What does the design director do?
The design director usually plays the role of supervision and is responsible for leading the creative team of individuals. The person in this position usually supervises others who work in the settlement to create an overall artistic atmosphere or final product. Using innovation and imagination, concepts can be created and visualized for advertising purposes, interior design, print graphics, website layout and even decorating a special event theme. Design Director leads employees and other creative professionals to make a collaborative vision.
Artists, production staff, copywriters, sculptors and other designers are usually under the supervision and inspired by the designer director of the company. He leads creative meetings and brainstorm sitting. Whether the team comes up with ideas to design a shop window, product catalog, advertising campaign, thematic events or website layout, entry from different people often develops into breakthrough and extraordinary ideas. Not only does help to diluteELE comes with great concepts, the team also leads to implementation.
Sometimes they are referred to as creative directors, people in these positions often participate in clients and sales courses. In designing overall ideas or concepts, sales managers often help. For example, in advertising, the design director may have to come up with innovative ideas very quickly to sell design services for the company. Because this person is often a visionary, he usually can find out what the client hopes to achieve and evoke the excitement of the campaign. Eloquently describes his vision in words; drawings; And many times, scenarios and print graphics.
In addition, the design director is often responsible for the overall quality of work that all other departments are entrusted with production. For this reason, it should be very practical to maintain open communication with other team members. It can offer to check progress of various projects throughout the dayOut expert advice on how to improve. It can design changes to color pallets, photos used in print advertising, or even fine design changes that can eventually improve the appearance of the presentation.
Most agencies require the design director to have a higher level of education. The bachelor's degree or master's degree is often desirable. Experienced individuals in this leading position generally can earn lucrative salaries. This work can be quite demanding, but people in this creative industry usually consider the work incredibly beneficial.