold in 90 days,

5 Secret Tips for "Flower Dance and Bee Flying" / 189

22 1 year sales of more than 10 million,

"Nawei Red Dates" 4 points on Weishang Road! / 198

23 23 days sold 3000 kg of red dates,

How to Create a Miracle in the Jujube World Step by Step while Taking Jujube / 205

24 Using the Internet as a tool,

An analysis of 6 practical battles for the perfect transformation of the traditional haizi winter jujube! / 213

25 6 distributors accumulated in 6 months,

The "Peach Dou Du" team has sold millions of gorgeous metamorphosis! / 220

26 1 beef ball 10W + reading,

5 strategies for "I Wanna Maru" to detonate your circle of friends! / 227

27 Cultivate 26,000 loyal fans a year,

"Red Riding Hood" Coupling Market! / 236

28 Cross-border marketing of traditional local products,

6 new ways to play "Mackintown" Internet + beef balls! / 242 ^[1]

In 2016, agricultural special micro-business will burst out!

I always think that: Nongte Weishang is not a transient flashpoint, but a continuous flashpoint. 2016 agricultural special micro-business will be full-scale!

Wang Canjin

2015 was the year when the agricultural special micro-business broke out, and many "new farmers" emerged across the country, and examples of excellent sales performance of various agricultural special brands are also common. In addition, the community and platform with the theme of Nongte are springing up.

Maybe many people can't help but ask: Why was the Nongte Micro-businesses so hot in 2015? I personally think there are several reasons.

1. People's requirements for quality of life have increased

With the development of the economy, people's living standards continue to improve, more people began to pursue the original ecological products, and the demand for agricultural special products is also increasing. The food market is much larger than cosmetics. As long as you can tell the advantages of the product and the selling point of the product, the price is not an issue at all, and more and more people are willing to pay for the value. When using low-price sales, people are not particularly assured of the product.

2. WeChat payment has been integrated into people's lives

"Pinfan" pays with WeChat AA; call out with taxi software; clock out WeChat to get check-in procedures; if you encounter difficulties when traveling by train, you can use WeChat to "scream" and take the police to help; communicate with the author using WeChat while watching novels; Interacting with the hospital information system ... This cool scene of life is constantly appearing around you and me. In addition, you can also use WeChat to make reservations, order food, sell clothes, sell air tickets, sell cars, sell books ... Now WeChat is not just a tool for people to chat and make friends, it has been integrated into people's lives among.

3. Various WeChat platforms are further mature

The opening of the zero threshold of WeChat stores, the closed loop formed by the WeChat IM + SNS + API open interface + Pay Pal's super entrance platform, and various third-party WeChat service platforms have also sprung up. . Consumers can search directly on WeChat's interface to complete the entire process of shopping, checking logistics, complaining, returning and exchanging orders. Users can subscribe to various content or services on WeChat, whether it is a mobile app or other website, they can jump directly from WeChat. Of course, you can also use WeChat's photo and video functions to share and socialize. In short, the current WeChat is no longer just a chat tool, it is also a way of life, bringing everyone into a new life interaction mode.

4. Agricultural special products have larger operating space

The special agricultural products are quite different, and their profits are relatively higher than other products. If a product is highly homogeneous, and the purchase channels and prices are transparent, such as electronic products, it will be difficult to make its own characteristics and make high profits. If you sell it high, people will buy it elsewhere. However, due to environmental and regional differences, agricultural special products will have some essential differences, such as honey. The quality of honey is determined by the source of the honey. The quality of alpine honey and plain honey are different from each other. Therefore, the price of honey from more than 30 yuan to more than 100 yuan is reasonable, and the operating space is large.

5. Agricultural special products are more suitable for sharing sales

We all know the origin of WeChat, which is the sharing of good goods from the circle of friends. Compared to cosmetics and other products, agricultural special products are more suitable for this sharing mode. This point is also easy to understand. When a customer buys a mask product, he may not know the specific production environment, production process, and product composition of the product, but this is exactly the problem that is most easily solved by agricultural products. Their customers can know how the products they buy are grown, how they grow, how they are picked, how they are packaged, and so on. Each link can be clearly understood, just like being planted in person, naturally there is a sense of trust and there is no concern about the product.

