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The Expert Committee of the Automotive Marketing EMBA Education Center of the School of Economics and Management of Beijing Jiaotong University is an independent and authoritative automotive strategy, operation, marketing research, and academic exchange platform established by the Automotive EMBA Education Center of the School of Economics and Management of Beijing Jiaotong University. It is an academic communication platform for various fields of the automotive industry. It aims to provide students with industry experience exchange and consultation, and give full play to expert resources and industry authority advantages. Through effective communication, dissemination and exchanges, China's automobile marketing will form an overall advantage and strategic breakthrough in terms of strategy, operation model, technology innovation, management innovation, etc., and eventually promote the cultivation of high-end management talents in China's automobile industry and the joint development of the automobile industry. development of.

Committee of Experts

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The purpose of the committee is to "promote automobile culture and exchange strategic marketing knowledge." To unite with well-known entrepreneurs, experts and scholars engaged in automotive marketing practice and theory at home and abroad, jointly conduct automotive marketing research, grasp the latest developments in foreign marketing theories, combine marketing innovation in China, and promote the advancement of Chinese automotive marketing theory and practice. Create a marketing theory with international advanced level and Chinese characteristics, create a group of local automobile marketing experts, promote, encourage and support some Chinese companies to actually improve marketing levels and technologies, and shape a group of international competition capabilities to achieve international marketing Level of Chinese automotive marketing experts, and then make substantial efforts and work to improve the overall marketing level of Chinese enterprises.

Article 1: The expert committee has one chairman, two deputy directors, one secretary general, two deputy secretary generals, two consultants, and several experts and professors.

Article 2: The office of the Expert Committee is located in the Secretariat.

Article 3: The expert committee is composed of senior experts who have worked in the automotive industry, cultural industry or national research institutions for many years, have rich practical experience, and have senior titles.

Article 4: Requirements for Members

Senior experts who have worked in the automotive industry for many years;

Well-known personalities with rich experience and work performance in the industry (including school research institutes);

Professionals from government departments who are familiar with policies in the automotive industry, cultural industry, and human resources;

Experts recommended by major companies in the industry.

Article 5: Member Admission Procedure

(1) Application or recommendation by members;

(2) Fill in the membership application form;

(3) To be nominated by three or more serving members and approved by a professional review committee to become associate members;

(4) Registered by the committee;

(5) Associate members have reached the requirements of the articles of association after the twelve months have passed, and they will become full members in the second year;

(6) Associate members who fail to meet the requirements after evaluation have two treatment methods: those who are not far away from the qualification, continue to retain the qualification of associate members for one year, and then participate in the review next year; those who are far away from the qualification level are canceled Its associate membership.

Article 6: Members enjoy the following rights

(1) The right to vote, be elected and vote for the group;

(2) Participate in activities of the group;

(3) the right to criticize, suggest and supervise the work of the group;

(4) voluntary membership and freedom to withdraw;

Article 7: Members fulfill the following obligations

(1) to implement the resolutions of the group;

(2) to safeguard the legitimate rights and interests of the group;

(3) Report the situation to the group and provide relevant information.

Article 8: The committee has the right to terminate its membership in the following cases:

(1) Violating national laws and social morality;

(2) serious violations of these Articles of Association;

(3) Due to personal reasons, they do not have the ability to participate in various activities organized by the committee;

(4) Resignation in writing submitted to the committee.

1. Based on the automotive industry, combining academic and practical academic and practical personnel with a combination of theoretical and practical strategic management capabilities and levels, to form a high-level strategic marketing professional research and practice-driven working organization to promote high-end automotive talents. to cultivate.

2. Study the strategic marketing theories and innovative ideas of domestic and foreign automobile distribution companies, and integrate local reality with China to carry out localized innovations. It is recommended to automobile distribution companies to help them improve marketing and improve their operation and management levels. Strengthen the dissemination and promotion of international and innovative automotive strategic marketing ideas, and build a communication platform for EMBA students in the automotive industry to understand the frontier operations management of the automotive industry.

3. Research the global automotive strategic marketing, business operation models and other operational management concepts and perspectives, analyze the new features and characteristics of China's automotive marketing environment and consumer behavior, discuss marketing strategy issues and innovation directions, and formulate a training plan for the automotive marketing EMBA education And guide the setting of corresponding courses.

