What Are the Different Types of Digital Media Jobs?
Digital media art is a comprehensive discipline that crosses the natural sciences, social sciences, and humanities, and embodies the concepts of "science, art, and humanities". This field currently belongs to an interdisciplinary field, involving knowledge in plastic arts, art design, interaction design, digital image processing technology, computer language, computer graphics, information and communication technology, and so on. The numbers in this term reflect its scientific and technological foundation. The media emphasizes that it is based on the media industry, and art clearly defines its application areas such as artistic creation and digital product art design.
Digital media art
The Digital Media Arts major trains composite application design talents with good scientific literacy and fine arts literacy, who understand both technology and art, and who can use new computer media design tools to design and create works of art. Majoring in basic theories, knowledge and skills of computer science and technology, proficient in various digital media production software, good art appreciation ability and certain art design ability. [1]
With the rapid development and integration of computer technology, network technology and digital communication technology, traditional broadcast, television, and movies are rapidly developing in the direction of digital audio, digital video, and digital cinema, and they have become increasingly popular with computer animation and virtual reality. A new generation of digital communication media. This major teaches basic theories, knowledge and skills of computer science and technology, various digital media production software, cultivates better art appreciation ability and certain art design ability, applies new digital media creation tools for graphic design and online media production , Game, animation production, digital video editing and digital garden landscape design. [1]
According to the Digital Media Arts Undergraduate Professional Specification, the digital media arts major is divided into three professional directions: digital game design, digital film and television production, and online media design.
Digital Media Arts Major
Professional direction
Representative college
Digital game design
"Digital Media Art" is an art major, which is different from "art" in the traditional sense. The discipline of digital media art has a certain degree of overlap and refinement. It is about the media field, and its expression is digital. It is an art major that has changed its pen. In the newly revised "Category of Undergraduate Majors of General Colleges and Universities (2012)", the subject category of "Digital Media Arts" belongs to the "1305 Design Studies (Artist Degree)" in the arts. This is a new profession, which embodies the refinement and integration of social division of labor and the progress and development of the times. In fact, as we move from the industrial society to the threshold of the information society, artists and scientists suddenly find that art and science are in the same carrier so that they are inseparable. This inseparable phenomenon can be found in almost any field of art and science, such as dance, music, painting, drama, film, etc., all of which are inseparable from new technology. With new technology, traditional art forms become more colorful. Art needs to use science and technology to shape the image and create newer, more exotic and different artistic effects; science also needs to mobilize all artistic means to prove and promote its new technology, and rely on the boundless imagination of art to innovate. The information society provides a broader world for the integration of art and science; art and science are also in this vast new world, staged a more fascinating scene. Digital media art major came into being, and he was rightly at the forefront of art and science.
In the 19th-century French writer, Flaubert, when he talked about the relationship between art and science, he once made a very vivid metaphor. He said: The more you move forward, the more scientific and artistic the science will be. The two broke up at the foot of the mountain, and turned around again at the summit. The famous contemporary Chinese painter Li Keran also made a similar analogy when talking about the development of Eastern and Western art. He said: Xueyi is like climbing a mountain, some people climb from the east, some people climb from the west, and they start to be far away from each other. But at the top of the mountain, we always have to meet. Qian Xuesen once said: From the perspective of human thinking, scientific research always uses strict logical thinking, but scientific work often starts with a conjecture, and then scientific proof. That is to say, the spark of scientific innovation starts from the long-range association activation of different things. And this is exactly the artist's thinking method, that is, image thinking. The next work is to carry out rigorous mathematical derivation calculations and rigorous scientific experimental verification. This is the logical thinking of scientists. In other words, scientific work stems from image thinking and finally logical thinking. It can also be simply said that scientific work is art first and then science. There is no intention here to move these great men out to bluff people, but in light of their experiences and achievements and their rich knowledge, these words must not be groundless and should still be very convincing.
"Digital Media Art" is such a combination of science and art at a considerable height. Compared to our ordinary students or non-professionals, this "high-level combination" is indeed a bit strange and unattainable, and even our professionals often feel dizzy. This shows that it has broad development space and potential, and reminds us that there is much to be done in it. However, this "height combination" is by no means an aerial pavilion, it is a foundation on which high-rise buildings need to be consolidated. This "foundation" must have both traditional artistic modeling and design capabilities, as well as mathematical and physical foundations; it must have both imaginative image thinking and strict linear logical thinking.
Digital media art is an emerging discipline that focuses on art, supplemented by technology, and combines art and technology. It aims to train new types of composite art design and production talents who have both technology and art. This is a gap in the training of traditional education talents and an urgent need for the rise of emerging industry markets. According to industry statistics: At present, the gap in the demand for digital media art talents in China is about 150,000 per year. Digital media art talents are mainly in TV stations at all levels, film and television animation production units, media and advertising companies, Internet companies, digital art companies, display design companies, image planning companies, multimedia and web design, interaction design, UI design, product modeling design, etc. Hot industry employment. Whether it is to realize your dreams, show your talents, or find opportunities, hobbies, and devote yourself to the field of digital media art, it has great development potential.