6. The hard work of countless new farmers

When many people still think that WeChat is just a simple social APP, some people have seen WeChat open public platform and payment interface, and developed into a set of control appliances, scan QR code payment, brush vending machines, buy coffee and movie tickets, etc. The ambition behind the comprehensive application applied to one body saw the huge mobile e-commerce ecological map that WeChat is rapidly building. They were not overthrown by negative events such as poisonous masks in 2014, but instead regarded this as a new opportunity, so they went up against the current and tried their best to use WeChat as a platform to push their hometown products to their own circle. Nationwide. These people are what we call "new farmers"! It is also their efforts that have brought about the outbreak of agricultural special micro-business in 2015, and laid a solid foundation for the new splendor of agricultural special micro-business in 2016.

In early 2015, I personally witnessed the process of many members of the Peasant Association with their feelings and creativity to quickly create a strong agricultural specialty brand. Deeply moved by them. And when I myself became a farmer s micro-business entrepreneur, I realized that it was not easy to start a business, and that it was even harder to operate a farm-specific brand. Without a deep understanding, people will never even know how much effort and sweat we entrepreneurs have invested behind their glory. What a pity!

So, I came up with the idea of writing a case-type book for the new farmers benchmarking brand. This idea was soon supported by the hardworking Nongge and Wang Yi, and was in the state of preparation. In the meantime, after more than one year, more than thirty brand cases were collected. I also conducted interviews with these cases and discussed with the publishing house many times. Finally, 28 cases were selected to form this book. A book belonging to all agricultural and micro-business practitioners.

We think this book is worth reading for everyone who is engaged in agricultural special micro-business, or who is about to engage in agricultural special micro-business, because very few books will go so deeply from the origin of brand story to brand positioning to team Construction and marketing strategy analysis of agricultural special micro-business.

As the preface of this book, this article simply analyzes the prospects of agricultural special merchants, hoping that it can be helpful to more friends who want to be agricultural special merchants. For more specific operation details, you can take a look through the examples in this book. I hope that through this book, more friends will know how to sell agricultural products through Weishang channels.

Wang Canjin ^[1]

Wang Yi is a senior new media operator and practitioner, dedicated to the research and practice of WeChat entrepreneurship, marketing and operations, and successfully planned and implemented many WeChat marketing cases. Since 2013, it has affected 5 million micro-business entrepreneurs to start their own businesses, and the industry is known as the "godfather of micro-business".

Since 2013, he has been engaged in WeChat marketing and WeChat research. In 2014, he has conducted 6 WeChat projects with a value of over 100 million yuan, which is called "WeChat Trader". The operation team under it, the WeChat team, continuously provides services for corporate planning and operations.

He is currently the Dean of Weishang School, the Dean of Baique Lingweishang School of Business, and the Dean of Shukeweishang School of Business.

Author of "WeChat, make money by playing this game". With this book, he was awarded the winner of the 5th China Book Power List in 2014. In 2015, the book won the first place in the WeChat book sales of the mechanical engineering society, and won the world The best-selling book award at the WeChat Conference, and the first place in the WeChat books of the Southern Cup. His book "WeChat Marketing and Operations: Strategies, Methods, Techniques, and Practices" won one of the 100 most worthy books in the Chinese Internet for 20 years! Another book, "Wechat, only make money by doing this!" "Has also been praised by countless micro-businessmen.

Wang Canjin is nicknamed the head of the group, the CEO of Jieyang Dwarf E-commerce Co., Ltd., the founder of Pingxing Mission, the founder of Drunk Maniao Shan Cong Tea, the co-founder of Tian Wei Qing Ju, a member of the first Weishang Spring Festival Executive Committee; The first prize of the youth e-commerce entrepreneurship and wealth creation contest, the winner of the "WeChat Red" of the 2016 China WeChat Expo; the chief planner of Chaoshan WeChat Thousand Talents Conference, organized and participated in more than 100 offline farm special WeChat sharing meetings; Chaoshan WeChat Business entrepreneur alliance instructor, five-year university lecturer, e-commerce veteran, Taobao department store sales of 30 million; has been employed by many companies as new media consultants, and has published a number of original articles on micro-e-commerce widely praised.

Li Fanghua.com is a diligent farmer, CEO of Guangzhou Nongye Agricultural Science and Technology Co., Ltd., and founder of the Peasant Association (the most influential new peasant community in the Internet field); 2015 Weibo s official WeChat Award Ceremony e-commerce media Winners, whose e-shop operation has 480,000 followers (the first place in Weibo s official e-commerce media influence); once the South China s No. 1 mother and baby brand, and the four-crown crown Epic CRM director; Since 2014, in the past two years, the National New Farmers Thousands of People Conference has been successfully held in Guangzhou three times in a row, and is the main advocate and promoter of domestic special agricultural e-commerce. ^[1]