What does a Brand Inspector Do?

Brand inspection is to find the language and elements related to the brand, and begin to collect information to cultivate the company's market insight and intuition, and to understand the product and its relationship with consumers in a timely manner.

Brand inspection

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Brand inspection is to find the language and elements related to the brand and start collecting data to cultivate the business

when

1. Find abstract elements other than functional aspects: emotion, association, vision, memory ...

2. look for it

"Whether it is a big step or a small step, it always drives the footsteps of the world." This is a huge advertisement of IBM Corporation in the prosperous area of Beijing, which makes people unknowingly associate Armstrong blurted out on the moon. A famous saying: "Take a small step for individuals, a big step for humans!" Obviously, IBM is proud that its computer has been used in the Apollo moon landing program in the United States!

Although IBM's popularity has always been high, and in the past it has given people a sense of stability, security, and reliability. However, it is believed that IBM has a large organization, a slow response, and is inferior to others in terms of research and development.

From the example above, we can see that to establish a close relationship with consumers, so that brands and consumers reach a zero distance of nanometers, then a product can be naturally converted into a brand.

Through the brand inspection, we can think about specific things that can inspire the brand image. When you hear this brand, what first comes to your mind: vision or impression? Packaging or product elements? A little advertising impression? Symbol marks? What does the above remind people of the characteristics of this brand? Think about the feeling and resonance of this brand in your heart-when using this brand, what is the special feeling in your heart and Emotion? How does using this brand make you think of yourself? Emotions about this brand? How does using this brand differ from the mood and feelings of using the major competing brands? If an enterprise can continuously carry out brand inspection. Establish a close relationship with consumers, then the brand will be recognized and accepted by consumers.