How Do I Begin Home Telemarketing?

Telemarketing refers to the use of telephone operators to attract new customers and contact old customers to determine their level of satisfaction or acceptance of orders. In terms of daily order acceptance, it is called telesales. Many customers usually order goods and services over the phone. Direct marketers use all major media to provide direct services to potential customers. Newspapers and magazines have a large number of advertisements selling books, appliances, vacation services and other goods and services, and customers can order by calling toll-free. ^[1]

Telemarketing

Telemarketing refers to the use of telephone operators to attract new customers and contact old customers to determine their level of satisfaction or acceptance of orders. In terms of daily order acceptance, it is called telesales. Many customers usually order goods and services over the phone. Direct marketers use all major media to provide direct services to potential customers. Newspapers and magazines have a large number of advertisements selling books, appliances, vacation services and other goods and services, and customers can order by calling toll-free. ^[1]

Improve efficiency

During the telesales process, it can be fully integrated with the management of the call center system. The working hours of call center employees and the scene are relatively concentrated. Managers can effectively monitor the working status of employees through QM (quality monitoring), control their emotions, and improve the utilization efficiency of agents. . Marketing companies cannot monitor the work situation and efficiency of employees when they go out, and the quality of each phone call. Most companies rely on performance to determine the pros and cons of employees.

Many companies engaged in traditional telephone sales, telephone sales only play a function of resource mining, more often sales representatives need to visit customers to visit the product in order to be possible. For example, in companies engaged in e-commerce or education, most sales representatives communicate face-to-face with prospective customers. Try to calculate, a sales representative in a city like Shenzhen can see up to 4-8 customers face to face in a day, and requires prior agreement. The cost of a bus in Shenzhen is generally around 5-8 yuan. In addition to unpredictable expenses, such as beverage expenses, food and beverage expenses, the average cost per day for each of our salespeople is 20-60 yuan. In some large call centers, the cost of 20-60 yuan is calculated based on 3 minutes per call. We can make at least 50-150 calls.

Basically, all companies are using telemarketing as an emerging marketing method, intentionally or unintentionally. Its superiority need not be discussed too much here. Generally, the telemarketing business that is large-scale or requires a large number of short-term calls will be handed over. Self-built or outsourced call center. Of course, the pursuit of telephone marketing is the success rate, and it does not rule out the purpose of notification or promotion. There are many factors that affect the success rate of telephone sales. Let's analyze them one by one:

Telemarketing Products

Insurance Telemarketing

Product refers to the concept of large products, including product positioning, quality, price, market space, popularity, reputation, awareness and so on. Not all products are suitable for telemarketing. For example, fast-moving consumer goods are not suitable because they have lower profits and a broader customer base, which is more suitable for mass marketing and field sales promotion. Products with low value and low visibility are also not suitable for telemarketing, because telemarketing has the unavoidable defect that it cannot see the real product, which makes consumers hesitate when making purchase decisions. For example, some low-profile souvenirs are not suitable for telephone sales. Souvenirs are mainly sold for collection value or appreciation value. Under the condition of low brand awareness, consumers' purchase behaviors are very risky, so it is difficult to make phone marketing Order. Products that are overpriced are not suitable for telemarketing. The higher the price, the higher the risk consumers will bear. Under low visibility, consumers will not take this risk. Except for well-known products. For example, Amway, Avon, Olympic souvenirs, DELL computers, well-known cars, etc. will be much easier to make phone sales because of strong brand support. Telephone sales are also limited by market space, which is the saturation of the market. If the market space is small and competition is fierce, then the best marketing method is to update products or eliminate products. Telephone sales will only consume energy and increase costs.

Telemarketing data quality

A large amount of data is required for telemarketing, and the quality of the data directly affects the success rate of telemarketing. Particularly accurate telemarketing can be called database marketing, but in most cases the data of telemarketing is not very accurate, and the data is only preliminary screening. The more accurate the data, the more fields and the more suitable the product positioning, the higher the success rate of telemarketing. However, the screening and verification of data requires companies to pay for it, so although many companies realize the importance of data, they are unwilling to pay for the cost of improving the database, so the success rate of telemarketing in the market is only hovering at 0.5% -2.5%. The success rate of database marketing is much higher.