What Are the Different Types of Public Relations Degree Programs?

Postgraduate courses in public relations, public relations is the product of the development of modern business society. In 1923, Burnes opened the first public relations course at New York University in the United States, and in 1925 wrote a textbook "public relations". The introduction of public relations into the university education system opened a precedent for public relations education, and Burnes was hailed as "the father of modern public relations."

Postgraduate courses in public relations

Right!

Postgraduate course in public relations, public relations is the product of the development of modern business society.

In the 1980s, with the deepening of reform and opening up, public relations theory and practice were gradually introduced into China. In the 1990s, China's public relations industry experienced the first period of rapid development. The accompanying lack of professional talents has been a serious impediment to the development of China's public relations industry, and has not yet been alleviated. In today's increasingly globalized economy, not only are Western capital eager to occupy a place in the Chinese market, but Chinese capital is also gradually entering a wider global market. In this context, the requirements for public relations professionals have gone far beyond the communication masters with business understanding, but to communication experts with international perspectives and practical experience.

The United States is the most developed country in public relations education in the world, with more than 80 schools offering master's degree or higher courses in public relations. China's public relations education has entered a period of rational development since the mid-to-late 1990s, and undergraduate course education has continued to improve. Postgraduate education oriented to the cultivation of research-based public relations talents has been valued.

At the beginning of public relations, mass media was the main carrier of communication with the public. Therefore, there are more media courses in public relations courses. Therefore, many universities' public relations courses are also offered under the Department of Communication or the School of Communication, but there are also Some courses are offered at the School of Management or the College of Continuing Education for Working People.

The University of Hong Kong is the oldest institution of higher learning in Hong Kong and a world-class university. In 2008, it was ranked 26th in the world by the most authoritative Times Education Supplement, third in Asia after Tokyo University and Kyoto University in Japan.

The University of Hong Kong's Public Relations course is run by its directly affiliated College of Professional and Continuing Education (HKU SPACE). Since it was set up for in-service employees, it has been practical -oriented from the beginning, reducing pure academic research. , Designed to help public relations practitioners improve their strategic level and strengthen their professional depth. The course is even more unique in that it specializes in "event management" as the reason for the rapid development of the "exhibition industry" in Hong Kong, which lacks a large number of professionals, and modern exhibitions are no longer limited to simple product displays in the traditional sense, but rather It involves well-designed public relations strategies and plans, as well as complex financial, human and logistics management.

The University of Hong Kong's Public Relations and Exhibition Management Course is a graduate-level course that you can study while you work. You need to have at least 3 years of relevant work experience for the readers. You can get a graduate diploma from the University of Hong Kong after completing the study. Not a master's degree. The courses in Hong Kong are taught in English. Recently, the courses have also been offered to Mainland students, and they are taught in Chinese (Mandarin). Because all the instructors are very proficient in Chinese and English, it is very convenient for the University of Hong Kong to change the language of instruction.

The University of Hong Kong cooperates with California State University Fullerton, and students who have obtained the Graduate Diploma in Public Relations and Conference Management from the University of Hong Kong can continue to study for a master's degree in communications from California State University. Applicants are exempted from the GRE exam and can take up to 9 credits at the same time, but they need to submit TOFEL scores. Because all the teachers are from California State University, all courses are taught in English.

Hong Kong University Public Relations and Exhibition Management Course Composition:

Part I, Public Relations Management

1) Marketing PR and Audience Behavior

2) Media Relations

3) Public Affairs and Community Relations

4) Crisis Communications

5) Entertainment, Sports and Sponsorship

6) Integrated Strategic Communications

Part two, exhibition management

7) Exhibition Planning and Design

8) Exhibition Marketing and Fund Raising

9) Conferences and Conventions

10) Budgeting and Financial Control

11) Logistics Management

12) HR Management

The course currently enrolls students in the Mainland once a year. Applicants must have at least a college degree and the school will arrange interviews. The study lasts one year and the tuition fee is around HK $ 37,000. Continue to study for a master's degree in communication from California State University. The tuition is approximately 70,000 Hong Kong dollars.

Fudan University is one of the earliest schools in China that set up a master's degree in public relations. It is run by its School of Journalism. Only 2 places are enrolled each year. To enter the university, you need to take the national postgraduate unified exam. The examination subjects include: 101 political theory 201 English or 202 Russian or 203 Japanese 715 marketing 822 advertising and public relations practice. Unfortunately, there is no public course introduction on the school's website, but there are double master's degree courses in international communication cooperating with foreign countries. The introduction is more detailed.

The course is jointly provided by Fudan University and the London School of Economics and Political Science. It is completed in two years. The first year is taught at the London School of Economics and Economics and the second year at Fudan University. Courses include:

Media and communication theory and concepts

Globalization process

Media and globalization

Media and communication research methods

Chinese Media and Communication

China Report Research

Chinese Journalism: Theory, Practice and Tradition

Chinese culture

The total tuition fee is about 200,000 yuan, and the cost of living in London and Shanghai is about 150,000 yuan, and the price is not cheap.