4. Provide guidance and consulting for EMBA teaching activities in automobile marketing, and formulate the development plan for EMBA in automobile marketing.

5. According to the needs of the enterprise, recommend experts and talents for the enterprise, introduce the research results of scholars, and provide conditions and platforms for students to integrate into the enterprise's practice.

6. Organize corresponding forums from time to time, invite well-known experts to bring the latest developments in the automotive industry for trainees, and build a communication platform for trainees to share and improve their relationships.

7. Discuss the EMBA teaching work plan and major teaching reform measures, provide implementation plans, and continuously improve the standards for personnel training in the automotive field.

8. Organize and develop auto dealers, 4S shops, and various related persons in the automotive industry to participate in the work, communicate and communicate with each other through collective collaboration, create and form industrial development opportunities, and jointly promote the cultivation of Chinese automotive talents and the industry. development of.

9. Conduct comprehensive consultations for trainee-related enterprises, and provide related services such as information provision, consultation and exchange.

10. Relying on the good image of Beijing Jiaotong University, gradually establish a national automotive marketing EMBA education system, train a new generation of automotive senior management and marketing personnel, and participate in domestic and international automotive marketing planning to improve China's automotive industry's participation in international Ability to compete.

1. Agency icon

Xu Jianyi: General Manager and Deputy Secretary of the Party Committee of China FAW Group Corporation;

Li Shufu: Chairman of Geely Group Co., Ltd .;

Lan Xiaohua: Chief Brand Officer, Hong Kong Commercial Daily

Xu Heyi: Secretary and Chairman of the Party Committee of Beijing Automotive Industry Holding Co., Ltd., Chairman and General Manager of Beijing Automotive Investment Co., Ltd., Secretary and Chairman of the Party Committee of Beijing Hyundai Motor Co., Ltd., Director of Beijing Benz-Daimler Chrysler Automobile Co., Ltd. long;

Wang Chuanfu: Chairman of BYD Company;

Xu Liuping: Chairman of Changan Automobile (Group) Co., Ltd .;

Chen Kangren: President of China Automotive Components Industry (Group) Company;

Qi Yumin: Chairman of Brilliance Automobile Group Holdings Limited;

Pang Qinghua: Chairman of Daheng Group;

An Qingheng: Chairman of Beijing Automotive Industry Holding Co., Ltd .;

Ning Bin: President of Beijing Jiaotong University, Doctor of Engineering, Doctoral Supervisor of Traffic Information Engineering and Control;

Li Xuewei: Vice President of Beijing Jiaotong University, Doctor of Science, Doctoral Supervisor of Management Science and Engineering;

Zhang Xingchen: Vice President of Beijing Jiaotong University, Doctor of Engineering, Professor, Doctoral Supervisor of Transportation Planning and Management;

Yanping Liu: Dean, School of Economics and Management, Beijing Jiaotong University, Research Areas: Enterprise Organization Theory; Quantitative Analysis of Transportation Economy; Organization Theory and Management Education;

Ye Long: Deputy Dean of School of Economics and Management, Beijing Jiaotong University, Research Areas: Enterprise Management (Human Resource Development Management), Management Consulting, Safety Technology Engineering;

Zhang Wensong: Executive Deputy Director of Institute of Development Strategy, Beijing Jiaotong University. Research Areas: Corporate Strategy and Urban Strategy, Entrepreneur Growth and Organizational Reform, Enterprise Resources and Capability Studies;

Zhu Zhixin: Deputy Secretary and Deputy Director of the National Development and Reform Commission;

Zhong Shan: Deputy Minister of the Ministry of Commerce;

Jin Yang: Deputy Director of SASAC;

Xu Changming: Director of National Information Center;

Zhao Hang: Director of China Automotive Technology Research Center;

Zhou Yongjiang: Chairman of China Automotive Marketing Expert Committee, Assistant General Manager of BAIC Holdings

Hu Maoyuan: President of China Automobile Industry Association;

Kang Wenzhong: President of China Automobile Repair Industry Association;

