How Do I Get an MBA in Organizational Behavior?
This book is based on the theory of organizational behavior, and mainly expounds the main research results and operational methods of contemporary organizational behavior from the perspective of corporate organization.
Organizational Behavior-Master of Business Administration (MBA) Textbook
- Author: Hujun Chen, Yang Yongkang ed.
- Publisher: Fudan University PressPublishing time: 2002-7-1
- Edition: 1 Pages: 508 Words: 428000
- Printing time: 2003-7-1 Format: Paper: Offset paper
- Number of prints: ISBN: 9783903903881 Packaging: Paperback
- After China's entry into the World Trade Organization (WTO), enterprises are facing increasingly fierce market competition and challenges. Ambitious ambitions alone are not enough for companies to beat their competitors and continue to grow. They also need corresponding skills. Knowledge of organizational behavior is a necessary skill for entrepreneurs.
- This book is based on the theory of organizational behavior, and mainly expounds the main research results and operational methods of contemporary organizational behavior from the perspective of corporate organization. The content involves an introduction to organizational behavior, research methods of organizational behavior, the characteristics of future organizations, the basis of individual behavior, cognition and emotion, individual attitudes and values, individual needs and incentives, group psychology, team building and team management, Information communication, conflict and management, leadership behavior, organizational structure, organizational culture, organizational reform, etc. The book is also equipped with several cases.
- This book can be used as a teaching material for management school, business school, and psychology department. It is especially suitable for MBA teaching. It can also be used by managers of various organizations for reference.
- First basics
- Chapter 1 Introduction to Organizational Behavior
- Section 1 Organizational Structure
- What is organization
- Design of organizational structure
- Section II Basic Features of Management
- I. Manager Role
- Management and environment
- Section 3 Organizational Behavior and People in Organizations
- What is organizational behavior
- A brief history of the development of organizational behavior
- Chapter 2 Research Methods of Organizational Behavior
- Design of the first study
- I. Research Classification
- Variables in the study
- Third, the main design in the study
- Basic Research Terms and Research Methods
- I. Basic Terminology
- Second, the experimental method
- Third, the observation method
- Fourth, the case study method
- V. Investigation Method
- Measurement method
- Basic analysis of research data
- I. Concentration
- Second, the amount of difference
- Relevant quantities
- Section 4 Writing of Research Papers
- I. Basic content of the research paper
- Points to note when writing research papers
- Chapter III Features of Future Organizations
- Section I Diversity of Staff
- I. Characteristics of employee diversity
- Dimensions of employee diversity
- Impact of employee diversity on organizational behavior
- Section 2 Management Flexibility
- I. Characteristics of flexible management
- The basis for flexibility
- The impact of flexibility on organizational behavior
- Case: Is Zhang Xiangcheng a good manager
- Second chapter on individual behavior
- Chapter 4 Basis of Individual Behavior
- Section 1 Biological Basis of Individual Behavior
- I. Biological behavior and corresponding functions of individuals
- ...
- Chapter 3 Group Behavior
- Chapter 4 Organizational Behavior
- references