What Does a Car Designer Do?

An automobile designer is a designer who can propose a market-competitive product solution based on the consideration of the target market and vehicle positioning for the entire vehicle. Designers usually express the concept of the entire vehicle in an intuitive way of fine art painting. It is commonly known in China as "effect drawing". In fact, otherwise, the analysis of preliminary design strategies and concept sketches are particularly important, if it is an independent brand.

Car designer

According to the customary terminology of Western industry,

Automotive designers must have the vision of the market era, have the artist's temperament, and have the rationality of an engineer

According to international standards, automotive development teams are composed of people with different thinking and nature, designers and engineers. In a nutshell, concept planning and development to design belong to design, while body structure, power, and manufacturing belong to engineering. It often happens that the styling is indeed in place, but the function implementation is problematic; the quality of the car is good, but the styling is too ugly. How to let these two types of people develop their own strengths and cooperate with each other is a research topic for automobile development around the world.

For the development of end products, the purpose of distinguishing "design" and "engineering" is to have a deep understanding of the nature of job responsibilities, change the traditional concepts of Chinese people, and understand the use of advanced development processes, team building, personnel organization structure, and performance evaluation. Have a positive guiding role. The title of "design engineer" in China is actually self-contradictory. I am not deliberately deliberating on horns, but I am eliciting a concept that calls for a spirit of delving into concentration.

At present, the time left by domestic enterprises for design and modeling is very short. The engineering department has the right to speak.

It is undeniable that the idea of "official standard" in many domestic enterprises is deeply ingrained

Virtual Judging Venue

Everything is left to the leadership, and real leaders know very little about cars, and many have no way of knowing the design direction. This leader likes European style. After 5 years, the new officer takes office and has a special interest in Japanese style. This has caused uncertainty in the development of the entire product. What's more serious is that in some enterprises, the decision-making power is not in the hands of one person. This is a good thing, and that is a bad thing. I fight it first, and the final result can be imagined.

For design companies, it is not enough to have a review meeting. The section chief has finished the director's review and the deputy chief reviewer has completed the old chief review. The designer's opinion will not be taken into consideration at all, but such a professional problem will be viewed from an layman's perspective.

A state-owned company asked an Italian design company to design a mid-size car. In the final round, the main leaders came to the scene and had no concept of the professional elaboration of foreign designers, but insisted that "this line is not straight enough, this lamp "Too stingy" could hear the other husband, the second monk, having no idea, and the whole meeting could not proceed. It seems that Chinese leaders have to come up with some ideas in order to show their authority, and rarely define product design from a strategic height, consume a lot of human and financial resources, and often do more with less.

Investigate the design quality and evaluate the design suitability. It should be evaluated according to the design requirements of the design planning strategy, product definition, and product concept planning. The main purpose is to check the compliance between the design plan and the target theme; thus, the evaluation has purpose and pertinence. .It does not appear that the design director is satisfied, but the president is not satisfied, and does not understand. Anyone who knows the advertising industry knows that successful advertisements are created in accordance with the requirements of accurate copywriting. It is not the brainstorm of the clapper. It is also not the personal preference of the payer. The development of domestic automobile design to this day really can no longer stay in the exploration and blank stage.

Design (modeling is representative) is not easy to make a precise evaluation. This view that aesthetics vary from person to person is wrong. Because you stand on the theme of product design strategy direction and product concept planning details, then this design is not Personal preference. Every detail, element, style and feature of the design is required to meet the design theme. The next evaluation is not a personal opinion, the design is easy to manage, and the expected goals and effects of the design are easy to control.