What Are the Different Publicist Jobs?

The public relations department within a corporate social organization is composed of full-time personnel, a management functional department that implements the public relations ideas of social organizations and carries out public relations activities. It is a specialized functional institution established by the organization to handle, coordinate and develop the relationship between the organization and the public and the internal public.

Public relations department

Right!

Corporate social organization

1. Public relations department can promote the realization of corporate strategy:

(1) Establishment

The organization's public relations department, like other departments within the organization, is an important functional department. The role of the PR department within the organization is:

Information and Intelligence Department;

Overall image planning department;

Decision making staff;

Ministry of Propaganda and Foreign Affairs.

Depending on the nature of the business, the responsibilities of the public relations department are also different. The functions of the general public relations department are:

1. Receiving customer complaints on behalf of the company, establishing mutual understanding between the company and customers,

The public relations department can be roughly divided into three types, namely direct affiliated type, parallel department type and department affiliated type.

Directly affiliated public relations department

The structure mode of the public relations department refers to the composition or structure of the public relations department, which can be roughly divided into the following types:

1. Set up the public relations department according to the area of public relations work:

This model is suitable for large and medium-sized enterprises or social organizations with a wide range of public announcements. Generally speaking, from a broad perspective, it can be divided into internal and external countries, and internal countries can be subdivided.

Advantages: It can carry out targeted public relations work according to the different needs of the public in different regions.

2. Set up the public relations department according to the public relations object:

The public of any social organization is composed of the internal public and the external public. The internal public is mainly employees and shareholders, and the external public is mainly customers and the press. Public relations departments can be set up relatively according to their functions, such as customer relations groups, press relations groups, etc.

Advantages: It is beneficial to the organization's connection with the public, and it also helps to cultivate a good public perception of the organization.

3. Set up the public relations department according to the means used in public relations work.

To engage in public relations work, we must use certain means. Depending on the means, we can set up a news communication group, an art production group, an editing and publishing group, and an investigation group.

Advantages: Since the responsibilities of each public relations officer are clear, it is easy to direct and manage.

The above three forms are not completely independent. Enterprises may also choose two to three forms according to their actual conditions. The only criterion for the quality of the public relations department's structural model is to see if it is conducive to the smooth progress of public relations work.

The Public Relations Department is a department specializing in public relations within the organization. Its formation must follow certain organizational principles.

As the internal public relations organization of the organization, the public relations department has its own advantages compared with the external public relations organization of the organization:

1. Can maximize the role of various factors within the organization, improve the performance and effectiveness of public relations work.

2. Can fully improve the pertinence and timeliness of public relations work.

3. Conducive to maintaining the continuity and stability of public relations work.

4. Conducive to saving funds.