How Do I Choose the Best Retail Management Courses?

Retail management includes commodity management, personnel management and financial management. Personnel management is composed of employee organizational structure, rules and regulations management; merchandise management is: commodity price and sale management, merchandise inventory management, merchandise loss management; the operator quickly records the name, measurement unit, specification model, quantity, amount, Information such as discounts, batches, and even books, and sales orders also provide functions such as displaying real-time inventory, changing, and recording payment methods. The main purpose of the sales front-end system is to collect sales data and transfer it to the back office for accounting. The design of the sales order is clear and concise. Domestic retail management courses are relatively scarce. Only the MBA program jointly offered by the University of International Business and Economics and the French Institute of Business Administration, and the Graduate School of Retail Management and Shopper Marketing from the Chinese University of Hong Kong's SPACE School of Business. The former focuses on theory. The latter is focused on application and actual combat.

Retail management

(Management form)

In recent years,

At present, many universities in China have established marketing majors, but retail management and shopper marketing are relatively lacking. Only the MBA program jointly offered by the University of International Business and Economics and the French Institute of Business Administration is the first retail management course in the country. The teaching tasks are jointly completed by Chinese and French teachers. Due to the participation of foreign teachers, students are required to have good English listening, speaking, reading and writing skills, and be able to adapt to the English teaching environment. The training period is 18 months. The price is around 120,000.

On the foreign side, it is relatively mature in terms of retail management and shopper marketing. Northwestern, IIT, Clark, Loyola, Emerson, Cincinnati and other schools have related courses, which belong to one of the branches of integrated marketing communication. These courses focus on enabling companies to deliver unified information to consumers, focusing on resource integration, customer value, and media PR content.

in Asia,

Product market

Whether it is a wholesale distribution company or the terminal staff of a manufacturer, they must put product marketing first, because the product will never be displayed in the warehouse and there will be many sales opportunities in the store. In particular, manufacturers who distribute goods to the terminal through intermediaries must pay more attention to the product distribution rate during the work of the terminal staff, and should not ignore the situation of product distribution because they do not directly have commercial relations with the terminal. Only by guaranteeing a higher terminal delivery rate can the product sales continue to grow steadily.

Product display

In the fixed display space, it is the ultimate purpose of the product display work to make every product of the enterprise obtain the largest sales and advertising effect possible.

The retail terminal staff must make reasonable use of the shelf space at each retail terminal, and on the premise of maintaining the overall display coordination of the store, make their own display suggestions to the store staff, and describe their advantages and benefits that can be brought to the store. After that, we must immediately help the terminal salesperson to adjust the cargo space and infect the other party with their serious and responsible work attitude and full work passion. If the other party disagrees, adjust the part he agrees with first, and the uncompleted goals can be gradually achieved in subsequent visits.

Third, POP promotions

The terminal staff should make full use of the various POP tools designed and manufactured by the enterprise to create a store atmosphere that attracts customers, so that the company's products become similar products.

Eliminate

Retail management

Consumers' first choice. The terminal staff should first obtain the consent of the terminal when placing the propaganda tools, and strive for their full support to prevent the propaganda tools of the company from being covered by other peers. If the good position has been occupied by other peers, and the terminal does not support replacement, you can find a lower position first, and then strengthen the communication with the terminal to find opportunities to adjust. Publicity tools that can be placed for a long time should be regularly maintained after being put in place-pay attention to their changes and keep them tidy to maintain the corporate image. The terminal staff should cherish the POP tools carefully designed by the enterprise, use them rationally, post or suspend them, place them in a conspicuous location, and try to echo the product display on the shelf as much as possible to achieve the perfect signage effect. The POP tools used for staged promotions must be replaced after the promotional activities to avoid misleading consumers and causing unnecessary disputes.

Fourth, price control

During each terminal visit, terminal staff must pay attention to the changes in the sales price of the company's products. If they encounter abnormal price changes, they should promptly investigate the reasons. Monitoring the stability of market prices of enterprise products is an indispensable part of terminal work.

Fifth, smooth the pathway

Maintaining a smooth and stable sales channel is a basic guarantee for the smooth conduct of sales activities. Consumer goods are easy to operate, there are many middlemen, and chaos often occurs. The emergence of problems such as cross-stocking, restocking and even counterfeit goods across regions not only endangers the interests of various links in the sales channel, but also directly weakens the company's ability to control the market. Therefore, it is necessary to rationalize the purchase channels of each terminal. For retail terminals that have not purchased from distributors, tell them the benefits so that they are fully aware that the inflow of goods from informal channels is not appropriate.

Retail management

To the manufacturers after-sales service, prone to problems caused by inferior products and other losses.

Customer Relationship

Maintaining good customer relations with retail terminal customers is the basic guarantee for terminal staff to successfully complete various terminal tasks. Maintaining a good customer relationship for a long period of time can enable our company's products to get more recommendation opportunities, and at the same time can maintain a good corporate, product, and personal image in the minds of customers. In the retail terminal, the salesperson's recommendation plays an important role in the sales of the product. Therefore, the terminal staff must thank them for their support when communicating and communicating with the salesperson. Finding opportunities to make good use of small gifts is good for deepening customer relationships.

Report feedback

Reports are an effective tool for companies to understand employees' work conditions and terminal market information. At the same time, filling out work reports carefully and accurately is also an effective method for sales staff to cultivate good work habits, avoid clutter and improve work efficiency. Workday reports, work week reports, monthly plans and summaries, etc., should be filled in according to the actual situation, and problems encountered in the work should be recorded and reported back to the supervisor in a timely manner. Special reports that are required to be filled out regularly or temporarily by the supervisor to reflect the information on the terminal market must be filled in by the terminal staff on time and accurately, and must not be fabricated to prevent misleading information from misleading the company's decision and communicate to the company via the Internet in a timely manner .