How Do I Become an SEO Specialist?

There are many problems encountered during SEO operations, and the process used to solve SEO problems is called the SEO method.

SEO method

Off-site SEO can also be said to be off

If a website wants to improve its rankings, it is necessary to work hard for internal strength, because SEO is a systematic project, and it does not happen overnight. It requires a lot of accumulation and attempts. Internal URL optimization has the following aspects:

1. Avoid too many invalid clicks and save costs.

Talking

1. The SEO of small businesses is very cost-effective, which is a universal truth: Internet marketing-ordinary markets can break the bank. As an SME owner, your budget for investing in online marketing activities should be limited. Here's the thing: SEO is a cost-effective marketing strategy. Spending a single time hiring an SEO expert can bring you amazing benefits in the next few years. When your website is optimized on the search engine, you will have your place on the search engine results page for many years to come. With traffic, you make money. The money you spend on SEO is actually nothing to you.

2. Throw away that phone book, you can think about it this way. In the 21st century, have you ever seen anyone still using a phone book? In fact, people use the Internet to get their business and services. SEO can help you appear better in IP addresses (this is based on Google search results). This means someone is searching for your type of business with a local IP address. Your website already has priority, brings more target groups, relevance and traffic to you, helping you make money.

3, seeing the heart and not bothering, this may be a cliché, the old saying is "not seeing, not bothering." This sentence applies well to your online business. As we once said, "Why some SMEs should value SEO"-"Because your customers are looking for you, can they find you? If you don't appear in those search results, you just don't exist for them of". Customers are more impatient and impatient than before. No one wants to page through the search engine results page by page. If your business does not appear in the top few, it can basically be said to be ignored.

4. For your entire website, SEO can bring a lot. In addition to those low-level training institutions, SEO does not only improve your website's ranking in search engines, but in fact it makes the entire website more Rationalized. After applying SEO to your website, the level of your entire website architecture has improved significantly. In the end, your website brings you more traffic, helps you earn more money, and makes navigation easier than ever.

5. Don't be left behind. No matter what industry your business is in, there is no doubt that a large part of your competitors have hired a seo expert. This means you don't need to do SEO yourself every day. But don't waste any time, think about and tap every meaning your seo expert can bring to you

Article submission

If you blurt out "EzineArticles" while talking about your SEO strategy, you should stop doing it. Before the Panda update, submitting articles at the article site was not the most worthwhile time, but just a way to quickly obtain external links.

You have to keep in mind that building external links is not easy. It takes time and effort just like any other job in SEO.

Instead of pursuing this easy-to-hand link, why not switch to building relationships with some bloggers. Writing some guest blog posts will not only add value to their website, but also increase your exposure. You may also get high-quality external links from authoritative sites.

2. Newsletter without News

This is my conversation with others last week:

"If submitting articles for free is inappropriate, maybe I should switch to a press release?"

"Do you have any reportable information?"

"I don't know, but I need to get my brand out, and this is a great opportunity to get links from the news channel. I plan to publish two articles a month."

"Don't, don't do this."

The thing is, you are running a company, which is great. But according to one statistic, in 2010 there were approximately 23 million small businesses in the United States. I'm not saying that your business is not newsworthy, just survival does not prove that you have that value.

3. Reciprocal and exchange links

Exchanging links is just another way to get links. Exchange links should be used in a way that helps users get more relevant resources.

4. Thin content

We all know that high-quality content can lead to high-quality external links. Here are some questions about creating content that you need to ask yourself:

Are you outsourcing your content writing? If so, who is writing for you? Is this person able to create high-quality content, and can this content lead to external links?

Who are you writing for? why? Are you writing for search engines or for users? There should be no conflict between the two.

Do you feel like you are writing the same thing over and over again? Are you tired, but you have only these things to write about what you sell? Writing may be tedious, but think about this. If you don't think you write well, how can others think it is good? How can they feel that your content is worth a link?

5. Automated operations make you mute

Where appropriate, tools can be used. But use it correctly. Social media is a great way to build relationships that can help you acquire and maintain users and open the door to the future. Use social media appropriately and let them "speak" for you.

6. Ignore social signals

Many blogs and websites have social media share buttons, which is great; unfortunately, many webmasters don't take social signals seriously.

7. Tactical, no strategy

Having tactics and no strategies is the reason why many people fail in Internet marketing. You should develop and implement a strategy.

8. Focus only on rankings

A few days ago, an SEOer gave me a ranking report. This is a five-year report he gave to his clients. The report is 30 pages long and tracks hundreds of keywords.

I asked him how this report is related to their data analysis. In addition, since the customer feels that sales have fallen, what has changed in traffic. The SEOer took a look at me and said, "I don't know if they have a website data analysis. Maybe I saw it once and I'm not sure. But I do a report for him every month and they like it."

I know these ranking reports are attractive. You can show this report to your customers or bosses and say, "We're No. 1 in Google for the phrase 'Blue spandex parts sold in Wichita, Kansas!'"

However, as an SEOer, we should change this outdated conversation; otherwise, we are asking for cheap, not helping customers, or helping ourselves.

9. Focus only on Google

You may run into a problem you didn't realize. Just check your stats and see how much of your organic traffic comes from Google, and what percentage.

I know you won't put all your pensions in one share, but why would you risk putting all your eggs in one basket? You need to create a diverse mix of traffic sources.

10. Ignoring Design

Your website represents you and your brand. I know that many people spend a lot of money on a website, but in the end it is ugly, lacks functionality, or is not friendly to search engines. This phenomenon has been there since the day I worked on the Internet, and it will not stop; but I still recommend that you save your time, money and energy.

Next time you build a station, hire a designer and look at a few more companies. Once you fancy a family, you have to trust them and their work.

You need to guide your designers, but don't go on and on, you give them full freedom. At the same time, you also need to hire an SEOer, who needs to work with designers and developers to ensure that the design work is search engine friendly.

Don't forcefully accept or ignore website design, because your customers won't.

An external link is a link imported from another website to your own website. Import links are a very important process for website optimization. The quality of incoming links directly determines the weight of our website in search engines.

External links are the blood of the Internet and a type of link. Without links, the information is isolated, and as a result we see nothing. Within a website, many web pages need to be connected to each other to form a complete information site. This is because a web page cannot carry the information of the external link diagram at all, so it needs to be divided into a home page and each page; on the other hand, a website is difficult to do everything, so it needs to link to other websites, The information that other websites can supplement is absorbed.

External chain expansion includes:
1.External links for exchange of friendship links2.External links for website categories and catalogs3.External links for bookmarks for websites External link of the board 9, RSS submission site type external link 10, classified information network external link 11, news source soft text external link

This method is a common method, and generally has

1. Is your keyword closely related to the content of the website?

2. Are the keywords you have identified commonly used in search engine queries?

3. Does the title attribute of the page start with keywords, and how often does it appear? Is there a keyword overlay?

4. Does the website use H1, H2, STRONG and other tags reasonably?

5. Is the website content consistent and does a certain number of keywords appear, and what is the distribution and density of the keywords?

6. Does the text link including keywords lead users to your website?

7. Do you use CSS images in the image navigation of your website?

8.Is the image in the website descriptive?

1.Uncertainty is the biggest cost of SEO

2. Uncertain factors seo competition is extremely fierce

3. Uncertain factors increase the cost of external chains