What Does a Marketing Specialist Do?

Marketing specialist, sales. The marketing specialist is the professional name of the salesperson, but it is more demanding than the salesperson and requires more professional knowledge and terminology, which is different from ordinary marketing personnel.

Marketing Specialist

For example, collect and analyze market information and trends, assist in formulating and completing new product promotion plans, and complete various types of promotion activities around active brands, brand promotion and brand development. Because different companies and industries have different requirements for the scope of the market commissioner, the salary of this position can vary greatly.

1. Being highly keen, as a bridge, in addition to sending out your own products, collecting outside information and intelligence is also the responsibility of the bridge. This includes competitors' market strategies, the response of distributors, media reports, Buyer needs, changes in government regulations, etc. Many companies have difficulty in gathering information in the market because of insufficient staffing in the channel. Therefore, this requires the practitioners to have sufficient understanding of the industry and a high degree of business acumen, to leave enough thought in the market and customer changes, and to grasp these "degrees" accurately.

2. The negotiation and signing channel is the carrier that makes the product become a commodity. Negotiation and signing are necessary processes for products to enter the market. Good communication and negotiation skills are the most direct manifestation of your value in this industry. For example, how to ensure that the comprehensive profit is better than that of our competitors and also the advantage of commodity prices, these require the personnel of the channel to be smart, decisive and strong in the negotiation process.

3. Planning and Expansion Reasonable planning of product market channels is the core competence of market channel personnel. For example, general snacks go through traditional wholesale, modern channels, and export channels. If a company goes through some specialty channels and OEMs, , These measures have greatly increased sales. If someone can open up new channels, or rely on reasonable planning to improve channel costs and sales results, he is the person the company is looking for.

4. Take the hardships and hardships as an example of the people who work in the supermarket, whether the road is cold or hot or windy or rainy, the road commissioner needs to run through the stores in the designated area within the specified time. If it is to open sales channels outside the country, the channel personnel will have to withstand the test of frequent business trips.