What Does a Chief Product Officer Do?

Chief Products Officer (CPO). The Chief Product Officer combines the two roles of Chief Technology Officer (CTO) and Chief Marketing Officer (CBO) into one, focusing on the user experience, thus playing an important role for the company to win the market.

Chief Product Officer

1) Open up technology and markets

2) Design the overall architecture according to the characteristics of the market

3) Optimize user experience

4) Promote performance growth.

5) Increase user value based on business intelligence

The sincere cooperation between CMOs and CTOs is the key to enhancing competitive advantage.

Be foolish, cautious, and follow the rules. This is only part of the vocabulary that salespeople use to describe their IT department partners; technical experts also talk a lot about salespeople: crazy, impetuous, capricious. No wonder the relationship between the two departments has always been less harmonious. But whether you like it or not, these "nerds" and those "lunatics" increasingly need to work side by side.

Suddenly I found that I needed to take more and more responsibilities, and to complete the task as soon as possible. The Chief Marketing Officer and his team had to rely on the development of technology to achieve their goals. "The most urgent requirement is to be able to obtain information quickly and accurately," said Kim Phil, chief marketing officer of Sarah Lee. "The best solution is to win first, and technology can help us have such a rapid response. "

At the same time, the CTO and his team recognized that they should be more customer-oriented. Technologists beset by return on investment (ROI) are now realizing that the really rich returns come from solutions that actively adapt to market needs. To maintain performance growth, the CMO and CTO need to work together to design and integrate all customer-based systems. But it is disappointing that few companies can do this. Larry Selden, an emeritus professor at Columbia University's business school, commented, "Partly because of the lack of leadership of the chief marketing officer and chief technology officer, they haven't really done their best for 'customer first.'"

CMOs and CTOs are always busy blaming each other. A 2004 Forrester Research study found that only one-third of marketers believe that they have a close relationship with the IT department, and promotion opportunities will only exacerbate the friction between the two departments.

Both departments should realize that mutual cooperation can achieve a win-win situation. Scott Davis, a senior partner of American Prophet Consulting, believes that the marketing department can rarely complete the task without the technical capabilities and vision of the IT department. The IT department excels at capturing customer needs. "

The two departments can reach a somewhat harmonious realm, but only if both sides abandon their prejudice against the other.