What Are the Different Fashion Consultant Jobs?

The concept of a fashion buyer: Buy the appropriate design for the enterprise or brand and deliver it to the factory as a finished product, or directly purchase the appropriate finished product, and then put it in the sales channel of the company to make a profit. Professionals who do this kind of work are called fashion buyers.

fashion buyer

Introduction

Buy the right design for the business or brand and produce it into a finished product from the factory, or buy the right one directly

"Control" the entire fashion industry chain

"The new fashion industry R & D line, design line, production line, marketing line, visual communication line, and public relations line all require the participation of fashion buyers. They will not execute them one by one, but they have decisive words.

Designers are too self-conscious, fashion buyers will come forward and give designers new market demands. Fashion will eventually settle in business. Combining business and fashion is the responsibility of fashion buyers, "said EVA. Class 1510 followed EVA Together, they re-planned the fashion industry chain from the perspective of fashion buyers. ^[1]

Choose a business district

For the stores in different business districts, determine the combination mode.

Buyers' judgments on different business districts and their consumption levels, and the specific grouping model of the business district based on the investigation of consumption levels

In the development mode and brand portfolio of top foreign department stores, considering the development situation of hand-made department stores, we will finally choose the business districts that need to enter.

work process

Before buying, buyers need to analyze historical data of their brands, market research, formulate sales goals, design product structures, formulate purchasing plans and styles

Many people think that the buyer is a consumer addiction while traveling around the world. In fact, the real buyer bears a lot of responsibility. The success of the purchase determines the profitability of the store, and the schedule of delivery determines the time of listing. The accuracy of the style determines the trust of consumers ... The designer and buyer Ayou introduced us a few necessary conditions for buyers.

First, have a keen sense of fashion "smell"

This is the most basic requirement as a fashion buyer.

As we all know, fashion buyers have a stable development in foreign countries, and these buyers are not as glorious as they appear, leading a brand's product line sales, it takes a lot of effort and hard work.

Marketing direction

Buyers in this line are mainly responsible for the integration analysis of the previous purchase data, that is, before determining the design direction and product direction of the next quarter, based on the analysis and comparison of the data of the product sales in the previous year and the previous quarter, since the formulation of this Seasonal buying plan. After the product is listed, it analyzes the sales of different production lines and different categories based on the real-time sales data returned from various terminals (stores) around the world, and makes replenishment / promotion judgments to ensure that the goods at each terminal are sufficient and the sales of the goods heat. In summary, the fashion buyers who are biased towards terminal data on this line are mainly responsible for multiple and complicated data and information, and after accurate and fast analysis, ensure the proportion of goods and sales popularity in terminal stores.

Fashion Trend

Buyers on this line are mainly responsible for the purchase of specific items according to the design trends released each season. The purchase is divided into clothing, design, and version. They often appear in major shows, collecting the essence of each season's trend, of course, they will also appear at various fabric trend releases and accessories and clothing release conferences. As the creator of fashion trends, fashion buyers will not let go of any kind. The design trend exhibition, in which they pay most attention to the four major fashion weeks and ready-to-wear fashion weeks and high-end fashion week, Paris, Milan Home Show is their most frequent trend exhibition. Most brands have their own designers. At this time, the main responsibilities of fashion buyers are divided into two parts:

1. Before designers design products for the next season, extract and analyze elements based on the overall trend of the next season to assist designers in product design;

2. After the design of the brand's next season's product line is completed and large-scale products have been released, some products are supplemented for the existing product line, and the most suitable products are purchased according to the cities and business districts where different terminal stores are located.

It is worth mentioning that fashion buyers in the trend direction pay more attention to the extraction of popular elements, they can often go hand in hand with various fashion bloggers and fashion editors, the former comment on fashion and spread fashion.

Fashion buyers in the direction of fashion trends. Most of them appear as international buyers. They are often guests of various fashion shows. They travel around the world and purchase different fashion elements for the fashion industry and clothing. The world creates more surprises.

First, the professional needs analysis of fashion buyers

Fashion buyers are product decision makers in retail terminals. They need to analyze fashion trends and sales trends to get the highest profit at the lowest possible price. As a qualified fashion buyer, you must have strong human resource management capabilities, computer operation capabilities and inventory management analysis capabilities.

Positioning and development potential of international fashion buyers

The most important task of a fashion buyer is to select and purchase products, and determine the company's procurement and sales plans based on market development trends, customer demand and sales forecasts, and retail sales forecasts. Buyers must also obtain the highest quality products at the lowest price possible to maximize profits. The strength of public relations ability is also one of the key factors related to the success of a fashion buyer. Whether communicating with designers or manufacturers or wholesalers, they need strong public relations capabilities.

According to the BLS survey, usually a buyer employed by a small retailer needs to determine the purchase and sales plan for the entire product variety of the entire enterprise, while buyers of large retailers are more often arranged. Focus on a specific type of product.

According to the BLS survey, as of December 2012, the average annual professional career income of fashion buyers was US $ 62,470, equivalent to RMB 38,553.31 . At the same time, buyers can also receive bonuses based on sales performance and corporate profits. Benefits include paid holidays and sick leave, pensions and insurance plans.

The survey shows that from 2008 to 2018, the employment index of global retailer professional buyers fell steadily to an annual increase of 5%. This urgent market demand can promote retailers to automatically collect and analyze consumer demand information Ability to create more intense competition among retailers. And in this market environment. Those with high education or training experience in professional training institutions will get more employment opportunities.

Work items for fashion buyers

analysis:

Fashion buyers need to analyze all sales and price statement data, which has achieved the purpose of saving costs for the company and maximizing profits. This includes assessing sales reports to determine which products will be put on the market and checking inventory records to determine the number of new orders. Before ordering, all professional fashion buyers will negotiate with suppliers from different regions in order to reach the best price.

buy:

The fashion buyer, as the name suggests, its main and most important responsibility is to determine what types of clothing and fashion accessories will be the company's sales focus before the upcoming new quarter. This includes regular talks or formal meetings with fashion designers, manufacturers and other individuals in the fashion industry to learn about the latest fashion trends and understand the seasonal offerings. At the same time, fashion buyers also need to attend a variety of fashion shows and review clothing samples, and then make choices and purchase plans.

market:

At some point, fashion buyers also need to cooperate with other departments to handle some sales or marketing activities. This design ensures store displays and other marketing campaigns designed to attract more consumers to stimulate sales.

Conclusion:

Fashion buyers, as a new profession that is gradually emerging in China, the training of talent is clearly in short supply. Faced with such a broad career prospect and such an exciting market situation, it really should and must become a young man's plan for his future An important consideration. However, the later operations of fashion buyers will also be more technical and revolutionary, requiring more professional knowledge and capabilities to carry the dreams of fashion buyers.