Chen Xulin: Chairman of the Automotive Talent Training Engineering Expert Committee;

Zhang Xiaoyu: Chairman of the Chinese Society of Automotive Engineers, Vice President of the China Ancient Machinery Industry Federation;

Rao Da: Secretary General of National Passenger Car Market Information Joint Meeting;

Shen Jinjun: Executive Vice President and Secretary General of China Automobile Dealers Association;

Cui Dongshu: Deputy Secretary-General of the National Passenger Car Market Information Joint Committee;

Cheng Zhenbiao: The author is a researcher-level senior engineer, a member of the Expert Committee of the China Automobile Industry Association, and a member of the Science and Technology Committee of Dongfeng Motor Corporation

Zhang Zhiyong: Secretary-General of the Automobile Advisory Expert Committee of the National Automobile Service Commission;

Li Qingwen: President and Chief Editor of China Automotive News;

Jia Xinguang: automotive consulting expert, chief analyst of Sohu Automotive;

Zhong Shi: Independent writer for the automotive industry, senior commentator for Sohu Automotive, an automotive industry analyst;

He Yi: Director of Sohu Fashion Center and editor of Auto Channel;

Xue Xu: a well-known expert in strategic management and marketing management in China

Secretary General of Automotive Marketing Expert Committee of China Marketing Association;

Zhang Xiyong: Executive Deputy General Manager of Beiqi Foton Motor Co., Ltd .;

Xu Ping: General Manager of Dongfeng Motor Corporation;

Ma Dexuan: General Manager of Chery Automobile Sales Company;

Xiong Wei: Deputy General Manager of Beijing Hyundai Motor Co., Ltd.

Cai Sujia: Vice President of Beijing Hyundai Motor;

Lei Xin: Deputy General Manager of Dongfeng Peugeot Commercial Department of Shenlong Company;

Zhang Tong: General Manager and Deputy Secretary of the Party Committee of Beijing Auto Repair Company;

Yao Yiming: Executive Deputy General Manager of Guangzhou Honda Motor Company;

Ding Lei: General Manager of Shanghai General Motors Co., Ltd .;

Ren Yong: Vice President of Dongfeng Motor Co., Ltd. and Deputy General Manager of Dongfeng Nissan Passenger Car Company;

Zeng Lintang: Deputy General Manager of Toyota Motor (China) Investment Co., Ltd .;

Li Chunrong: Deputy General Manager of Dongfeng Passenger Car Company and Supervisor of Dongfeng Motor Group Co., Ltd .;

Feng Xingya: Deputy General Manager of GAC Group Co., Ltd., Director and Executive Deputy General Manager of Guangzhou Toyota Motor Co., Ltd .;

Li Bin: Chairman of Easy Car Group;

Bao Yinong: Director of Automotive Research, North Asia, China;

Chen Xulin: Former General Manager of China Automotive Industry Corporation;

Sun Fengchun: Vice President of Beijing Institute of Technology, professor of vehicle engineering, doctoral supervisor;

Shi Zhongliang: Member of the Standing Committee of the Jiangxi Provincial People's Government Decision-making Advisory Committee, Member of the National Social Science Fund Project Evaluation Expert Committee, Member of the Academic Committee of the China Industrial Economics Association, Member of the Strategic Planning Expert Committee of the Jiangxi Provincial State-owned Assets Supervision and Administration Commission, and Jiangxi Provincial Academic Committee Member

Zhang Yaoming: Reviewer of the Ministry of Education's Philosophy and Social Sciences Famous Journal Project, reviewer of the China Economic Theory Innovation Award, reviewer of the National Social Science Fund, and adjunct professor of Zhejiang Normal University and Nankai University;

Li Jizhong: Yi Xue scholar, forecast master, planning expert, general manager of Haikou Zizhu Planning Service Company, general manager of Dongfang Heluo Research Center, and concurrently secretary-general of China Yijing Academy;

Zeng Shiqiang: Master of Chinese-style management, the first person of Chinese management in the world, known as "the father of Chinese-style management";

7. The right to interpret this charter belongs to the Automotive EMBA Expert Committee.

Automotive Marketing EMBA Education Center, School of Economics and Management, Beijing Jiaotong University