What Are the Different TV News Jobs?

The so-called TV news is a means of conveying news information to the audience through television screens, using modern electronic technology, to spread both sound and images. Specifically, it is completed through television camera, reporter interviews, lens design, shooting, editing, commentary, dubbing. It can systematically and vividly report the development of things. TV news is a general term for various news content and news reporting forms of television, and is the backbone and main body of general television programs.

Basic Information

Chinese name

television news

Application

transfer

In July 1990, led by the Television Research Committee of China Radio and Television Society and the CCTV Research Office, it organized TV theorists and practitioners to scientifically classify and define TV news based on it, and made relevant entries for TV news. Definition of definition. After several careful revisions and discussions, the following definitions and norms have been made for TV news:

TV news is

TV news is very professional, and its main types are: conference TV news, character TV news,

TV news is reportable, documentary, impromptu, and regular, that is, the work is divided into continuous segments in time, and it also has "indoor" communication characteristics.

(1) Spread quickly. The speed of television is equally astonishing. Although it is not as simple as radio production, its speed cannot be ignored today.

(2) The image is vivid. Television uses symbols such as images, sounds, and text to directly affect the audience's perception organs. In most cases, it is easy for people to accept.

(3) The way of three-dimensional action. Picture, sound and words are the three major elements of television communication. Images and words act on the eyes, while language, music, and sound first affect the ears.

(4) Rich communication content. Television has the most magnanimous measure, it is compatible with the world, and everything that human beings should know but not knows is correct.

(5) There is no distant world. Television can also make real audiovisual codes cross mountains and rivers, cross mountains and rivers, and reach every space.

(6) Linear process. TV transmission has the same elapsed characteristics as time. It is also a "one pass" in sequence, lacking storage and recurrence. It is "outdated and not waiting" and cannot return.

TV news shows some limitations, these are caused by

1958

TV news in general

Due to these unique advantages of online news reviews, a large number of TV news review audiences have been diverted by the Internet. Especially with the rise of Internet TV, the Internet has actively absorbed the advantages of TV communication, which has further accelerated the diversion of TV viewers.

TV News "TV Features"

Compared with online news reviews, the "television characteristics" of television news reviews have always been an obvious advantage, and highlighting this advantage is an important factor for TV news reviews to win viewers. The first is the specific characteristics of television. TV reviews are mainly reflected on TV screens with intuitive images of events and people, which is more direct than the indirect transmission of information (text) of online reviews. TV reviews can make use of the advantages of TV's unique sound and picture integration through live reporting and documentary shooting, and enhance the persuasiveness of TV reviews with the unique tension of TV images. Followed by the diverse characteristics of the review form. Since TV commentary programs can be structured by a variety of audiovisual symbols and expressions such as screens, sounds, simultaneous interviews, subtitles, and even electronic stunts, they are also diverse in terms of expression, such as "Focus Interview", "News Survey" "Review-oriented commentary programs, such as live broadcast + host (guest) commentary programs, such as" press conference living room "comments based on the speech of a small number of guests, as well as a relatively large number of news talk programs, All belong to the category of commentary programs. Third is the characteristics of interpersonal communication. Compared with online news commentary, TV news commentary is especially close to interpersonal communication in the "comment" information dissemination link, or it can be called "quasi-interpersonal communication". Oral communication can be fully reflected here, and it can realize the full interaction of specific communication groups on the screen. For off-screen viewers, the acceptance of this method of communication is better than online reviews, but the disadvantage is that it is difficult to achieve direct interaction with people outside the screen in addition to live broadcast reviews. These features are difficult to match with online reviews. TV reviews should fully amplify these advantages and form a strong competitive edge.

Personality of TV News

"Phoenix" has created a miracle of Chinese-language television media in just 8 years. Among them, the construction of commentary programs with "Phoenix" features is indispensable. It's not hard for viewers to find that all reviews of "Phoenix" have distinctive personality characteristics, whether it's "Three Men" or "Reading Daily". The personality of TV news reviews is also an advantage that online news reviews are hard to compare. There can be multiple ways to personalize TV news reviews: for example, the personalization of comment content, the personalization of program forms, and the personalization of the host commentary style. The key is to fully explore the personality according to the positioning of the program, so that the audience can have a deep impression on the program.

TV News Specialization

Compared with the randomness and openness of online news reviews, the specialization of TV news reviews can also create advantages in the competition. Especially in special fields with strong professionalism, authoritative experts and industry celebrities meet with viewers on television to comment on news events in a certain field, which often attracts the attention of the audience. For example, the special program of CCTV International Channel (4 sets) during the Iraq war was to invite well-known military experts to keep up with the dynamics of the war. Through television, the program stood out in the same subject reports of different TV media in the same period and achieved very High ratings.

Television news commentary

The civilianization of TV news commentary has two meanings: one is that the main event of TV news commentary has the connotation of "three closeness"; the other is to make a comment from the perspective of civilians and civilianization. More representative programs such as the original Beijing TV station "Yuan Yuan Speaking" and other programs, pay more attention to the people around them, things that are closely related to the people, and make civilian comments on this, through the refinement and publication of daily life Insights to take care of life, reflect on life, and then achieve the extensive educational function of TV news commentary.

TV news reviews entertainment

With the development of TV news reports and TV reviews, TV news commentary's narrative methods have become more diversified, especially the relaxed, natural and witty expressions are more easily accepted by the audience. For example, "Tonight" and "Ma Bin Reading Newspaper" of CCTV Economic Channel both adopted an entertaining way to tell and comment. For another example, a football commentary section set up by CCTV Sports Channel during the 2006 World Cup was co-hosted by three people including the famous host Bai Yansong (in fact, there is no host). The entire conversation atmosphere is basically equivalent to the familiar neighborhood neighbors after dinner. Chat together, but the content of the chat and the content of the comments are still very professional. More importantly, this simple and natural humorous review style is an innovation and a tendency of diversified TV commentary methods. Entertainment, science, and knowledge blend together.

TV news commentary interactivity

Compared with Internet TV news reviews, the interactive nature of TV news reviews has obvious shortcomings. This requires television media to actively learn from the advantages of the Internet in specific news practices, and to design interactive programs and mobilize audience participation. make up. For example, direct interaction with the audience through live TV, including direct interaction with remote video switching, hotline calls, and mobile phone text messages. China Education Television s 2006 special live broadcast of "Two Conferences in Progress" made full use of interactive methods in the comment process to mobilize the enthusiasm of the audience. Each time the program was broadcast, it received a lot of text messages and telephone feedback. In addition to live broadcast methods, the use of indirect methods such as telephone interviews, telephone messages, and online messages can also enhance the program's interactivity. In particular, TV media can cooperate and graft with online media to achieve TV and network interaction, and promote the audience Indirect interaction.

In short, TV news commentary should be more prominent in its competition with online news commentary. While pursuing personalization and professionalism, it should actively explore the civilian perspective and entertainment methods of TV news commentary in the fierce media competition. Maintain and strengthen your unique charm.